Despicable Me Leads Weekend Box Office

Despicable Me, a cartoon film featuring the voice of Steve Carell, topped the weekend box office in North America. The film doubled its pre-opening forecasts with sales of $60.1 million across the U.S. and Canada. The film was produced for approximately $69 million by Illumination Entertainment through an exclusive financing and distribution deal with Universal.

Predators, starring Adrien Brody, opened at No. 3 with $25.3 million, up from a pre-opening estimate in the low $20 million range. The Twilight Saga: Eclipse fell to No. 2 with $33.4 million, Toy Story 3 slipped to No. 4 with $22 million, and The Last Airbender fell to No. 5 with $17.2 million.

Nick Launches Merchandising Programs for Series

Nickelodeon Consumer Products (NCP) is launching merchandising and licensing programs for four of its popular series: Big Time Rush, Victorious, Fanboy and Chum Chum, and Team Umizoomi. The programs will span toys, accessories, home décor, apparel, packaged goods, social expressions, and more.

Big Time Rush is a live-action series that chronicles the journey of four best friends who get a chance to be part of the glamorous L.A. pop music scene. 

Victorious is a series about a teen called Tori who lands an invitation to enroll in an elite performing arts high school. As she navigates her way through the school and its challenging curriculum, she meets other gifted teens like herself.

Fanboy & Chum Chum, which averages 32 million monthly viewers, tells the story of a boy named Fanboy; his best friend and trusty sidekick, Chum Chum; and their hyper imagination.

Team Umizoomi, a preschool series focused entirely on math, combines action-adventure missions with an interactive math curriculum.

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The Last Airbender Products to be Released This Summer

Nickelodeon Consumer Products (NCP) has announced a full slate of consumer products for Paramount Pictures and Nickelodeon Movies’ live-action, July 2 theatrical release, The Last Airbender, directed by M. Night Shyamalan. The line-up of products inspired by the film will be available this summer through the holiday season.

Consumers can expect to see almost 30 new products in a number of categories including publishing, home décor, apparel, jewelry, and accessories.

Some of the licensees on board for the franchise include action figures, play sets, role play items, vehicles, and more from Spin Master; video games from THQ; construction-themed sets and products from Mega; DVDs from Paramount Home Entertainment; party goods from American Greetings; customizable goods from HP; prequel manga, movie manga, and cinemanga from Del Rey Manga; junior novelization, movie storybook, ready to reads, and lost scrolls collection from Simon and Schuster; an activity digest, a full-color scrapbook, and an activity book from Random House; and Mad Libs from Penguin/Grosset Dunlap.