The Lego Group, Le Méridien to Offer Complimentary Toys to Hotel Guests

LEGORaceCarStarwood Hotels & Resorts Worldwide Inc. has entered into a global partnership with Le Méridien Hotels and The Lego Group to offer kids ages 18 months to 12 years with a complimentary Lego toy to enjoy during their stay and take home as a keepsake from their travels.

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WBCP to Show Off Toy Partnerships at Comic-Con International: San Diego

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) will be at Comic-Con International: San Diego in support of its licensed toy partners, which will feature exclusive products ranging from Batman v Superman: Dawn of Justice to DC Super Hero Girls, to Scooby-Doo, and more.

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Lego Jurassic World Roars into Stores, Packs All Four Jurassic Films into One Video Game

LEGO Jurassic WorldLego Jurassic World is now available in North America for the PlayStation 4 and PlayStation 3, the PlayStation Vita, the Xbox One and Xbox 360, and the Nintendo Wii U and 3DS. Courtesy of Warner Bros. Interactive Entertainment, TT Games, the Lego Group, and Universal Partnerships & Licensing, Lego Jurassic World spans more than two decades of films including Jurassic Park, The Lost World: Jurassic Park, Jurassic Park III, and the anticipated Jurassic World, opening today.

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Rovio, Lego Partner for Angry Birds Construction Line

angry birdsThe Lego Group has partnered with Rovio to develop a line of Angry Birds construction toys. Lego Angry Birds will be available next spring to coincide with the release of The Angry Birds Movie, a full-length feature film based on the gaming franchise.

COMMENTARY: Toys Meet Theme Parks and Resorts, or, How You’ll Be Spending Your Summer Vacations

Legoland Florida Resort

Last week, one of the big news stories around the toy industry was Nintendo entering a deal with Universal Studios to create rides and other attractions for the latter’s theme parks. As reported on The Toy Book Blog, Nintendo’s most famous video game characters and worlds would serve as the inspiration for these soon-to-be immersive experiences. Imagine the possibilities: Kids, and adults, may soon interact with environments straight out of Super Mario Bros., Super Mario Kart, The Legend of Zelda, or any of the video game maker’s other hit franchises.

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Warner Bros., DC Entertainment, and Mattel Unveil New All-Girl Superhero Franchise

DCSuperherogirlsThis fall, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel will launch DC Super Hero Girls, a new universe of female-dominated superheroes and villains.

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LEGO Dimensions Introduces a Whole New Universe of Play This Fall

LegoDimensions2,StarterPackWarner Bros. Interactive Entertainment, TT Games, and The LEGO Group will launch LEGO Dimensions, which merges physical Lego brick building with interactive console game play. Scheduled for release on September 27, the game will fuse a number of fan-favorite LEGO universes together, including DC Comics, The Lord of the Rings, The Lego Movie, The Wizard of Oz, LEGO Ninjago, Back to the Future, and more.

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LEGO Ninjago Kicks Up the Fun with Shadow of Ronin

LEGO Ninjago Shadow of RoninLEGO Ninjago: Shadow of Ronin is available now from Warner Bros. Interactive Entertainment, TT Games, and The Lego Group. Available in all major retail stores across North America for the Nintendo 3DS and the PlayStation Vita, the game is based on the LEGO Ninjago: Masters of Spinjitzu TV series.

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Lego Releases The Simpsons Kwik-E-Mart Set, New Licensed Minifigures

ApuLegoFollowing a successful response to the first Simpsons construction set and licensed Lego Minifigures inspired by the TV series, The Simpsons, the Lego Group is extending its Lego brick version of Springfield with an exclusive building set to celebrate the iconic Kwik-E-Mart featured regularly in the show.

There will also be a second Lego Minifigures series, inspired by beloved characters from The Simpsons. Both the Kwik-E-Mart set and the new Minifigures series will be available via lego.com and Lego brand retail stores on May 1.

First LEGO Jurassic World Trailer Revealed

LEGO Jurassic WorldWarner Bros. Entertainment, TT Games, The Lego Group, and Universal Partnerships & Licensing revealed the first official gameplay trailer for LEGO Jurassic World today. The title launches in June for Xbox One, Xbox 360, PlayStation 4, PlayStation 3, Wii U, Nintendo 3DS, and PlayStation Vita.

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