China Toy Fair


Warner Bros.’ and TT Games’ Lego Ninjago: Nindroids Available for Nintendo 3DS and PlayStation Vita

July28 ninjagoWarner Bros. Interactive Entertainment, TT Games and The Lego Group announced the release of the action-adventure video game, Lego Ninjago: Nindroids, available in North America for the Nintendo 3DS handheld system and the PlayStation Vita handheld entertainment system.

Based on the first five episodes of the animated television series Ninjago: Masters of SpinjitzuLego Ninjago: Nindroids is rated for ages 10 and up, and takes players to New Ninjago City, where the Ninja face a technological threat by the evil Digital Overlord and his robotic army of Nindroids. Playing as their favorite ninja, players battle through more than 30 exciting levels with cool vehicles, signature weapons, and new Technoblades, all the while partaking in missions to help save the city.

Lego Batman 3: Beyond Gotham Blasts Off to Outer Space Adventure

Lego Batman 3: Beyond Gotham, the third installment of the Lego: Batman video game franchise, will be available this fall under multiple platforms. The game is being developed by TT Games and will be published by Warner Bros. Interactive Entertainment.

Lego Batman 3: Beyond Gotham will take Batman and Robin outside of the title city to join the superheroes of the DC Comics Universe in an effort to stop the evil Brainiac from destroying Earth. Players will be able to unlock over 150 characters from the DC Comics universe, including members of the Justice League, as well as villains such as Killer Croc and Soloman Grundy. Fans can play as heroes and villains alike with new gadgets and abilities. [Read more...]

Lego Ninjago Sequel Coming to Handheld Systems

Lego.NinjagoWarner Bros. Interactive Entertainment, TT Games, and The Lego Group will release the second installment of the Lego Ninjago franchise, Lego Ninjago: Nindroids, to the Nintendo 3DS and PlayStation Vita this summer. Hellbent Games developed the sequel in partnership with TT Games.

The game will feature 30 fast-paced, action-packed levels that follow key plot scenarios featured in the Lego Ninjago Rebooted animated series. Players get to use vehicles such as the Kai Fighter, special moves, combo attacks, and secret weapons like Technoblades to solve puzzles and defend New Ninjago city.

TIA Elects New Leadership at 2014 Annual Business Meeting

March5.TIAThe Toy Industry Association (TIA) has elected three new members to its Board of Directors and a new chairman of the organization during its Annual Business Meeting in February. John Gessert of American Plastic Toys will assume the position as chairman for a year, replacing retiring Board Chairman Soren Torp Laursen of The Lego Group

The new members of the TIA Board are Drew Brazer, vice president of sales in North America for Lego Systems Inc.; D. Hugo Malan, senior vice president and president of sporting goods at Sears Holding Corp.; and William To, president of VTech Electronics in North America. Each elected member will serve for two-year terms, expiring at the 2016 TIA Annual Business Meeting. Laursen will become an advisor to the governance body.

The 2014 TIA Annual Business Meeting was held in conjunction with the 111th American International Toy Fair in New York City. The meeting also included accomplishment highlights from the first year of TIA’s 2013-2015 Strategic Plan and an announcement that the TIA had grown its financial reserves last year.

Lego Legends of Chima Goes Mobile

Warner Bros. Interactive Entertainment, The Lego Group, and WB Games Montréal have launched Lego Legends of Chima for the iPad, iPhone, and iPod. Playable with a Wi-Fi connection, the game is free to play and both extends and complements Lego Legends of Chima products, including construction sets and vehicles.

In the online Chima universe, players take on the role of an animal warrior in the Lion, Eagle, Gorilla or Bear tribe. After creating and customizing their character, players explore massive environments, uncover hidden secrets and treasures, build weapons and gadgets, and collect studs and gold bricks that will help expand their outpost.

Lego Legends of Chima is currently downloadable at the App Store.

Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]

The Lego Group, FCP Launch The Simpsons-Branded Lego Set

Jan13.SimpsonsThe Lego Group has partnered with Twentieth Century Fox Consumer Products (FCP) to produce a construction set and licensed Lego minifigures inspired by the TV series The Simpsons. Fox will also air a special Lego episode of The Simpsons in May coinciding with the new products. The episode will feature the cast in Lego form.

The construction set will recreate the Simpsons’ family house, including the characters Homer, Marge, Bart, Lisa, Maggie, and Ned Flanders. It is set to launch in February in Lego stores and the Lego Shop at Home catalog and website. A separate line of 16 Lego The Simpsons minifigures will launch at mass toy retailers in May.

Warner Bros., TT Games, and Lego to Create Lego The Hobbit

WBIE_Color_LowResWarner Bros. Interactive Entertainment, TT Games, and The Lego Group are making a new addition to the Lego videogame series: Lego The Hobbit. The game will bring filmmaker Peter Jackson’s The Hobbit: An Unexpected Journey, and the upcoming The Hobbit: Desolation of Smaug to life as players are taken on quests and adventures throughout Middle-earth, joining Bilbo Baggins, Gandalf the Grey, and Thorin Oakenshield and Company.

Players will even visit key locations from the films, including Bag End, Bilbo’s Hobbit-hole in Hobbiton, as they solve countless puzzles, partake in treasure quests, and battle with orcs, trolls, and other foul things.

Lego The Hobbit is currently being developed by TT Games and will be available on Xbox One, Xbox 360, PlayStation 4, PlayStation 3, PlayStation Vista, Wii U, Nintendo 3DS, and Windows PC and Mac, next year.

Lego Group Unveils Lego Star Wars Model in Times Square

image001The Lego Group unveiled the world’s largest Lego model, a 1:1 replica of the Lego Star Wars X-Wing Starfighter, in New York’s Times Square today. To celebrate the upcoming premiere of The Yoda Chronicles on Cartoon Network on May 29 at 8:00 p.m., the massive replica took 32 master builders, five million Lego bricks and over 17,000 hours to complete. The model weighs nearly 46,000 pounds, stands 11 feet tall and 43 feet long, with a wingspan of 44 feet. The model will “take off” for a summer landing at Legoland California Resort where it will be installed through the remainder of the year.

Lego Star Wars is the original licensed product collection from The Lego Group and remains among the best-selling global toy lines. The theme appeals to fans across generations with a steady introduction of digital content such as The Yoda Chronicles to compliment the building experience.

[Read more...]

Lego Robots Begin Worldwide March: Lego Mindstorms EV3 Unveiled at CES

The Lego Group announced Lego Mindstorms EV3, a new platform for consumer robotics designed to introduce a younger generation to the excitement of building and programming robots while adding new flexibility for its devoted following of robotics enthusiasts, at the Consumer Electronics Show in Las Vegas. Lego Mindstorms EV3, available this summer, will be previewed to members of the global media at Digital Experience! on January 7 and will be demonstrated to CES attendees during the Kids@Play Summit, to be held from January 8 to 11 in the Venetian Hotel. [Read more...]