Next Lego Ninjago Video Game Slated for Next Spring

LEGO Ninjago_Shadow of Ronin_Announce ArtTo celebrate International Ninja Day, Warner Bros. Interactive Entertainment, TT Games, and The Lego Group announced that the next installment of Lego Ninjago franchise, Lego Ninjago: Shadow of Ronin, will be available for Nintendo 3DS and PS Vita next spring. Developed by TT Fusion, a subsidiary of TT Games, the latest Lego handheld game delivers an untold story of the Lego Ninjago: Masters of Spinjitzu TV show.

In Lego Ninjago: Shadow of Ronin, players will battle through iconic locales from the TV series, including the Ice Temple, the Toxic Bogs, and a mysterious new island, as well as visit the mountain village of Spinjago, where the Ninjas are training with Grand Sensei Dareth and Sensei Wu. Using their Spinjitzu abilities, players can unleash their Ninja’s elemental power and smash their way through enemies and solve puzzles. They can even team up and create multi-elemental builds using the Tornado of Creation.

Lego Bionicle Fights New Evil in Latest Line of Figures

The Lego Group unveiled its newest line in the Lego Bionicle franchise at New York Comic Con. The new product information, principle graphic design, and video short released at the event are based on a new storyline launching next year.

The new plot takes place on the mythical island of Okoto, where the evil Makuta is overcome by the desire for the island’s three mythic masks that will cast the world into darkness. Six heroes called the Toa must embark on a quest to unlock their elemental powers and battle the forces of evil, defeat Makuta, and save Okoto.

Beginning next January, six new protector sets and six Toa sets will be available at major retailers.

Lego Joins the Adventure as Jurassic World Toy Licensee

Image converted using ifftoanyUniversal Partnerships & Licensing (UP&L) has announced that The Lego Group will create original products in conjunction with the film, Jurassic World, scheduled for release on June 12. The Lego Group rounds out a branded toy campaign that includes global master toy licensee Hasbro, which will introduce action figures, role-play items, and games. The new Lego toys will be available next May.

Additional Jurassic World toy and game licensees include Bulls-i-Toy for trading cards and stickers; Cardinal Games for puzzles; Jada Toys for R/C and die-cast vehicles; KidDesigns for electronics; Rubie’s Costume Co. for costumes; and Ludia, which will create a mobile and social game in partnership with UP&L.

Toy Industry Foundation Reaches $100 Million Milestone

toyindustryThe Toy Industry Foundation (TIF) has distributed $100 million worth of toys and games to children in need since its Toy Bank program was founded in 2003. The historical milestone was reached following this year’s Summer Toy Drive, which collected $11 million worth of toys. To date, TIF and its supporters have donated enriching playthings to nearly 17 million disadvantaged kids worldwide.

Contributions to the Summer Toy Drive more than quadrupled over last year, growing from nearly 900,000 toys donated in 2013 to nearly four million toys this year. The Lego Group donated roughly 250,000 toys—half of which have already been distributed to children in such locations as Albania, Armenia, Romania, Zambia and Zimbabwe—putting the foundation over the $100 million mark. [Read more...]

Warner Bros.’ and TT Games’ Lego Ninjago: Nindroids Available for Nintendo 3DS and PlayStation Vita

July28 ninjagoWarner Bros. Interactive Entertainment, TT Games and The Lego Group announced the release of the action-adventure video game, Lego Ninjago: Nindroids, available in North America for the Nintendo 3DS handheld system and the PlayStation Vita handheld entertainment system.

Based on the first five episodes of the animated television series Ninjago: Masters of SpinjitzuLego Ninjago: Nindroids is rated for ages 10 and up, and takes players to New Ninjago City, where the Ninja face a technological threat by the evil Digital Overlord and his robotic army of Nindroids. Playing as their favorite ninja, players battle through more than 30 exciting levels with cool vehicles, signature weapons, and new Technoblades, all the while partaking in missions to help save the city.

Lego Batman 3: Beyond Gotham Blasts Off to Outer Space Adventure

Lego Batman 3: Beyond Gotham, the third installment of the Lego: Batman video game franchise, will be available this fall under multiple platforms. The game is being developed by TT Games and will be published by Warner Bros. Interactive Entertainment.

Lego Batman 3: Beyond Gotham will take Batman and Robin outside of the title city to join the superheroes of the DC Comics Universe in an effort to stop the evil Brainiac from destroying Earth. Players will be able to unlock over 150 characters from the DC Comics universe, including members of the Justice League, as well as villains such as Killer Croc and Soloman Grundy. Fans can play as heroes and villains alike with new gadgets and abilities. [Read more...]

Lego Ninjago Sequel Coming to Handheld Systems

Lego.NinjagoWarner Bros. Interactive Entertainment, TT Games, and The Lego Group will release the second installment of the Lego Ninjago franchise, Lego Ninjago: Nindroids, to the Nintendo 3DS and PlayStation Vita this summer. Hellbent Games developed the sequel in partnership with TT Games.

The game will feature 30 fast-paced, action-packed levels that follow key plot scenarios featured in the Lego Ninjago Rebooted animated series. Players get to use vehicles such as the Kai Fighter, special moves, combo attacks, and secret weapons like Technoblades to solve puzzles and defend New Ninjago city.

TIA Elects New Leadership at 2014 Annual Business Meeting

March5.TIAThe Toy Industry Association (TIA) has elected three new members to its Board of Directors and a new chairman of the organization during its Annual Business Meeting in February. John Gessert of American Plastic Toys will assume the position as chairman for a year, replacing retiring Board Chairman Soren Torp Laursen of The Lego Group

The new members of the TIA Board are Drew Brazer, vice president of sales in North America for Lego Systems Inc.; D. Hugo Malan, senior vice president and president of sporting goods at Sears Holding Corp.; and William To, president of VTech Electronics in North America. Each elected member will serve for two-year terms, expiring at the 2016 TIA Annual Business Meeting. Laursen will become an advisor to the governance body.

The 2014 TIA Annual Business Meeting was held in conjunction with the 111th American International Toy Fair in New York City. The meeting also included accomplishment highlights from the first year of TIA’s 2013-2015 Strategic Plan and an announcement that the TIA had grown its financial reserves last year.

Lego Legends of Chima Goes Mobile

Warner Bros. Interactive Entertainment, The Lego Group, and WB Games Montréal have launched Lego Legends of Chima for the iPad, iPhone, and iPod. Playable with a Wi-Fi connection, the game is free to play and both extends and complements Lego Legends of Chima products, including construction sets and vehicles.

In the online Chima universe, players take on the role of an animal warrior in the Lion, Eagle, Gorilla or Bear tribe. After creating and customizing their character, players explore massive environments, uncover hidden secrets and treasures, build weapons and gadgets, and collect studs and gold bricks that will help expand their outpost.

Lego Legends of Chima is currently downloadable at the App Store.

Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]