Disney will expand on the animated feature Disney Frozen with Frozen Northern Lights, an original story from the kingdom of Arendelle, spanning a collection of books, animated shorts from The Lego Group, and new digital extensions. Beginning in July, Frozen fans will follow Anna, Elsa, Olaf, Kristoff, and Sven on an adventure to restore the glimmer of the Northern Lights. [Read more...]
Skip Kodak, senior vice president of the Lego Group‘s supply chain planning and distribution division, has been appointed as head of Lego Systems Inc. and head of the Lego Group’s Market Group Americas, effective April 1.
Kodak has been with the LEGO Group since 2002, when he started as vice president, U.S. Field Sales. Over the past 14 years, he has held a variety of commercial roles and since 2012, Kodak has been a member of the LEGO Group’s Corporate Management.
The present head of LEGO Systems, Inc., Søren Torp Laursen, is resigning to take on a new position outside the LEGO Group.
The comprehensive licensing program has been announced The Angry Birds Movie, based on the mobile game that has been downloaded more than 3 billion times since 2009.
Toy licensees include The Lego Group with a line of six construction sets; Spin Master with a line of action figures, vehicles, and play sets; Hasbro for games; Amscan for party goods; and Commonwealth Toy & Novelty for plush in the U.S. [Read more...]
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm will release LEGO Star Wars: The Force Awakens on June 28. The new game allows players to relive the action from the blockbuster, and will introduce new gameplay mechanics and new story content exploring the time between Star Wars: Return of the Jedi and Star Wars: The Force Awakens, providing additional insight about the new movie and its characters. [Read more...]
Lego Nexo Knights follows five young knights who can download special powers into their shields as they engage in battles with Jestro (the evil court jester), his sidekick the Book of Monsters, and their Lava Monster Army. Clay Moorington leads the modern, unlikely band of knights, which includes a not-so-sweet princess, a hipster, and a giant. With the help of the Great Digital Wizard, Merlok 2.0, the knights will join forces to defeat Jestro and keep the Kingdom of Knighton safe. [Read more...]
Warner Bros. Interactive Entertainment, TT Games, and The Lego Group launched Lego Dimensions, the new entertainment experience that allows players to merge physical Lego brick building and interactive console game play in 14 fan-favorite universes. Developed by TT Games and published by Warner Bros. Interactive Entertainment, Lego Dimensions is available for PlayStation4, PlayStation3, Xbox One, Xbox 360, and Wii U. [Read more...]
Disguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with Moose Toys to create costumes and dress-up based on its collectible franchise, Shopkins. The news follows yesterday’s announcement that Disguise had secured a similar agreement with the LEGO Group.
Disguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with the LEGO Group for children’s Halloween costumes, role play, and accessories based on popular LEGO characters. The multi-year, multi-category agreement grants Disguise rights to distribute its LEGO licensed products across North America, Europe, Korea, and China.