Sweet Suite 2016

Skip Kodak Appointed Head of LEGO Systems

Skip Kodak, senior vice president of the Lego Group‘s supply chain planning and distribution division, has been appointed as head of Lego Systems Inc. and head of the Lego Group’s Market Group Americas, effective April 1.

Kodak has been with the LEGO Group since 2002, when he started as vice president, U.S. Field Sales. Over the past 14 years, he has held a variety of commercial roles and since 2012, Kodak has been a member of the LEGO Group’s Corporate Management.

The present head of LEGO Systems, Inc., Søren Torp Laursen, is resigning to take on a new position outside the LEGO Group.

The Angry Birds Movie Enters Comprehensive Licensing Program

AngryBirdsThe comprehensive licensing program has been announced The Angry Birds Movie, based on the mobile game that has been downloaded more than 3 billion times since 2009.

Toy licensees include The Lego Group with a line of six construction sets; Spin Master with a line of action figures, vehicles, and play sets; Hasbro for games; Amscan for party goods; and Commonwealth Toy & Novelty for plush in the U.S. [Read more...]

Lego Star Wars: The Force Awakens Video Game Set to Launch This Summer

LegoDimensionsStarWarsWarner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm will release LEGO Star Wars: The Force Awakens on June 28. The new game allows players to relive the action from the blockbuster, and will introduce new gameplay mechanics and new story content exploring the time between Star Wars: Return of the Jedi and Star Wars: The Force Awakens, providing additional insight about the new movie and its characters. [Read more...]

Lego Brings the Past into the Future with Nexo Knights

LEGO_LogoLast week at New York Comic Con, The Lego Group unveiled Lego Nexo Knights, a new, original Lego property depicting a medieval kingdom set in a futuristic world.

Lego Nexo Knights follows five young knights who can download special powers into their shields as they engage in battles with Jestro (the evil court jester), his sidekick the Book of Monsters, and their Lava Monster Army. Clay Moorington leads the modern, unlikely band of knights, which includes a not-so-sweet princess, a hipster, and a giant. With the help of the Great Digital Wizard, Merlok 2.0, the knights will join forces to defeat Jestro and keep the Kingdom of Knighton safe. [Read more...]

Warner Bros. Interactive Entertainment, TT Games, The Lego Group Launch Lego Dimensions

LegoDimensionsWarner Bros. Interactive Entertainment, TT Games, and The Lego Group launched Lego Dimensions, the new entertainment experience that allows players to merge physical Lego brick building and interactive console game play in 14 fan-favorite universes. Developed by TT Games and published by Warner Bros. Interactive Entertainment, Lego Dimensions is available for PlayStation4, PlayStation3, Xbox One, Xbox 360, and Wii U. [Read more...]

Disguise Partners with Moose Toys for New Shopkins Costumes

ShopkinsLogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with Moose Toys to create costumes and dress-up based on its collectible franchise, Shopkins. The news follows yesterday’s announcement that Disguise had secured a similar agreement with the LEGO Group.

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Disguise and The LEGO Group to Build New Line of Costumes

DisguiseLogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with the LEGO Group for children’s Halloween costumes, role play, and accessories based on popular LEGO characters. The multi-year, multi-category agreement grants Disguise rights to distribute its LEGO licensed products across North America, Europe, Korea, and China.

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The Lego Group, Le Méridien to Offer Complimentary Toys to Hotel Guests

LEGORaceCarStarwood Hotels & Resorts Worldwide Inc. has entered into a global partnership with Le Méridien Hotels and The Lego Group to offer kids ages 18 months to 12 years with a complimentary Lego toy to enjoy during their stay and take home as a keepsake from their travels.

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WBCP to Show Off Toy Partnerships at Comic-Con International: San Diego

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) will be at Comic-Con International: San Diego in support of its licensed toy partners, which will feature exclusive products ranging from Batman v Superman: Dawn of Justice to DC Super Hero Girls, to Scooby-Doo, and more.

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Lego Jurassic World Roars into Stores, Packs All Four Jurassic Films into One Video Game

LEGO Jurassic WorldLego Jurassic World is now available in North America for the PlayStation 4 and PlayStation 3, the PlayStation Vita, the Xbox One and Xbox 360, and the Nintendo Wii U and 3DS. Courtesy of Warner Bros. Interactive Entertainment, TT Games, the Lego Group, and Universal Partnerships & Licensing, Lego Jurassic World spans more than two decades of films including Jurassic Park, The Lost World: Jurassic Park, Jurassic Park III, and the anticipated Jurassic World, opening today.

[Read more...]