Lego Group Unveils Lego Star Wars Model in Times Square

image001The Lego Group unveiled the world’s largest Lego model, a 1:1 replica of the Lego Star Wars X-Wing Starfighter, in New York’s Times Square today. To celebrate the upcoming premiere of The Yoda Chronicles on Cartoon Network on May 29 at 8:00 p.m., the massive replica took 32 master builders, five million Lego bricks and over 17,000 hours to complete. The model weighs nearly 46,000 pounds, stands 11 feet tall and 43 feet long, with a wingspan of 44 feet. The model will “take off” for a summer landing at Legoland California Resort where it will be installed through the remainder of the year.

Lego Star Wars is the original licensed product collection from The Lego Group and remains among the best-selling global toy lines. The theme appeals to fans across generations with a steady introduction of digital content such as The Yoda Chronicles to compliment the building experience.

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Lego Robots Begin Worldwide March: Lego Mindstorms EV3 Unveiled at CES

The Lego Group announced Lego Mindstorms EV3, a new platform for consumer robotics designed to introduce a younger generation to the excitement of building and programming robots while adding new flexibility for its devoted following of robotics enthusiasts, at the Consumer Electronics Show in Las Vegas. Lego Mindstorms EV3, available this summer, will be previewed to members of the global media at Digital Experience! on January 7 and will be demonstrated to CES attendees during the Kids@Play Summit, to be held from January 8 to 11 in the Venetian Hotel. [Read more...]