The Lego Group’s Strong 2014 Led by Global Growth

legoworldmapLast year, the Lego Group enjoyed revenue growth of 15 percent year over year on a local currency basis, excluding foreign exchange impacts. Revenue increased by 13 percent to DKK 28.6 billion (USD $4,349,545,486) compared to DKK 25.3 billion (USD $3,847,850,941) in the previous year, while the year’s operating profit increased to DKK 9.7 billion (USD $1,475,318,881) compared to DKK 8.3 billion (USD $1,262,184,735) in the previous year, an increase of 16 percent. Net profit was DKK 7.0 billion (USD $1,064,493,150) compared to DKK 6.1 billion USD $927,777,853) in the prior year, an increase of 15 percent. [Read more...]

WIT Presents Awards to Women Leaders at Annual Wonder Women in Toys, Licensing, and Entertainment Dinner

WIT.logoWomen leaders were honored by more than 500 industry executives at the 11th Annual Wonder Women in Toys, Licensing, and Entertainment (WIT) Awards Dinner, which took place on Sunday night. Hosted by WIT, and coinciding with the North American International Toy Fair in New York City, the gala awarded winners from more than 40 distinguished nominees from around the world. WIT also presented Special Honoree Awards to executives from Sesame Workshop, amazon.com, and Disney Consumer Products. [Read more...]

Lego Group Partners with Warner Bros. Consumer Products on Scooby-Doo Building Sets

Lego ScoobyDooThe Lego Group is partnering with Warner Bros. Consumer Products to develop Lego building sets inspired by animated franchise, Scooby-Doo. Five new building sets will bring characters such as Shaggy, Scooby, and the rest of the gang to life in Lego form for the first time ever.

The sets will include the Mummy Museum Mystery, the Haunted Lighthouse, and the Mystery Mansion. These are scheduled to arrive on store shelves in August.

In related news, there will be a 22-minute, animated Lego special featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation. Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment during the coming years.

Next Lego Ninjago Video Game Slated for Next Spring

LEGO Ninjago_Shadow of Ronin_Announce ArtTo celebrate International Ninja Day, Warner Bros. Interactive Entertainment, TT Games, and The Lego Group announced that the next installment of Lego Ninjago franchise, Lego Ninjago: Shadow of Ronin, will be available for Nintendo 3DS and PS Vita next spring. Developed by TT Fusion, a subsidiary of TT Games, the latest Lego handheld game delivers an untold story of the Lego Ninjago: Masters of Spinjitzu TV show.

In Lego Ninjago: Shadow of Ronin, players will battle through iconic locales from the TV series, including the Ice Temple, the Toxic Bogs, and a mysterious new island, as well as visit the mountain village of Spinjago, where the Ninjas are training with Grand Sensei Dareth and Sensei Wu. Using their Spinjitzu abilities, players can unleash their Ninja’s elemental power and smash their way through enemies and solve puzzles. They can even team up and create multi-elemental builds using the Tornado of Creation.

Lego Bionicle Fights New Evil in Latest Line of Figures

The Lego Group unveiled its newest line in the Lego Bionicle franchise at New York Comic Con. The new product information, principle graphic design, and video short released at the event are based on a new storyline launching next year.

The new plot takes place on the mythical island of Okoto, where the evil Makuta is overcome by the desire for the island’s three mythic masks that will cast the world into darkness. Six heroes called the Toa must embark on a quest to unlock their elemental powers and battle the forces of evil, defeat Makuta, and save Okoto.

Beginning next January, six new protector sets and six Toa sets will be available at major retailers.

Lego Joins the Adventure as Jurassic World Toy Licensee

Image converted using ifftoanyUniversal Partnerships & Licensing (UP&L) has announced that The Lego Group will create original products in conjunction with the film, Jurassic World, scheduled for release on June 12. The Lego Group rounds out a branded toy campaign that includes global master toy licensee Hasbro, which will introduce action figures, role-play items, and games. The new Lego toys will be available next May.

Additional Jurassic World toy and game licensees include Bulls-i-Toy for trading cards and stickers; Cardinal Games for puzzles; Jada Toys for R/C and die-cast vehicles; KidDesigns for electronics; Rubie’s Costume Co. for costumes; and Ludia, which will create a mobile and social game in partnership with UP&L.

Toy Industry Foundation Reaches $100 Million Milestone

toyindustryThe Toy Industry Foundation (TIF) has distributed $100 million worth of toys and games to children in need since its Toy Bank program was founded in 2003. The historical milestone was reached following this year’s Summer Toy Drive, which collected $11 million worth of toys. To date, TIF and its supporters have donated enriching playthings to nearly 17 million disadvantaged kids worldwide.

Contributions to the Summer Toy Drive more than quadrupled over last year, growing from nearly 900,000 toys donated in 2013 to nearly four million toys this year. The Lego Group donated roughly 250,000 toys—half of which have already been distributed to children in such locations as Albania, Armenia, Romania, Zambia and Zimbabwe—putting the foundation over the $100 million mark. [Read more...]

Warner Bros.’ and TT Games’ Lego Ninjago: Nindroids Available for Nintendo 3DS and PlayStation Vita

July28 ninjagoWarner Bros. Interactive Entertainment, TT Games and The Lego Group announced the release of the action-adventure video game, Lego Ninjago: Nindroids, available in North America for the Nintendo 3DS handheld system and the PlayStation Vita handheld entertainment system.

Based on the first five episodes of the animated television series Ninjago: Masters of SpinjitzuLego Ninjago: Nindroids is rated for ages 10 and up, and takes players to New Ninjago City, where the Ninja face a technological threat by the evil Digital Overlord and his robotic army of Nindroids. Playing as their favorite ninja, players battle through more than 30 exciting levels with cool vehicles, signature weapons, and new Technoblades, all the while partaking in missions to help save the city.

Lego Batman 3: Beyond Gotham Blasts Off to Outer Space Adventure

Lego Batman 3: Beyond Gotham, the third installment of the Lego: Batman video game franchise, will be available this fall under multiple platforms. The game is being developed by TT Games and will be published by Warner Bros. Interactive Entertainment.

Lego Batman 3: Beyond Gotham will take Batman and Robin outside of the title city to join the superheroes of the DC Comics Universe in an effort to stop the evil Brainiac from destroying Earth. Players will be able to unlock over 150 characters from the DC Comics universe, including members of the Justice League, as well as villains such as Killer Croc and Soloman Grundy. Fans can play as heroes and villains alike with new gadgets and abilities. [Read more...]

Lego Ninjago Sequel Coming to Handheld Systems

Lego.NinjagoWarner Bros. Interactive Entertainment, TT Games, and The Lego Group will release the second installment of the Lego Ninjago franchise, Lego Ninjago: Nindroids, to the Nintendo 3DS and PlayStation Vita this summer. Hellbent Games developed the sequel in partnership with TT Games.

The game will feature 30 fast-paced, action-packed levels that follow key plot scenarios featured in the Lego Ninjago Rebooted animated series. Players get to use vehicles such as the Kai Fighter, special moves, combo attacks, and secret weapons like Technoblades to solve puzzles and defend New Ninjago city.