DreamPlay Toys Launches The Little Mermaid Toy App

Ariel's Musical SurpriseDreamPlay Toys LLC, the joint venture between NantWorks LLC and Jakks Pacific Inc., has launched the Ariel’s Musical Surprise app on the iTunes app store. The app, developed by DreamPlay Toys and published by Disney, uses NantWorks’ patented iD recognition technology to instantly recognize each DreamPlay app-enabled Little Mermaid toy.

Through a smartphone or tablet device, kids can participate in interactive play that seems like magic. The launch of the app follows the release of The Little Mermaid Diamond Edition on Blu-ray, and when the app is played with select Little Mermaid toys from Jakks Pacific, Ariel’s underwater world from the film comes to life. Children can explore, paint, decorate, and create music for a unique experience.

The DreamPlay app-enabled Little Mermaid toys include Ariel Musical Light-Up Feature Dress, Musical Instrument Set, Magical Mermaid Kitchen, and Ariel Keyboard Vanity.

Disney Celebrates The Little Mermaid Diamond Edition Blu-ray with New Product Collection

Ariel

Under the Sea Ariel, from Jakks Pacific

Disney Consumer Products has released a line of new products celebrating Disney Princess Ariel available now at national retailers timed with The Little Mermaid Diamond Edition Blu-ray release. The new collection features items for kids and collectors from dolls and role play to beauty and fashion.

The new line is featuring all new dolls, role play, apparel, accessories, beauty products, and home décor. It is available now at department and specialty retailers nationwide and at Disney Store locations and DisneyStore.com. [Read more...]