COMMENTARY: Disney’s Monsters U Sure to Scare Up Sales

Sulley Scare Mask

Disney is really good at a lot of things. One of those things is taking a beloved property and refreshing it, breathing new life into it, and turning it into a must-see movie or must-have property for a new audience of kids. They do it every year with Disney Princess (Last year was Cinderella, this year is The Little Mermaid). The film comes out of the vault, and the already incredible powerhouse that is Disney Princess (the No. 1 toy property ranked by annual 2012 dollar volume according to The NPD Group), launches an expanded program of licensed products focused on the Princess of the year.

However, Disney works some its best magic on the big screen, and Monsters University—due in theaters June 21—has success written all over it. Billed as a prequel to 2001′s Monsters Inc., the film follows fan favorites Sulley and Mike on their journey to becoming scaring professionals at Monsters University. (If you’re interested in attending, visit http://monstersuniversity.com/edu/.) [Read more...]

Disney Joins the Just Dance Movement with New Game

Ubisoft will release Just Dance: Disney Party in October. The game will be available for Kinect for Xbox 360, in which up to four players can enjoy the dancing. The game will be available for purchase online and at retail nationwide, and will include music from Disney movies such as Beauty and the Beast, The Little Mermaid, Tangled, Lilo and Stitch, and The Jungle Book. Music from Disney Channel shows such as Shake it up, A.N.T. Farm, Jessie, Phineas and Ferb, and Good Luck Charlie, is also included. Just Dance: Disney also includes graphics from the films and the television shows.

This post was originally written by Cynthia Ghazali and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Disney Store to Release Dolls, Apparel Inspired by Villains

The Disney Store has revealed its exclusive Disney Villains Designer Collection, set to arrive in stores and at DisneyStore.com this fall. Centered around a series of six limited edition villain dolls, limited to 13,000 each, the collection also includes apparel, beauty products, home items, and stationery.

Disney Villains Designer Collection products are inspired by the villains Cruella DeVil (101 Dalmatians), Evil Queen (Snow White and the Seven Dwarfs), Ursula (The Little Mermaid), Mother Gothel (Tangled), Maleficent (Sleeping Beauty), and the Queen of Hearts (Alice in Wonderland). Disney Store designers re-imagined the villains from these movies to create the line of dolls, styled in couture fashions.

Apparel and accessories will launch exclusively at DisneyStore.com in August. The entire Disney Villains Designer Collection will launch in select Disney Store locations nationwide and online in September. A limited quantity of the complete set of dolls will be available online, and then individual dolls will be released during a six week period beginning in September.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.