by Scarlett Wisotzki, editor-in-chief, das spielzeug
On June 1, Peter Handstein, the CEO of Hape, rolled out the red carpet for his retailers in France, and gave them a sneak peek of The Little Prince movie and tie-in products prior to their official global release. Scarlett Wisotzki, the editor-in-chief of das spielzeug for the past four years, has this exclusive report:
Lawless Entertainment announces the conclusion of a deal with Galison/Mudpuppy, on behalf of The Little Prince. First published in 1943 by French aviator Antoine de Saint-Exupéry’s, The Little Prince has sold more than 200 million copies worldwide and continues to maintain sales more than one million each year.
Mudpuppy, a division of Galison Publishing, will develop puzzles, a locked diary, colored pencils, and stencils, utilizing art from The Little Prince. The merchandise will initially debut in the U.S. in January and in May in the UK, Australia, and New Zealand. Additional items will be released in August of next year in the U.S. and December in the UK, Australia, and New Zealand.
This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.