BTS Season Amounts to $4.2 Billion in U.S.

npd-group copySales of traditional supplies for the 2017 back-to-school season were $4.2 billion in the U.S., a 1 percent increase over last year, according to The NPD Group. September was the catalyst of growth, driving sales for the entire season through Sept. 23. [Read more...]

NPD Says Online Shoppers Plan to Spend 70 Percent More Than In-Store Shoppers This Holiday

NPDGroupOn average, U.S. consumers anticipate doing nearly 40 percent of their 2017 holiday shopping online, up from one-third just two years ago, according to The NPD Group. According to NPD’s 2017 Holiday Purchase Intentions Survey, consumers who will be holiday shopping online are planning to spend roughly 70 percent more than their in-store-only counterparts. Online shoppers anticipate spending an average of $793 this holiday season and those who will only shop in brick-and-mortar stores plan to spend an average of $467. [Read more...]

NPD Reports August 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from July 30 to Aug. 26, 2017 declined 2 percent to $568 million compared to last year, according to analysis from The NPD Group.

Video games hardware sales compared to the same period last year decreased 6 percent from $179 million last year to $168 million this year; video games software decreased 2 percent from $276 million last year to $271 million this year; and video games accessories increased 10 percent from $108 million last year to $118 million this year.

The top 10 games for the period based on dollar sales in August across all platforms are Madden NFL 18, Grand Theft Auto V, Unchartered: The Lost Legacy, Splatoon 2, The Legend of Zelda: Breath of the Wild, Tom Clancy’s Rainbow Six: Seige, Mario Kart 8, Call of Duty: Modern Warfare Remastered, Crash Bandicoot: N. Sane Trilogy, and Overwatch.

NPD Reports July 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from July 2 to July 29, 2017 increased 19 percent to $588 million compared to last year, according to analysis from The NPD Group. [Read more...]

NPD Says Pre-Packaged School Supply Kits Are Popular Option as U.S. Consumers Head Back to School

npd-group copyAccording to The NPD Group’s 2017 Back-to-School Report, 65 percent of U.S. consumers who have the option to purchase pre-packaged school supply kits from their child’s school or PTA have chosen to do so at least once. The majority of these consumers—45 percent—have purchased a school supply kit on more than one occasion. [Read more...]

NPD Says Practicality Will Determine Back-to-School Shopping Trends

npd-group copyPractical decisions related to factors such as price, convenience, and product quality are on the top of consumers’ minds when it comes to where and how they do their back-to-school shopping, whether in-store or online, according to the new Back-to-School Report from The NPD Group[Read more...]

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

npd_statsAccording to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers. [Read more...]

Nintendo Switch, Mario Kart 8 Deluxe See Top Sales in April

NintendoSwitchThe NPD Group reported that the Nintendo Switch gaming system was the best-selling video game hardware during the month of April. More than 280,000 Nintendo Switch gaming units were sold.

Mario Kart 8 Deluxe saw more than 460,000 physical units sold, making it the top-selling video game in April. The total reaches more than 550,000 units when digital sales are included. Mario Kart 8 Deluxe was launched April 28, and the reported sales came from a two-day period before the cut off on April 29.

[Read more...]

NPD Reports March 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Feb. 26 to Apr. 1, 2017 grew 24 percent to $1.36 billion compared to last year, according to analysis from The NPD Group. [Read more...]

NPD Reports February 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Jan. 29 to Feb. 25, 2017 declined 21 percent to $724 million compared to last year, according to analysis from The NPD Group. [Read more...]