The U.S. toy industry grew 7.5 percent in the first half of this year, outpacing last year’s mid-year and annual growth rates, according to The NPD Group. NPD estimates that the industry will grow approximately 7 percent, or $1.4 billion, for full-year 2016.
The adult crafting trend is carving out new opportunities for the office supplies industry, according to Adult Coloring, Crafting, and the Handmade Movement: An NPD Office Supplies Industry Report, from global information company The NPD Group.
Coloring and art supplies are a $1 billion market, with in-store and online sales growing to $75 million combined in 2015. In the arts and crafts paper category, coloring pages, including adult coloring books, is the largest segment based on dollar volume, also seeing the largest store dollar growth in 2015. With paint nights and adult coloring gaining in popularity, sales of complementary products such as colored pencils, gel, and porous pens, painting accessories, and acrylic paint are driving growth within their respective categories.
Chalk and chalkboard usage is also influencing industry sales, as these items are increasingly used not only for school, but for businesses, home offices, and home décor. The chalk category saw the largest in-store dollar sales increase in 2015, surpassing crayons. Both dollar and unit sales for chalkboards more than doubled in 2015 compared to the prior year.
Moose Toys‘s Shopkins brand topped 2015 U.S. toy sales as the hottest selling toy of the year, according to The NPD Group/Retail Tracking Service. The company claimed two of the top four positions of the study with the Shopkins 12-Pack as the hottest selling toy of last year and the Shopkins 2-Pack coming in fourth. [Read more...]
U.S. toy sales grew 6.7 percent in 2015, according to retail sales data from The NPD Group, generating $19.4 billion and marking one of the strongest performances the industry has seen in a number of years.
Nine of the 11 super-categories posted gains in 2015. Games/Puzzles and Vehicles grew the fastest at 10.8 percent and 9.7 percent, respectively, followed by Building Sets and Outdoor & Sports Toys. Outdoor & Sports Toys and Dolls had the largest dollar gains followed by Building Sets and Infant/Toddler/Preschool Toys. Star Wars was the number-one absolute dollar growth contributor to three of the super-categories: Action Figures, Vehicles, and All Other Toys. [Read more...]
Mobile devices are now the most used platforms for gaming among kids ages 2 to 17 (63 percent), according to Kids and Gaming 2015, the latest report from The NPD Group. The shift has occurred as now only 45 percent of kids ages 2 to 17 are gaming on a home computer, down 22 percent since 2013. This decline has been seen in all age groups, but is most pronounced among those ages 2 to 5. [Read more...]
According to data from the NPD Group, Nintendo has sold an estimated 7 million amiibo figures to date in the U.S. alone. The news comes out less than a month before Nintendo introduces Animal Crossing Series 1 amiibo Cards, scheduled to launch on September 25, along with Animal Crossing: Happy Home Designer for the Nintendo 3DS.
Wal-Mart Stores Inc. will bring forward its holiday layaway program by two weeks, in what has been viewed as a move to get ahead of year-end demand for toys, and to generate sales of upcoming Star Wars toys. As reported by Reuters, Anne Marie Kehoe, the vice president of toys for Wal-Mart, said in a briefing that shoppers can utilize the program starting August 28, two weeks earlier than last year.
According to “Interactive Gaming Toys,” the latest report from The NPD Group, 70 percent of parents in the U.S. are familiar with Interactive Gaming Toys (IGT), also known as Toys to Life. As reported by Liam Callahan, industry analyst, The NPD Group, 40 percent state that they own at least one franchise, and 41 percent of those who own an IGT indicate they own more than one franchise.