Sweet Suite 2016

Shopkins Named 2015 Best-Selling Toy In The U.S.

Moose Toys Shopkins 12-PackMoose Toys‘s Shopkins brand topped 2015 U.S. toy sales as the hottest selling toy of the year, according to The NPD Group/Retail Tracking Service. The company claimed two of the top four positions of the study with the Shopkins 12-Pack as the hottest selling toy of last year and the Shopkins 2-Pack coming in fourth. [Read more...]

Toy Industry Grows Nearly Seven Percent in 2015

NPDToyPerformanceU.S. toy sales grew 6.7 percent in 2015, according to retail sales data from The NPD Group, generating $19.4 billion and marking one of the strongest performances the industry has seen in a number of years.

Nine of the 11 super-categories posted gains in 2015. Games/Puzzles and Vehicles grew the fastest at 10.8 percent and 9.7 percent, respectively, followed by Building Sets and Outdoor & Sports Toys. Outdoor & Sports Toys and Dolls had the largest dollar gains followed by Building Sets and Infant/Toddler/Preschool Toys. Star Wars was the number-one absolute dollar growth contributor to three of the super-categories: Action Figures, Vehicles, and All Other Toys. [Read more...]

Kids Move Away from Home Computers to Mobile Devices for Gaming

Mobile devices are now the most used platforms for gaming among kids ages 2 to 17 (63 percent), according to Kids and Gaming 2015, the latest report from The NPD Group. The shift has occurred as now only 45 percent of kids ages 2 to 17 are gaming on a home computer, down 22 percent since 2013. This decline has been seen in all age groups, but is most pronounced among those ages 2 to 5. [Read more...]

Nintendo amiibo Sales Reach 7 Million to Date

AmiiboAccording to data from the NPD Group, Nintendo has sold an estimated 7 million amiibo figures to date in the U.S. alone. The news comes out less than a month before Nintendo introduces Animal Crossing Series 1 amiibo Cards, scheduled to launch on September 25, along with Animal Crossing: Happy Home Designer for the Nintendo 3DS.

Wal-Mart Revamps Layaway Program in Anticipation of Toy Demand

logo-walmartWal-Mart Stores Inc. will bring forward its holiday layaway program by two weeks, in what has been viewed as a move to get ahead of year-end demand for toys, and to generate sales of upcoming Star Wars toys. As reported by Reuters, Anne Marie Kehoe, the vice president of toys for Wal-Mart, said in a briefing that shoppers can utilize the program starting August 28, two weeks earlier than last year.

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NPD Projects U.S. Toy Industry to Grow 6.2 Percent This Year

NPDGrouplogoAccording to The NPD Group, U.S. toy industry sales will grow 6.2 percent, or just over $1 billion, for full-year 2015. The forecast is based on the positive mid-year sales performance of the industry, which grew by 6.5 percent, or about $400 million, through July 4.

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NPD Group Finds Interactive Gaming Toys Keep Families and Players Engaged in Play

NPDGrouplogoAccording to “Interactive Gaming Toys,” the latest report from The NPD Group, 70 percent of parents in the U.S. are familiar with Interactive Gaming Toys (IGT), also known as Toys to Life. As reported by Liam Callahan, industry analyst, The NPD Group, 40 percent state that they own at least one franchise, and 41 percent of those who own an IGT indicate they own more than one franchise.

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NPD Group Issues Video Game Analysis for April 2015

NPDGrouplogoIn the most recent video game analysis from The NPD Group’s Liam Callahan, overall sales across hardware, new physical software, and accessories in April grew by 3 percent over April of last year, due to the strength of new physical software sales, offsetting losses from hardware and accessories. April hardware sales decreased by 4 percent, due to the 55 percent decline in sales of seventh-generation console hardware. After 18 months on the market for Xbox One and PlayStation 4, cumulative hardware sales for those consoles are more than 50 percent higher than the combined sales of Xbox 360 and PlayStation 3 at the same point in their life cycles.

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NPD Report Shows Decrease in Hardware, Physical Software Sales

NPDGrouplogoRecently, the NPD Group reported U.S. games industry sales for the period of March 1 to April 4. According to Liam Callahan, director, games industry analyst, hardware unit sales decreased by 9 percent, and with average prices down 13 percent across all platforms, dollar sales decreased by 21 percent.

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NPD Group Sees Sales Increases in Video Game Hardware, Software, and Accessories

NPDGrouplogoIn his analysis for The NPD Group, Games Industry Analyst Liam Callahan reports that hardware, new physical software, and accessories experienced sales increases in February of this year with combined sales of $956 million, up 8 percent compared to last February.
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