HoliDAY of Play 2015

Kids Move Away from Home Computers to Mobile Devices for Gaming

Mobile devices are now the most used platforms for gaming among kids ages 2 to 17 (63 percent), according to Kids and Gaming 2015, the latest report from The NPD Group. The shift has occurred as now only 45 percent of kids ages 2 to 17 are gaming on a home computer, down 22 percent since 2013. This decline has been seen in all age groups, but is most pronounced among those ages 2 to 5. [Read more...]

Nintendo amiibo Sales Reach 7 Million to Date

AmiiboAccording to data from the NPD Group, Nintendo has sold an estimated 7 million amiibo figures to date in the U.S. alone. The news comes out less than a month before Nintendo introduces Animal Crossing Series 1 amiibo Cards, scheduled to launch on September 25, along with Animal Crossing: Happy Home Designer for the Nintendo 3DS.

Wal-Mart Revamps Layaway Program in Anticipation of Toy Demand

logo-walmartWal-Mart Stores Inc. will bring forward its holiday layaway program by two weeks, in what has been viewed as a move to get ahead of year-end demand for toys, and to generate sales of upcoming Star Wars toys. As reported by Reuters, Anne Marie Kehoe, the vice president of toys for Wal-Mart, said in a briefing that shoppers can utilize the program starting August 28, two weeks earlier than last year.

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NPD Projects U.S. Toy Industry to Grow 6.2 Percent This Year

NPDGrouplogoAccording to The NPD Group, U.S. toy industry sales will grow 6.2 percent, or just over $1 billion, for full-year 2015. The forecast is based on the positive mid-year sales performance of the industry, which grew by 6.5 percent, or about $400 million, through July 4.

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NPD Group Finds Interactive Gaming Toys Keep Families and Players Engaged in Play

NPDGrouplogoAccording to “Interactive Gaming Toys,” the latest report from The NPD Group, 70 percent of parents in the U.S. are familiar with Interactive Gaming Toys (IGT), also known as Toys to Life. As reported by Liam Callahan, industry analyst, The NPD Group, 40 percent state that they own at least one franchise, and 41 percent of those who own an IGT indicate they own more than one franchise.

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NPD Group Issues Video Game Analysis for April 2015

NPDGrouplogoIn the most recent video game analysis from The NPD Group’s Liam Callahan, overall sales across hardware, new physical software, and accessories in April grew by 3 percent over April of last year, due to the strength of new physical software sales, offsetting losses from hardware and accessories. April hardware sales decreased by 4 percent, due to the 55 percent decline in sales of seventh-generation console hardware. After 18 months on the market for Xbox One and PlayStation 4, cumulative hardware sales for those consoles are more than 50 percent higher than the combined sales of Xbox 360 and PlayStation 3 at the same point in their life cycles.

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NPD Report Shows Decrease in Hardware, Physical Software Sales

NPDGrouplogoRecently, the NPD Group reported U.S. games industry sales for the period of March 1 to April 4. According to Liam Callahan, director, games industry analyst, hardware unit sales decreased by 9 percent, and with average prices down 13 percent across all platforms, dollar sales decreased by 21 percent.

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NPD Group Sees Sales Increases in Video Game Hardware, Software, and Accessories

NPDGrouplogoIn his analysis for The NPD Group, Games Industry Analyst Liam Callahan reports that hardware, new physical software, and accessories experienced sales increases in February of this year with combined sales of $956 million, up 8 percent compared to last February.
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Disney Announces Sequel to Mega-Hit Frozen

FrozenFever1Earlier today, the Walt Disney Co. announced plans to make a sequel to 2013’s Disney Frozen at the company’s annual shareholders meeting in San Francisco.

Since its release in November 2013, Disney Frozen has made nearly $1.3 billion globally at the box office and won the Academy Award for best animated feature. The largest grossing animated film ever, Frozen also inspired a robust line of consumer products, and was the No. 1 best-selling toy brand among girls in 2014, according to the NPD Group.

Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More

Marvel LogoOn Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
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