NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

npd_statsAccording to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers. [Read more...]

Nintendo Switch, Mario Kart 8 Deluxe See Top Sales in April

NintendoSwitchThe NPD Group reported that the Nintendo Switch gaming system was the best-selling video game hardware during the month of April. More than 280,000 Nintendo Switch gaming units were sold.

Mario Kart 8 Deluxe saw more than 460,000 physical units sold, making it the top-selling video game in April. The total reaches more than 550,000 units when digital sales are included. Mario Kart 8 Deluxe was launched April 28, and the reported sales came from a two-day period before the cut off on April 29.

[Read more...]

NPD Reports March 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Feb. 26 to Apr. 1, 2017 grew 24 percent to $1.36 billion compared to last year, according to analysis from The NPD Group. [Read more...]

NPD Reports February 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Jan. 29 to Feb. 25, 2017 declined 21 percent to $724 million compared to last year, according to analysis from The NPD Group. [Read more...]

NPD Provides Insight for 2017 Holiday Season

NPDGroupToy manufacturers will need a fresh strategy as the toy industry gears up for the upcoming holiday season, according to the NPD Group.

From January through November 2016, U.S toy sales grew a healthy 5.5 percent, positioning December for potentially high single-digit growth. But, December toy sales were less than expected, growing only 3 percent and actually bringing annual 2016 growth down to about 5 percent[Read more...]

Toys: By the Numbers

The NPD Group looks at the biggest growth drivers of 2016, and touches on what the new year will bring.

by Juli Lennett, U.S. Toys Industry Analyst, The NPD Group

Crossing the $20 billion threshold, the U.S. toy industry grew 5 percent to $20.4 billion in 2016, according to retail sales data* from global information company The NPD Group. Unit sales also grew 5 percent to $2 billion, and average retail price remained flat at $10.14. The industry was 16 percent larger in 2016 than 2013, which calculates to a compounded annual growth rate of 5 percent. [Read more...]

NPD Acquires Video Games Research Provider EEDAR

npd-group copyThe NPD Group signed an agreement to acquire EEDAR, a specialist market research and data analysis firm for the video games industry. The two companies will give clients access to a full suite of services covering data, insights, and analytics. [Read more...]

NPD Says U.S. Toy Industry Mid-Year Sales Grow More Than 7 Percent

The U.S. toy industry grew 7.5 percent in the first half of this year, outpacing last year’s mid-year and annual growth rates, according to The NPD Group. NPD estimates that the industry will grow approximately 7 percent, or $1.4 billion, for full-year 2016.

vcsPRAsset_520707_126670_1e732e38-e10c-40ae-b27a-7b9633991b38_0 [Read more...]

Adult Coloring Impact Extends Beyond Toy Industry

unnamed-1The adult crafting trend is carving out new opportunities for the office supplies industry, according to Adult Coloring, Crafting, and the Handmade Movement: An NPD Office Supplies Industry Report, from global information company The NPD Group.

Coloring and art supplies are a $1 billion market, with in-store and online sales growing to $75 million combined in 2015. In the arts and crafts paper category, coloring pages, including adult coloring books, is the largest segment based on dollar volume, also seeing the largest store dollar growth in 2015. With paint nights and adult coloring gaining in popularity, sales of complementary products such as colored pencils, gel, and porous pens, painting accessories, and acrylic paint are driving growth within their respective categories.

Chalk and chalkboard usage is also influencing industry sales, as these items are increasingly used not only for school, but for businesses, home offices, and home décor. The chalk category saw the largest in-store dollar sales increase in 2015, surpassing crayons. Both dollar and unit sales for chalkboards more than doubled in 2015 compared to the prior year.

The NPD Group Reports on Consumer Viewing Habits of eSports, Streaming Gameplay

According to eSports and Streaming Gameplay, the latest report from The NPD Group, 44 percent of current gamers have watched either formal eSports competitions or informal video streaming of gameplay in the past six months. [Read more...]