NPD Says Pre-Packaged School Supply Kits Are Popular Option as U.S. Consumers Head Back to School

npd-group copyAccording to The NPD Group’s 2017 Back-to-School Report, 65 percent of U.S. consumers who have the option to purchase pre-packaged school supply kits from their child’s school or PTA have chosen to do so at least once. The majority of these consumers—45 percent—have purchased a school supply kit on more than one occasion. [Read more...]

NPD Says Practicality Will Determine Back-to-School Shopping Trends

npd-group copyPractical decisions related to factors such as price, convenience, and product quality are on the top of consumers’ minds when it comes to where and how they do their back-to-school shopping, whether in-store or online, according to the new Back-to-School Report from The NPD Group[Read more...]

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

npd_statsAccording to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers. [Read more...]

Nintendo Switch, Mario Kart 8 Deluxe See Top Sales in April

NintendoSwitchThe NPD Group reported that the Nintendo Switch gaming system was the best-selling video game hardware during the month of April. More than 280,000 Nintendo Switch gaming units were sold.

Mario Kart 8 Deluxe saw more than 460,000 physical units sold, making it the top-selling video game in April. The total reaches more than 550,000 units when digital sales are included. Mario Kart 8 Deluxe was launched April 28, and the reported sales came from a two-day period before the cut off on April 29.

[Read more...]

NPD Reports March 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Feb. 26 to Apr. 1, 2017 grew 24 percent to $1.36 billion compared to last year, according to analysis from The NPD Group. [Read more...]

NPD Reports February 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Jan. 29 to Feb. 25, 2017 declined 21 percent to $724 million compared to last year, according to analysis from The NPD Group. [Read more...]

NPD Provides Insight for 2017 Holiday Season

NPDGroupToy manufacturers will need a fresh strategy as the toy industry gears up for the upcoming holiday season, according to the NPD Group.

From January through November 2016, U.S toy sales grew a healthy 5.5 percent, positioning December for potentially high single-digit growth. But, December toy sales were less than expected, growing only 3 percent and actually bringing annual 2016 growth down to about 5 percent[Read more...]

Toys: By the Numbers

The NPD Group looks at the biggest growth drivers of 2016, and touches on what the new year will bring.

by Juli Lennett, U.S. Toys Industry Analyst, The NPD Group

Crossing the $20 billion threshold, the U.S. toy industry grew 5 percent to $20.4 billion in 2016, according to retail sales data* from global information company The NPD Group. Unit sales also grew 5 percent to $2 billion, and average retail price remained flat at $10.14. The industry was 16 percent larger in 2016 than 2013, which calculates to a compounded annual growth rate of 5 percent. [Read more...]

NPD Acquires Video Games Research Provider EEDAR

npd-group copyThe NPD Group signed an agreement to acquire EEDAR, a specialist market research and data analysis firm for the video games industry. The two companies will give clients access to a full suite of services covering data, insights, and analytics. [Read more...]

NPD Says U.S. Toy Industry Mid-Year Sales Grow More Than 7 Percent

The U.S. toy industry grew 7.5 percent in the first half of this year, outpacing last year’s mid-year and annual growth rates, according to The NPD Group. NPD estimates that the industry will grow approximately 7 percent, or $1.4 billion, for full-year 2016.

vcsPRAsset_520707_126670_1e732e38-e10c-40ae-b27a-7b9633991b38_0 [Read more...]