Q&A with Willie Wilkov, Chief Marketing Officer, Tomy International

Willie Wilkov CMO TOMYThe Toy Book (TTB): Which licenses do you anticipate will be key drivers in 2015?

Willie Wilkov (WW): 2015 is a big year on the license front for Tomy. We are proud to have the opportunity to work with Disney on two new Disney•Pixar movie properties–Inside Out and The Good Dinosaur– as well as the new Disney Junior TV show Miles from Tomorrowland. While we expect these new licenses to be key drivers for us in 2015, we have a portfolio of licensed properties that perform for us year after year, and we are anticipating growth in those brands as well. John Deere is an evergreen brand with a loyal following that is perennially one of our strongest selling lines company-wide. Our partners at Sega and The Pokémon Company International continue to bring new fans into their incredibly popular franchises, Sonic Boom and Pokémon, with fresh, engaging content, giving us so much to work with in our toy development. In the classic play arena, we see both Chuggington Wooden Railway and Chuggington StackTrack continuing to provide that first train experience for kids and growing with them through their love of train and construction play, while Lamaze maintains its stronghold as a leader in the infant developmental toy aisle. [Read more…]

Tomy International and The Pokemon Company International Sign Multi-Year Global Licensing Agreement

Tomy International and The Pokemon Company International signed a multi-year global master toy agreement, giving Tomy the exclusive toy license outside of Asia. Beginning next year, Tomy will be the exclusive licensee and distributor for categories including figures, figure accessories, and plush. This agreement makes Tomy Group the unified global toy partner for the Pokemon brand, one of the world’s leading kids entertainment franchises.

Tomy International will be the first to market with themed toys based on the highly-anticipated video game sequels, Pokemon Black 2 and Pokemon White 2.