A Year of Celebrating To Mark The Simpsons’ 500th Episode

June 20, 2011 By

Muster up your best “Doh!” in preparation for a celebration for the most-watched U.S. television program and the longest scripted show in television history—aka The Simpsons.

To mark the record-breaking 500th episode, to air in February, Twentieth Century Fox Consumer Products is throwing a yearlong celebration. This will include specially tailored brand initiatives created to appeal to the franchise’s wide fan base, a new global retail partnership, and a worldwide QSR campaign with Burger King Corp.

The commemoration starts in September and will continue throughout the show’s upcoming 23rd season. Fox Consumer Products’ new launches will include a “Ladies of Springfield” brand for fashion-forward female fans. The accessories will feature Marge and her two sisters, Patty and Selma. There also will be numerous products based on Duff Beer for male fans.

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The Simpsons Picks up 23rd Season

November 15, 2010 By

Fox has announced that The Simpsons has been renewed for a 23rd season, bringing it up to and beyond 500 episodes, and ensuring that The Simpsons will remain on air through spring 2012. At the end of this season, it will be the third-longest running show of all time, behind Gunsmoke (635 episodes) and Lassie (588 episodes).

The Simpsons is considered to be one of the top brands of all time, with creator Matt Groening having earned more than $8 billion from sales of DVDs and merchandising, including toys and games. The Simpsons has been named “the most successfully licensed TV show” in history, according to a survey of 450 global licensing experts, conducted by the Brand Licensing Europe 2010 conference.

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Photos: Kidrobot Releases Series 2 of The Simpsons Vinyl Figures

November 5, 2010 By

Twentieth Century Fox Consumer Products has teamed up with Kidrobot to release a second series of The Simpsons vinyl toy mini-figures. With 25 new figures in total, including 15 new characters, Series 2 features two alternate versions of the family.

The series will be the biggest Kidrobot-produced mini-figure series to date. Each vinyl figure stands three-inches tall, includes a character sticker, and comes blind boxed to preserve its identity. Figures will be sold separately (or can be purchased by the case) at all five Kidrobot stores, kidrobot.com, and at select retailers worldwide alongside Series 1 of The Simpsons vinyl toy mini-figures.

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