China Toy Fair


The Simpsons Honors 25 Years of Celebrity Guest Stars with Figures, Collectibles

TheSimpsons25The latest line-up of celebrities in The Simpsons exclusive 25 of the Greatest Guest Stars program will include Buzz Aldrin, Tom Jones, Elvis Costello, Weird Al Yankovic, and Aerosmith.

The limited-edition collection includes figures, collectibles, and more featuring the animated likenesses of 25 of the most celebrated guest stars as they appeared on the TV show. The collection results from a partnership between The National Entertainment Collectibles Association (NECA) and Twentieth Century Fox Consumer Products to celebrate the 25-year history of The Simpsons.

Products from the previous three waves are now available at various retailers, including Toys ”R” Us locations nationwide.

Disguise Renews Agreements with Top Entertainment Properties and Brands

july28 Jakks-Pacific-LogoJakks Pacific Inc. announced that its Halloween costume division, Disguise, has renewed and expanded agreements for multiple top entertainment properties to produce Halloween costumes and accessories launching at retailers nationwide this Halloween season.

Disguise has renewed its licensing contract with American Greetings Properties to create costumes and accessories for the Care Bears property and has expanded their agreement to now include Strawberry Shortcake.

Disguise has also renewed its agreements with Twentieth Century Fox Consumer Products and Warner Bros. Consumer Products  to produce costumes and accessories for The Simpsons, Family Guy, and the Austin Powers franchise, which will be available at retailers nationwide for the 2014 Halloween season.

 

New Simpsons Lego Minifigures to Be Available in Time for Themed Episode

SimpsonsLegoA line of 16 Simpsons licensed Lego minifigures will be available in celebration of the 25th anniversary of the television series, The Simpsons. Twentieth Century Fox Consumer Products will launch the collection in May at major toy retailers. A special Lego episode of The Simpsons will premiere May 4th on Fox.

This will mark the first time a licensed Lego minifigures line will be sold in a series.

The Lego Group, FCP Launch The Simpsons-Branded Lego Set

Jan13.SimpsonsThe Lego Group has partnered with Twentieth Century Fox Consumer Products (FCP) to produce a construction set and licensed Lego minifigures inspired by the TV series The Simpsons. Fox will also air a special Lego episode of The Simpsons in May coinciding with the new products. The episode will feature the cast in Lego form.

The construction set will recreate the Simpsons’ family house, including the characters Homer, Marge, Bart, Lisa, Maggie, and Ned Flanders. It is set to launch in February in Lego stores and the Lego Shop at Home catalog and website. A separate line of 16 Lego The Simpsons minifigures will launch at mass toy retailers in May.

Burger King Launches Digitally Interactive Toys for The Simpsons Superheroes Kids Meal Program

BK.SimpsonsTwentieth Century Fox Consumer Products and Burger King Worldwide Inc. have introduced digitally interactive The Simpsons toys to Burger King Kids Meals. Beginning September 29 in North American and Latin America, Burger King Kids Meals come with one of six unique Simpsons superhero toys, each featuring a superpower brought to life through a digital game.

The Simpsons Kids Meal toys serve as virtual joy sticks that allow kids to interact with the digital game through motion detection technology and the use of a webcam. At bkcrown.com, users can battle a range of villains directly from Springfield, as each character features its own game environment and three levels of increasing difficulty. Players earn points by hitting their targets using their superhero’s unique superpower, which may include throwing pies or shooting radioactive rays. The six Simpsons superheroes include Radioactive Man, Pie Man, Cupcake Kid, Fallout Boy, Clobber Girl, and Stretch Dude.

The Simpsons Kids Meal interactive toys and digital games were conceived by Surge Innovations and executed through its digital partner, Pod Digital Design.

A Year of Celebrating To Mark The Simpsons’ 500th Episode

Muster up your best “Doh!” in preparation for a celebration for the most-watched U.S. television program and the longest scripted show in television history—aka The Simpsons.

To mark the record-breaking 500th episode, to air in February, Twentieth Century Fox Consumer Products is throwing a yearlong celebration. This will include specially tailored brand initiatives created to appeal to the franchise’s wide fan base, a new global retail partnership, and a worldwide QSR campaign with Burger King Corp.

The commemoration starts in September and will continue throughout the show’s upcoming 23rd season. Fox Consumer Products’ new launches will include a “Ladies of Springfield” brand for fashion-forward female fans. The accessories will feature Marge and her two sisters, Patty and Selma. There also will be numerous products based on Duff Beer for male fans.

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The Simpsons Picks up 23rd Season

Fox has announced that The Simpsons has been renewed for a 23rd season, bringing it up to and beyond 500 episodes, and ensuring that The Simpsons will remain on air through spring 2012. At the end of this season, it will be the third-longest running show of all time, behind Gunsmoke (635 episodes) and Lassie (588 episodes).

The Simpsons is considered to be one of the top brands of all time, with creator Matt Groening having earned more than $8 billion from sales of DVDs and merchandising, including toys and games. The Simpsons has been named “the most successfully licensed TV show” in history, according to a survey of 450 global licensing experts, conducted by the Brand Licensing Europe 2010 conference.

Photos: Kidrobot Releases Series 2 of The Simpsons Vinyl Figures

Twentieth Century Fox Consumer Products has teamed up with Kidrobot to release a second series of The Simpsons vinyl toy mini-figures. With 25 new figures in total, including 15 new characters, Series 2 features two alternate versions of the family.

The series will be the biggest Kidrobot-produced mini-figure series to date. Each vinyl figure stands three-inches tall, includes a character sticker, and comes blind boxed to preserve its identity. Figures will be sold separately (or can be purchased by the case) at all five Kidrobot stores, kidrobot.com, and at select retailers worldwide alongside Series 1 of The Simpsons vinyl toy mini-figures.

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