China Toy Fair


Sorcerer’s Apprentice Game Hits Both Coasts

Walt Disney Studios Motion Pictures, in anticipation of its live-action comedy The Sorcerer’s Apprentice, has partnered with Inwindow Outdoor to bring an interactive game to both coasts. Using infrared and 3-D cameras to detect precise gestures, users step into the role of apprentice as they blast energy balls and control mops a la Disney’s animated film Fantasia.

The kiosks, located in The Hollywood & Highland Center in Hollywood, Calif., and the Trump Building and Macy’s in New York City, run through the film’s release on July 14. Users who participate can have their apprenticeship picture uploaded to Facebook, as part of the promotion.

Disney Greenlights New Monsters Movie, Plus Pirates 4 and The Muppets

During a presentation on Thursday by Walt Disney Studios chairman Rich Ross, Disney unveiled its upcoming slate of movies.

Pixar will release a sequel to Monsters, Inc. in November 2012. Monsters, Inc. debuted in theaters in 2001, and has grossed over $525 million worldwide. Ross also announced that Pixar’s Brave has been scheduled for June 15, 2012.

Other upcoming movies include Pirates of the Caribbean 4 and The Muppets in 2011, and Prom in 2012.

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