China Toy Fair


TIA Fly-In Facilitates Discussions Between Toy Executives and Congress

by Alexis Willey

toyindustryThe Toy Industry Association (TIA) held its seventh annual Washington, DC Fly-In last week, where representatives of toy companies met with members of Congress and key lawmakers to discuss industry issues.

Fly-In participants advocated for support of the Chemical Safety Improvement Act, an amendment to the Toxic Substances Control Act that would prevent multiple, overlapping state and local chemical regulatory programs and eliminate impediments to interstate commerce that increase product costs for consumers.

TIA and the Toy Industry Foundation (TIF) also presented Champion of Play awards to five members of Congress during the opening reception, with TIF’s Toy Bank donating toys to children’s charities within the home states of the honorees.

MasterPieces Donates More than $117,000 to TIF’s Toy Bank

tif_logoMasterPieces Puzzle Company recently donated just over $117,000 worth of jigsaw puzzles to the Toy Industry Foundation’s (TIF) Toy Bank during TIF’s annual Summer Toy Drive. Beneficiaries include: the Huntington Area Food Bank, of West Virginia; New Threads of Hope, of Wisconsin; and First United Presbyterian Church, of Ohio.

K.I.D.S./Fashion Delivers served as the Toy Bank’s logistics partner. TIF’s 2014 Summer Toy Drive is ongoing through August 31.

TIF Distributes New Toys to More than 2,000 Kids on North Carolina Air Force Base

TIF/BGCAThe Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services distributed brand new toys to more than 2,000 children and families living on Seymour Johnson Air Force Base in Goldsboro, N.C. on December 2. During the base’s annual tree lighting ceremony, kids were treated to more than just entertainment and festive activities—they were also given a generous donation of toys, games, and stuffed animals.

With the holiday season just around the corner, TIF and BGCA are hopeful that the toys will ease the stresses and challenges children face with parents who are frequently deployed. This special donation was made possible through toy companies to TIF’s signature giving program, The Toy Bank.

This event was held as part of the TIF/BGCA Play Comforts program—the first national toy distribution initiative to serve dozens of U.S. military installations at home and abroad. The program has provided more than $3.8 million in toys for children and families over the four years it has been running.

TIF’s Toy Bank includes AbraKIDabra, Alex Toys, Barnes & Noble, Cardinal Industries, Cartamundi USA, Hohner, Inc., Green Toys, Innovation First, Lego Systems Inc., Mattel Inc., MindWare, Ohio Art, Patch Products, Safari Ltd., Wonder Forge, Wyla/Just Pretend Kids, and exhibitors at the TIA’s Fall Toy Preview in Dallas. For 10 years, The Toy Bank has provided toys to more than 11 million children in need worldwide.

Safari Ltd. Swaps Facebook Likes for Toys in New Promotion

safariSafari Ltd. is donating five toys for every new Facebook like it receives during the month of November to the Toy Industry Foundation (TIF), the philanthropic arm of the Toy Industry Association. Dubbed “You Like, We Give,” the promotion specifically supports TIF’s signature program, The Toy Bank, benefitting children in need this holiday season. Safari Ltd. has committed to donating up to 2,500 toys.

Over the past 10 years, The Toy Bank has delivered $85 million worth of toys to children who are sick, impoverished, rescued from abusive homes, living through natural disasters, enduring life on a military base or otherwise in need. Safari Ltd. is a third-generation, educational toy company whose mission is to teach children the importance of nature and its conservation through the joy of play.

TIF Announces “Adopt-the-Pig” Sponsorship Program

toybankpigThe Toy Industry Foundation (TIF) has announced a year-long sponsorship opportunity that would allow a single toy company to help children in need throughout next year. The special donor who participates in the Adopt-the-Pig sponsorship program by contributing $10,000, tax-deductible, to TIF’s Toy Bank will impact one million children in need next year.

Sponsorship funds will fuel the work of The Toy Bank program next year and help TIF engage the public. The sponsor company will be recognized through various intra-industry print and online publications, including TIF’s booth at the 111th American International Toy Fair.

Any company that is interested in this sponsorship opportunity or learning more about other recognition opportunities may contact TIF at (646) 454-5581 by October 30.

Toy Industry Foundation Recruits for Leaders Circle

tif_logoToy industry stakeholders who would like to help bring the power of play to children in need are invited to join the Toy Industry Foundation’s (TIF) Leaders Circle giving program by annually donating to TIF. The Leaders Circle raises more than 10 percent of TIF’s annual budget, making it a critical source of funds for core toy donation and grant programs. Currently, the Leaders Circle includes approximately 100 members, and TIF hopes to see it expand in order to keep pace with TIF’s growing toy donation and grant-making activities.

Donors may choose to support specific TIF programs and partnerships, such as The Toy Bank toy donation program benefiting children’s charities across the country, or TIF’s national partnerships with CASA for Children (which helps children in foster care) and Boys & Girls Clubs of America Military Services (which serves children of military families).

To join, make a cash donation of $250 or more to the Toy Industry Foundation online or via regular mail. For more information, contact TIF’s Marisa Medina at (646) 454-5581.

TIF’s Summer Toy Drive Breaks Donation Record

The Toy Industry Foundation (TIF)’s Summer Toy Drive has collected more than 896,000 toys for children. Due to donations from 92 toy companies, TIF’s Toy Bank received more than four times as many toys as last summer. This year’s contributions valued at more than $4.5 million.

Toy distributions kicked off on June 20 with a wild safari-themed giveaway at the Ronald McDonald House in New York City for pediatric cancer patients and their families.

The season’s toy giveaways continued with various events hosted by Play Comforts, TIF’s program for military families in partnership with Boys and Girls Clubs of America Military Services. More than a dozen U.S. military bases received toys throughout the summer months.

In July, TIF and partner CASA for Children held events in New Jersey and Indiana for children in foster care, and on August 1, TIF celebrated The Toy Bank’s 10th anniversary with the first 50 state toy giveaway, Toys Across America. With the help of 68 charities and logistics partner Kids in Distressed Situations, TIF distributed toys and games to children in all 50 states on a single day.

 

Pillow Pets, Peaceable Kingdom Each Donate More Than $1 Million in Toys to TIF

The Toy Industry Foundation (TIF) applauds the generosity of Pillow Pets and Peaceable Kingdom for their recent large scale toy donations. More than $1 million in Peaceable Kingdom sticker sets and $1.7 million in Pillow Pets were donated by the manufacturers during TIF’s Toys Across America campaign.

In celebration of the 10th anniversary of The Toy Bank, the Foundation teamed up with partner Kids in Distressed Situations (K.I.D.S.) to host Toys Across America, the first toy distribution to bring playthings to children in all 50 states within a single day. The donated Pillow Pets went to kids in 25 states; Peaceable Kingdom’s sticker sets were donated to children’s charities in four states. A total of 36 generous toy companies participated in the initiative, which brought toys to more than half a million children in need.

 

TIF Seeks Sponsors for Toys Across America

TIALogoTo commemorate The Toy Bank’s 10th anniversary the Toy Industry Foundation (TIF) will host Toys Across America. Toys Across America is an initiative that will bring new toys and games to impoverished, ill, homeless, and underserved children all over the country on August 1.

Corporate sponsors will have their company logo displayed on the TIF website and Facebook page, as well as on sponsorship posters and cakes at event sites, and additional publicity.

For more information about becoming a sponsor in support of this effort or making a toy donation, contact the foundation manager at mmedina@toyindustryfoundation.org.

Donate Toys to TIF to Help Support Families Affected by the Oklahoma Tornado

tif_logoThe Toy Industry Foundation (TIF) is actively collecting toys, books, games, plush, action figures, and other playthings to support families affected by the recent Oklahoma tornado.

Winds exceeding 200 mph tore through suburbs of Oklahoma City, destroying communities and leaving homes and schools in piles of debris. While search and rescue efforts are winding down, families will soon need to rebuild their homes and replace what was lost in the storm. Donations of new books, toys, and other soothing playthings will help families restore their lives.

The TIF is asking manufacturers, retailers, and licensors in the industry to donate product to The Toy Bank–TIF’s signature program–in support of the communities damaged by the storm. With the assistance of local community charities in The Toy Bank’s network and TIF logistics partner Kids in Distressed Situations, donations from the toy industry will be given directly to families in need.

To make a product donation to The Toy Bank in support of Oklahoma tornado relief, download the Toy Bank donation form and send it to thetoybank@toyindustryfoundation.org.

Cash donations are also needed to underwrite the costs associated with The Toy Bank’s operation. To provide a financial gift, visit TIF’s website.