The Toy Industry Association (TIA) is calling on toy companies, retailers, and other play-related professionals to participate in the industry-wide Genius of Play campaign. TIA members are invited to send a pre-written Genius of Play email to their consumer database in order to let fans know about the fantastic, fun, and free resources available at www.thegeniusofplay.org and encourage them to take the Play Pledge.
As reported by the Toy Industry Association (TIA), the Genius of Play campaign was launched last week, and parents and caregivers across the U.S. have already pledged to play a collective 58,000 hours with the children in their lives. In addition, more than 50 TIA member companies have shared the campaign’s inaugural Facebook post and its message about the essential role of play in the development of children.
This past Wednesday, the Toy Industry Association (TIA) launched a new research-backed initiative, which encourages parents and caregivers across the U.S. to take time out of their hectic lives to allow their children to build critical skills through play. The initiative, entitled The Genius of Play, is designed to remind families that playtime is more than just fun and games, and that it strengthens minds and bodies, reduces stress, builds family bonds, and offers a host of benefits that help to produce well-rounded, healthy children.
Waba Fun LLC recently donated $105,000 worth of Superstructs Mega Sets to the Toy Industry Foundation’s (TIF) Toy Bank, which donates toys and games to children who are battling life-threatening illnesses, living in poverty, and otherwise in need.
The Toy Bank is stocked with donations from manufacturers, retailers, and distributors. These gifts are generally distributed through The Toy Bank’s network of 1,000 charities across the nation and around the world to foster kids, children living on U.S. military bases, children who are ill, impoverished, affected by natural disasters, or living through other stressful situations.
The Toy Industry Association (TIA) held its seventh annual Washington, DC Fly-In last week, where representatives of toy companies met with members of Congress and key lawmakers to discuss industry issues.
Fly-In participants advocated for support of the Chemical Safety Improvement Act, an amendment to the Toxic Substances Control Act that would prevent multiple, overlapping state and local chemical regulatory programs and eliminate impediments to interstate commerce that increase product costs for consumers.
TIA and the Toy Industry Foundation (TIF) also presented Champion of Play awards to five members of Congress during the opening reception, with TIF’s Toy Bank donating toys to children’s charities within the home states of the honorees.
MasterPieces Puzzle Company recently donated just over $117,000 worth of jigsaw puzzles to the Toy Industry Foundation’s (TIF) Toy Bank during TIF’s annual Summer Toy Drive. Beneficiaries include: the Huntington Area Food Bank, of West Virginia; New Threads of Hope, of Wisconsin; and First United Presbyterian Church, of Ohio.
K.I.D.S./Fashion Delivers served as the Toy Bank’s logistics partner. TIF’s 2014 Summer Toy Drive is ongoing through August 31.
The Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services distributed brand new toys to more than 2,000 children and families living on Seymour Johnson Air Force Base in Goldsboro, N.C. on December 2. During the base’s annual tree lighting ceremony, kids were treated to more than just entertainment and festive activities—they were also given a generous donation of toys, games, and stuffed animals.
With the holiday season just around the corner, TIF and BGCA are hopeful that the toys will ease the stresses and challenges children face with parents who are frequently deployed. This special donation was made possible through toy companies to TIF’s signature giving program, The Toy Bank.
This event was held as part of the TIF/BGCA Play Comforts program—the first national toy distribution initiative to serve dozens of U.S. military installations at home and abroad. The program has provided more than $3.8 million in toys for children and families over the four years it has been running.
TIF’s Toy Bank includes AbraKIDabra, Alex Toys, Barnes & Noble, Cardinal Industries, Cartamundi USA, Hohner, Inc., Green Toys, Innovation First, Lego Systems Inc., Mattel Inc., MindWare, Ohio Art, Patch Products, Safari Ltd., Wonder Forge, Wyla/Just Pretend Kids, and exhibitors at the TIA’s Fall Toy Preview in Dallas. For 10 years, The Toy Bank has provided toys to more than 11 million children in need worldwide.
Safari Ltd. is donating five toys for every new Facebook like it receives during the month of November to the Toy Industry Foundation (TIF), the philanthropic arm of the Toy Industry Association. Dubbed “You Like, We Give,” the promotion specifically supports TIF’s signature program, The Toy Bank, benefitting children in need this holiday season. Safari Ltd. has committed to donating up to 2,500 toys.
Over the past 10 years, The Toy Bank has delivered $85 million worth of toys to children who are sick, impoverished, rescued from abusive homes, living through natural disasters, enduring life on a military base or otherwise in need. Safari Ltd. is a third-generation, educational toy company whose mission is to teach children the importance of nature and its conservation through the joy of play.