COMMENTARY: Preparing for Baby… Let’s Go Shopping!

As I prepare for the arrival of Baby Boy Breyer (due in July!), I’ve taken a special interest in toys and other juvenile products for infants. While I’ve saved a good deal of baby items from my daughter, now 3, it’s always nice to have new stuff for a new baby. Plus, since he is a boy, many of the pink, girly things I’d saved just won’t do. Time to shop! Here are some of the cool, sweet, and innovative new baby items I’ve recently uncovered:

Baby Snug w Activity TrayThe Mamas & Papas never fail to come through with modern, fashionable, and functional items. The Baby Snug with Activity Tray is designed for ages 3 months and up. Once a baby can support his own head, he can try out this comfy seat. It’s lightweight, can be used indoors or out, and grows with the child so it has a longer lifespan than some similar items. The removable tray can be easily wiped clean, so it can be used for meal time, or to hold toys for play time. The removable tray comes with a beaded loop, spinning lion, bendy stalk, rattle flower, and more that can be moved around to continually interest baby.

TheShadeSince I’m having a baby in July, I’ll have options I didn’t have with my daughter, who was a fall to winter baby, such as going for walks and sitting outdoors. The challenge, of course, will be protecting my little one from insects, the sun, etc. The Shade, the very first product from Imagine Baby, is the ultimate accessory for car seats and strollers and protects babies from the sun, wind, bugs, and other annoyances. It is available in four sleek colors and is compatible with just about every stroller and car seat on the market, according to the company. It offers a breathable design, and UPF 50+ Protection from UVA/UVB rays.

swaddle.mickeyAll new moms are familiar with swaddling. It takes some getting used to, and it doesn’t work for all babies, but some babies really seem to be comforted when they’re swaddled up in a soft cozy blanket. SwaddleDesigns offers an array of patterns and styles in soft cotton flannel fabric. Swaddling instructions are sewn into the blanket so new parents can swaddle successfully on the first shot. I love the Mickey and Minnie Mouse patterns, as well as the elephants & chickies.

Check back regularly for more baby product reviews from Jackie. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

COMMENTARY: Construction Toys Shine Bright

9000One of the most classic toy categories is construction toys. These toys successfully compete in a market full of apps and tablets in their simplest form, without any gadgets or technology. Lego, Lincoln Logs, Tinkertoy - they’re all names that kids and parents know and love. But just because construction toys don’t need technology in order to hold their own on the shelves doesn’t mean companies aren’t trying to incorporate it, making construction toys an even more interactive play experience.

One of the most popular trends I’m seeing lately is the addition of LED lights to construction sets, turning creations into a flashy toy that you can display. Some companies have built their entire brand around this concept, such as Lite Brix and Laser Pegs. These building sets allow kids to construct creatures, characters, and vehicles that they can plug in and light up with LED lights. With this sort of creative toy, kids can make their own night lights, room decorations, or just fun creations to show their friends and family. [Read more...]

COMMENTARY: Musical Instruments Get Kids Into the Groove

There are so many musical toys options to choose from that I wanted to continue the theme and discuss three more instruments that let kids’ creative juices flow. My last post on this topic covered the recorder, piano, and drums. This post is focused on older children’s interests, and on toys that can prepare kids for the real thing.

The Trumpet

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Schools vary on when kids enter the music program, but in my case, my class was introduced to the recorder in fourth grade. In fifth grade, students could choose a real instrument and practice in the band. My early introduction to musical instrument toys played a key role in my interest in participating in the band. Bontempi’s Toy Band Wind Instruments Trumpet is a great way for kids to explore music and get familiar with breathing techniques. Colored keys help kids learn notes, and the silver color makes it realistic for eager musicians.

The Guitar

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Young rockers can learn to play their favorite jams with First Act’s Classic Rock Electric Guitar Pack with Amp. The solid body, rosewood fingerboard, and maple neck give the guitar a solid feel and warm tone. The guitar also features chrome tuning machines, volume and tone control, and a guitar cable. The included practice amp is battery-powered, letting kids take their tunes on-the-go.

The Saxophone

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Kids that enjoy playing the recorder can move up to the Toy Band Wind Instruments Senior Saxophone, also from Bontempi. The saxophone features eight colored keys for kids to learn finger positions and notes, and comes with instructions that teach kids to play three songs: Jingle Bells, Oh Susanna, and Twinkle Twinkle Little Star.

For more commentary from Christine, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Transformers Prime Earns Emmy Awards, Hub Garners Nominations

TransformersHasbro Studios, the Los Angeles-based entertainment division of Hasbro Inc., received a trio of Daytime Emmy Awards in Outstanding Individual Achievement in Animation for Transformers Prime from the National Academy of Television Arts & Sciences (NATAS). The wins were also hailed as achievements by The Hub Network, on which the animated series airs.

Transformers Prime received early victories for Outstanding Individual Achievement in Animation for Character Animation (Arato Kato), Background Design (Jason Park), and Storyboards (Kirk van Wormer).

In addition to its success with Transformer Prime, The Hub Network received 17 Daytime Emmy Award honors, the most ever in its two-and-half year history, with 14 nominations, as announced by NATAS. The Hub Network received the second most nominations of any kids network, behind only Nickelodeon.

For the first time, The Hub Network received three top programming nominations, including two for Outstanding Children’s Series for The Aquabats! Super Show! (FremantleMedia Enterprises and The Magic Store) and R.L. Stine’s The Haunting Hour: The Series (Front Street Pictures in association with The Hatchery, LLC.), as well as one for Outstanding Special Class Animated Program for Dan Vs. (Film Roman Inc., a Starz Media Company, in association with The Hatchery, LLC.).

The Hub Network also received nominations for Outstanding Special Class Animated Program (Dan Vs.), Outstanding Performer in an Animated Program (Curtis Armstrong as Dan in Dan Vs.), Outstanding Achievement in Art Direction/Set Direction/Scenic Design (R.L. Stein’s The Haunting Hour: The Series), Outstanding Achievement in Costume Design and Styling (R.L. Stein’s The Haunting Hour: The Series), Outstanding Directing in an Animated Program (Dan Vs.), Outstanding Directing in a Children’s Series (R.L. Stein’s The Haunting Hour: The Series), Outstanding Achievement in Hairstyling (R.L. Stein’s The Haunting Hour: The Series), Outstanding Achievement in Makeup (R.L. Stein’s The Haunting Hour: The Series), Outstanding Original Song—Children and Animation (“If You’re a Guy,” Littlest Pet Shop), Outstanding Achievement in Single Camera Editing (R.L. Stein’s The Haunting Hour: The Series), Outstanding Achievement in Single Camera Photography (R.L. Stein’s The Haunting Hour: The Series), and Outstanding Writing in a Children’s Series (R.L. Stein’s The Haunting Hour: The Series).

COMMENTARY: Yogarilla Gets Kids Active

yogarillaToday nearly one in three children are overweight, according to the U.S. Center for Disease Control, emphasizing the importance of getting kids moving and active. It’s one of the reasons First Lady Michelle Obama launched her Let’s Move campaign and also a good reason to take a look at our picks for physical and active toys in our newly launched 2013 Spring & Summer Toy Insider.

As a registered yoga teacher, I’m a big advocate for the benefits kids can receive by practicing yogic postures, exercises, and breathing. Yoga for kids is incredibly popular, with whole yoga studios, such as New York City’s Yogi Beans and Karma Kids, offering an array of kids’ classes. Thankfully, you don’t have to be in NYC or have a trained yoga teacher on hand in order to practice. Super Duper Publications has released its Yogarilla Exercises and Activities, a set of 55 flash cards featuring traditional and original yoga poses taught by an incredibly agile and funny gorilla, OTis.

According to master yoga teacher Stephanie Adams, who developed one of the first kids’ yoga teacher trainings in the country, children enter the world as natural yogis—they have naturally pliable joints and flexible muscles. “Yoga encourages kids to explore their natural flexibility and to become stronger through natural and functional physical movement using their own body weight,” she says.

Yogarilla exercises will help kids to build strength and fitness, hone their balance, increase range of motion, develop fine motor skills, build body awareness, and even develop language skills. It’s a holistic approach to getting active.

The Yogarilla cards feature 55 traditional and original yoga poses sorted by starting position and color-coded for easy identification. It includes 10 standing, 10 seated, 10 prone, 10 supine, and 10 hands-and-knees poses, along with three partner poses and two breathing exercises. Kids will love the creative names for the traditional poses. Instead of complicated Sanskrit names like Natarajasana or Virabhadrasana, kids get fun names like Dancer, or Surfer, or Flat Flamingo.

OTis, who acts as kids’ guide to yoga, gives full directions on getting into poses safely, along with additional challenges if kids are mastering poses quickly, or adaptations for kids with special needs or just needing a little extra help.

The cards, which come in a handy carrying case, also feature activities and suggestions for mixing and matching cards to create a full practice. Teachers, occupational therapists, speech therapists, and even parents will like some of the practice suggestions to help kids develop skills, such as rhythm, interpersonal skills, verbal skills, and vocabulary. Yogarilla is appropriate for kids 3 and up.

Check out our listing of Yogarilla, along with other active toys, in our Spring & Summer Toy Insider.

For more commentary from Loren, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

COMMENTARY: Storytime and Playtime Collide

Storytime Toys Fuses Play Houses with Classic Fairy Tales

It can be really difficult to get kids enthusiastic about reading at a young age. When I was young, my mom gave me an enormous, leather-bound book full of fairy tales. Each page was laden with beautiful graphics and trimmed with gold. After having the stories read to me over and over again, I would use the tales and characters as inspiration for playtime, making my Barbie dolls act as Little Red Riding Hood and Hansel and Gretel.

New specialty toy company Storytime Toys, is making it even easier for kids to incorporate reading into playtime. Kara Dyer and Sara Argue have created a line of toy houses and storybooks based on classic fairy tales. Now, kids can read along to fairy tales including Goldilocks & the Three Bears, Hansel & Gretel, and The Three Little Pigs, while they build a house (or three, in the pigs’ case) that corresponds to each story.

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Each house features stunning, hand-painted imagery and comes with furniture and dolls for extended creative play. The pieces of the house can be assembled easily by kids ages 3 to 6. The stories are age-appropriate and will allow kids to associate playtime fun with the concept of reading. [Read more...]

COMMENTARY: Musical Toys

Over the weekend, I had the pleasure of watching a live jazz band play at the Brooklyn Academy of Music. The musicians seemed to thoroughly enjoy the set, and everyone in the audience was having a blast. Remembering my own days in the school band and piano recitals, I thought about how kids can be influenced early on by musical toys and instruments. Here are some of my favorites:

The Recorder

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Stripe Recorder, from Sassafras

A classic. I can almost hear “Hot Cross Buns” just by looking at one. Recorders, while often a symbol of fourth-grade music class, can actually be a gateway into other instruments for kids. While the standard plastic, beige soprano recorder reigns supreme among young players, there are alternatives, such as Melissa and Doug’s Makin’ Music wooden recorder, Sassafras’ Stripe Recorder, or colorful recorders from 1stNote. Alfred Music Publishing offers songbooks featuring tunes from The Wizard of Oz, Looney Tunes, and others.

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30 Key Fancy Baby Grand, from Schoenhut

The Piano

FirstAct offers a Dora the Explorer electronic keyboard for kids to explore music and try out different sound effects. Kids that want a more classical experience can enjoy Schoenhut’s 30 Key Fancy Baby Grand toy piano. For the youngest pianists, Hasbro offers the Sesame Street Let’s Rock Cookie Monster keyboard, featuring one octave of wide, easy-to-press keys.

The Drums

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Learn To Play Electronic Keyboard, from Discovery Kids

Kids that are more rhythmically inclined will enjoy Discovery Kids’ Learn To Play Electronic Drumpad. The battery-operated drumpad features drum sticks and adjustable tempo. Kids can follow the light patterns to play any of eight different rhythms. Union’s Toy Drum set features a bass drum, crash cymbal, and snare drum for little drummers to rock and roll. For a more laid-back beat, Remo’s Kids Bongo lets kids bang it out in colorful style, and are pitched high and low.

What are your kids’ favorite instruments? Let us know in the comment section!

For more commentary from Christine, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Hasbro Studios Inks Home Entertainment Deal With U.K.’S Clear Vision

Hasbro Studios, the Los Angeles-based entertainment division of Hasbro Inc. has announced an extensive multi-territory deal with leading independent home entertainment label Clear Vision. The U.K.-based company has acquired HV distribution rights to the first and second seasons of the kids’ hit My Little Pony Friendship is Magic in the U.K., France, Spain, Italy, the Nordic countries, and the Middle East.

mlpProduced and distributed globally by Hasbro Studios, My Little Pony Friendship is Magic follows a core cast of six pony friends through funny, offbeat experiences, lessons in friendship and exciting, enchanted adventures.

Harold Chizick Launches ChizComm

Toy industry veteran Harold Chizick has launched ChizComm Ltd., a full-service marketing and communication agency dedicated to launching, marketing, and promoting products and entertainment for children. Chizick is the former vice president of marketing services for Spin Master, where he served for 14 years. The agency will provide strategic planning, product launches, communication strategy, and digital strategy, among other services. Based in Toronto, ChizComm has already signed with Tech 4 Kids to work on the launch of its Tech Recon brand. For more information, email Harold: harold@chizcomm.com.

Hasbro Invites Fans to Help Create New Bot

final_AUTOBOT[1]For the first time, the Hasbro, Inc. Transformers brand is inviting fans of all ages worldwide to help create a new Transformers character that will be forever added to the Transformers world. In anticipation of the brand’s 30th anniversary next year, the “Fan Built Bot” Poll kicks off today, and will run through May 5 on Transformers.com/vote. Hasbro invites fans to vote daily to shape this new Transformers character. The new character will be made into an action figure featured in the “Thrilling 30” line of toys to celebrate the anniversary.

Votes will determine everything from being an Autobot or Decepticon to its vehicle or other mode, color, and personality.  Also, to keep with the theme of the fans being the ones who really shape and create this new Transformers character, Hasbro will also give fans a say in the naming of the new character. More details on the naming will be announced soon.

The results of the poll will be announced by Hasbro at this year’s Comic-Con International in San Diego, as part of the official kick-off to Hasbro’s Transformers “Thrilling 30” anniversary celebration. Kids and fans will be able to purchase the “Fan Built Bot” character as a toy and will see the new character appear in official Transformers comic books.

For further information visit the official polling page at Transformers.com/vote as well as the Transformers Facebook page at Facebook.com/Transformers.