There was a time when consuming toys required going to where the toys are. That meant the neighborhood toy store, or the big chain retailer attached to the shopping mall. Even with the advent of Internet shopping, buying a new toy still required logging onto an online account, browsing for the item, and clicking a mouse to purchase it.
The first entry in The Toy Insider‘s newest Fun with Kids video series launched this week at Woman’s Day. The latest video can be found on the Woman’s Day site’s front page, and the series will run for the next five weeks leading up to the holidays, reaching the site’s 3.9 million unique monthly visitors (Note: The Toy Insider is published by Adventure Publishing Group, which also owns The Toy Book).
In “Toys in Motion,” Toy Insider Mom Laurie Schacht and Woman’s Day‘s Senior Editor Taryn Mohrman show off this season’s hottest toys that race, fly, and ride. Products shown in the video include: The Rockin’ Rider Patriot Rocking Horse, from Tek Nek Toys; the Air Storm Firetek Bow, from Zing; the Planes Fire and Rescue U-Command Dusty, from Thinkway Toys; the Hot Wheels Street Hawk, from Mattel; the Heli Beast, from Silverlit; the Sky Viper Camera Drone, from Skyrocket Toys; the Hot Wheels High Jump Frenzy, from Toy State; the Extreme Beast, from Maisto; the Y Flicker Lift, from Yvolution; and the PowerRider 360, from Razor.
The Toy Insider has announced its Hot 20 and Top Tech 12 holiday toy lists, giving gift-givers a sneak peek at the must-have traditional and high-tech toys this holiday season. From Doc McStuffins to Elmo, Lego Fusion to LeapTV, each list includes top picks for kids of all ages. Covering a variety of play patterns, including classic toys and high-tech options, the Toy Insider gives parents and gift-givers a head start on finding toys for the holidays.
The Hot 20 and the Top Tech 12 are the kick-off sections of the Toy Insider holiday gift guide, which will appear in the November issue of Woman’s Day magazine, as well as www.toyinsider.com. The guide is broken down by age group (0-2, 3-5, 6-8, and 9+) with in-depth descriptions and a unique skill key of developmental needs and interests for each toy.
The Toy Insider has released its spring edition online at ToyInsider.com. Featuring six categories of spring and summer toys, the Toy Insider assists gift givers in selecting the best toys for the outdoor and travel season.
“After playing with and testing hundreds of toys, we created a list that is jam-packed with play value and includes something for everyone,” says Laurie Schacht, Toy Insider Mom. She reminds parents and gift givers to look for toys that provide active play or engaging play that will last for hours, and that will help kids “shut down” their devices and enjoy the great outdoors.
The six categories offer products for boys and girls of all ages, and include outdoor toys, water toys, travel toys and games, physical/active toys, nature and educational toys, and entertainment toys.
Kids are always begging for pets, especially around the holidays. “Can I have a puppy?” “I want a pony!” I’m sure you’re hearing it all. But if you’re not ready to make that huge commitment to a pet and a messy house (and perhaps all of the dog-walking responsibilities), new technology that’s available is truly bringing animal toys to life.
The Hexbug line, from Innovation First, has used new tech to make robotic Hexbug critters that crawl on battery power. Two of the company’s newest lines expand upon this technology to make it even better. The Hexbug Nano V2 critters are gravity-defying bugs that can climb vertically through tubes. The Hexbug Nano V2 Black Hole play set, the Nano V2 bugs can climb vertically, horizontally, and around corners. Kids can unleash their creativity by customizing the design and layout of the three-story set. The play set also comes with special accessories including a spiral tube and a black funnel.
The Hexbugs Aquabot line features robotic fish that really swim in water. The micro-robotic creatures have Smart Fish technology that allows it to swim, dive, and change directions. You don’t have to worry about feeding it or cleaning its tank. Aqua bots are available in five translucent colors and designed for kids ages 3 and up. [Read more...]
This year, for the first time ever, the Toy Insider released a list of top tech toys for the holiday season in its gift guide called the Top Tech 12. This list promotes the belief that we have here about a “well-balanced toy box.” In a world that has new technology each day—and tons of digital, innovative toys for kids—it’s easy to get caught up in buying the newest, most glamorous toys out there without really knowing if it’s the right toy for your kid. The Toy Insider’s goal with this list is to help shoppers sift through all of the options out there for forward-thinking and impressive tech-based toys that incorporate the latest in digital play, creativity, and innovation.
Shameless self-promotion aside, tech toys are becoming harder and harder to sift through, so finding the perfect one for every kid can be difficult. Of course, many in the industry, wandering the shopping aisles, and generally existing around toys know about Skylanders Swap Force and Disney Infinity, two new innovative video game platforms that mix digital and physical play, but they aren’t the only toys out there with exciting new technology. All of the toys on our Top Tech 12 list are great, but I picked a few favorites that are not only great technology innovations, but they also give kids other options of physical play—so they aren’t glued to a screen all day.
Zoomer, from Spin Master, is a trainable robotic dog that is the perfect option for kids that want a pet and parents that want a clean house. Zoomer can be trained to respond to a bunch of different commands and tricks in three different languages (English, Spanish, and French). Zoomer learns kids’ voices and how to respond to these commands. He is adorably cute and lifelike. Left to his own devices, he’ll wander around the room, just like a real puppy. Zoomer’s LED lights blink and react making him seem more alive than your typical robots. [Read more...]
by Laurie Schacht, Toy Insider Mom
Last year was a pretty tough Halloween on the east coast. Just a few days before the holiday, Hurricane Sandy shut off our lights, devastated our coasts, and in my neck of the woods, pretty much canceled parties and trick-or-treating. So this year I hope to see all our favorite ghosts and goblins make a big comeback.
Who will you be this year? The Marvel superheroes will be strong sellers. Lets face it: what kid doesn’t want to save the world—and what adult doesn’t want a few hours to be “that hot” at a grown up party dressed up as Iron Man or Wonder Woman!
For little girls, if you haven’t purchased their Doc McStuffins or Sofia the First costumes yet, good luck finding them. I’ve yet to meet a 4-year-old girl that hadn’t loved one or both of these new favorite characters. Boys are loving Jake and his Never Land Pirates, Skylanders, Trash Pack Kids, and Slugterra.
But it’s not just in the costume. There are some great additions to the two hottest video games with Halloween themes this year that I need to share. Skylanders Giants released their special Halloween edition called Eye-Brawl. It’s sports a pumpkin head and a skeleton head at his feet. Disney Infinity will let kids build their own Halloween town in Toy Box mode, with the Pumpkin King throwing pumpkins at other characters, including the newly released Jack Skellington. [Read more...]
Check out Long Island Newsday’s slideshow of the Toy Insider’s Hot 20 list!
Looking back, I remember being terrified of Furby when I was younger. Whenever a Furby commercial came on, I either ran into another room or attacked the TV with pillows. To my dismay, neither of these methods saved me from the Furby Fever that everyone around me seemed to be succumbing to.
When these fuzzy little creatures were relaunched last year, I was cautious and, truth be told, still a bit frightened. That’s not the case for the new Furby Party Rocker, a smaller, less expensive Furby that I tested out for the spring edition of The Toy Insider. Used in conjunction with a free app, this little rocker performs for you, speaks in Furbish—which, according to a fellow editor hailing from Honolulu, oddly resembles Hawaiian—and is sure to delight you with her sassy behavior. While the Party Rocker is entertaining on its own, the app takes it to another level and appeals to today’s digi-obsessed kids.
I’m not hopping aboard the classic Furby Ferry just yet, but I am ready to get my party on with the new Furby Party Rocker.