MGA Appoints Anne Gates as President

MGA Entertainment (MGAE) has appointed Anne Gates as president. Gates joined MGAE in early 2014 and MGA says she has proven to be a strategic and creative leader for the company’s portfolio of family entertainment franchises. In her new role, Gates will oversee all of MGAE’s global businesses and operations.

“Having Anne Gates as president will allow me to innovate and work more closely with the MGAE team on a vision for an exciting future, while Anne handles the day-to-day operation of the business. Anne and I will work very closely together to take MGAE to new heights,” says Isaac Larian, CEO of MGA Entertainment. “Her incredible determination and proven performance in systematically growing businesses, paired with her exceptional management and entertainment experience, will help position the company for continued growth and leadership in the toy and entertainment world.” [Read more...]

Disney Infinity Debuts at Toys “R” Us Stores Nationwide

disney-infinity-figurinesToys “R” Us stores and Toysrus.com officially launched Disney Infinity on August 18. Disney Interactive’s new video game platform will be available on the Xbox 360 system, the PlayStation 3, Nintendo 3DS, Wii, Wii U, and iPad. The game integrates collectible figures featuring characters from The Walt Disney Company and Pixar Animation Studios with a video game experience that allows the characters to interact together—for the first time ever. In the U.S., the Infinite Crystal Series figures will only be available at Toys “R” Us. The figures are an assortment of collectible figures that have enhanced in-game abilities, as well as power discs that unlock special in-game powers, gadgets, vehicles, and more.

Each Disney Infinity character figure will come to life and play together in a virtual Toy Box. In this mode, players can build and customize their own virtual world using their favorite characters, vehicles, settings, and accessories. The game also includes a Play Set mode, a story-driven experience that allows players to solve puzzles, battle enemies, and explore locations from Disney properties.

Disney Infinity launched with an initial line of 18 collectible interactive figures and 21 Power Discs, including those found only at Toys “R” Us. Toys “R” Us will offer the largest assortment of Disney Infinity products available, which includes the Lighting McQueen Infinite Crystal Series figure, and Mike’s Car Power Disc (Monster’s Inc.).

Hasbro and The Walt Disney Co. Unveil Partnership Plans

Hasbro-logo-jpgHasbro, Inc. and The Walt Disney Co. are expanding their merchandising relationship for major Disney entertainment properties Marvel and Star Wars.

The Marvel amendment extends Hasbro’s global rights to Marvel characters for an additional two years running through 2020. Hasbro will continue to develop a wide range of toys and games for Marvel’s global Universe of more than 8,000 characters, including Spider-Man, The Avengers, and Iron Man.

Following the acquisition of Lucasfilm by Disney, the two companies sought to align the terms of both the Marvel and Lucasfilm agreements. The Marvel extension is in line with the term for Hasbro’s rights for the Star Wars franchise, which also runs through 2020. Both agreements cover entertainment, including all film and television properties, for the respective franchises during the period and include similar product categories.

Toys for Tots, Blue Angels Mission to Save Christmas for Children Affected by Sandy

The Blue Angels turned their C-130 aircraft, affectionately nicknamed “Fat Albert,” into a modern Santa’s Sleigh with a mission to help the Marine Toys for Tots Foundation save Christmas for many children still living with destruction from Superstorm Sandy. The Blue Angels arrived at Joint Base McGuire-Dix-Lakehurst with Santa on board after picking up an aircraft full of toys in Atlanta, Ga., and Washington D.C. Additional toys were trucked in to meet the plane. [Read more...]

Barneys New York, The Walt Disney Company Launch Electric Holiday

Barneys New York, the luxury specialty retailer, and The Walt Disney Company, the world’s leading entertainment company, launched Electric Holiday at the Barneys New York Madison Avenue flagship store. A multi-platform initiative infused with fashion and fantasy, Electric Holiday merges the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday project to create a celebration of festive modern electric lights, music, and fashion. [Read more...]

Barneys New York, Walt Disney Company Announce Holiday 2012 Campaign

Barneys New York and The Walt Disney Company are collaborating on the 2012 Holiday campaign at Barneys New York retail venues: Electric Holiday. A multi-platform initiative infused with fashion and fantasy, Electric Holiday will merge the creativity and magic of Disney with the wit of the Barneys New York annual holiday campaign to create a celebration of festive modern electric lights, music, and fashion.

Beginning in mid-November, the Barneys New York Madison Avenue windows will serve as the centerpiece of the Electric Holiday campaign in which an exclusive moving art short created by Disney artists, will be showcased. Disney has also created a modern, three-dimensional electric light show that will encompass the Madison Avenue store entrance and showcase the moving art housed within the windows. [Read more...]

Target, Disney, and Julie Andrews Announce National Princess Week

Target and The Walt Disney Company is partnering with Julie Andrews (actress, singer, and children’s author) for the inaugural launch of National Princess Week, beginning April 22 and running through April 28. National Princess Week will celebrate the sparkle and imagination of every princess—real, aspiring, or imagined.

The event coincides with the 10-year anniversary of The Princess Diaries, starring Andrews and Anne Hathaway. Target and Target.com will feature an array of Disney Princess merchandise, from apparel, toys, and books, to CDs, movies, personal care items, and stationery. The week will also highlight the newest release in the “The Very Fairy Princess” children’s book franchise, The Very Fairy Princess Here Comes the Flower Girl!, co-authored by Andrew’s daughter and writing partner, Emma Walton Hamilton, and published by Little, Brown Books for Young Readers.

[Read more...]

Saban Capital Group Acquires Power Rangers from The Walt Disney Company

Saban Capital Group, Inc. has acquired the Power Rangers property from The Walt Disney Company, marking the franchise as the first property to be managed by newly established Saban Brands. Saban Brands was recently formed as a subsidiary of Saban Capital Group to manage and license entertainment properties and consumer brands throughout the world.

The acquisition represents the return of the global franchise to its original developer, Haim Saban, who introduced the first Power Rangers series in 1993. The deal includes worldwide rights to the brand, as well as the more than 700 episodes produced over 17 years.

[Read more...]