China Toy Fair


Wham-O Partners with The Wish Factory to Create New Merchandise Lines

Wham-O and The Wish Factory Inc. have entered into a strategic sales and marketing agreement. Under the terms of the agreement, The Wish Factory will manage marketing and sales worldwide for Wham-O classic brands Super Ball, Hula Hoop, Track Ball, Hacky Sack, Aqua Sports, Arctic Force, and Continuous Air Water Slides.

In addition to re-launching many of the Wham-O iconic brands, Wham-O and The Wish Factory will present an expanded line next fall. The new product lines will include Wham-O Extreme Sports, which will be introduced to retail trade in January, and Wham-O Swim.

Wham-O manufactures classic brands such as Frisbee discs, Hacky Sack, Slip ’N Slide water slides, and Hula Hoop toy hoops as well as outdoor brands like Morey, Boogie body boards, Snow Boogie sleds, and BZ Pro Boards.

The Wish Factory Signs Deal with One Direction

The Wish Factory, Inc., has been named a licensee for boy band One Direction, through a strategic licensing agreement with Global Merchandising Services.

The Wish Factory will manufacture a broad offering of One Direction licensed novelties and accessories with initial rollout in September, all within an affordable price range. The licensing deal includes fashionable wristbands, 3D clip-ons, key chains, dog tags, and dioramas. The Wish Factory will also produce a collection of One Direction licensed products for its Pop Grrl brand, featuring trendy fashion accessories.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Cody Simpson Debuts New Dolls at Toys “R” Us

Teen pop singer Cody Simpson and The Wish Factory, Inc. unveiled two Cody Simpson dolls at Toys “R” Us Times Square today. I attended to learn more about the dolls and meet Cody Simpson.

The collection consists of two dolls, both 11.5 inches, featuring the Australian singer’s side-swept surfer-styled hair and clothes Simpson wears. One doll is dressed in a Gold Coast T-shirt and khakis, and the other doll wears a denim jacket and black pants. Both dolls include a pair of shoes, sunglasses, a microphone, a guitar pick, and lanyard. The guitar pick included varies from box to box, some with angel wings and the word “Angel,” and others with an emoticon smiley face and the numbers “143” to mean “I love you.”

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The Wish Factory Named Toy Licensee for Singer Cody Simpson

The Wish Factory has been named toy licensee for the Cody Simpson brand through a strategic licensing agreement with Atlantic Records. Cody Simpson is an Australian-born singer and songwriter who recently released his EP Coast to Coast, featuring singles “On My Mind” and “Not Just You.” Simpson ranked No. 13 on Billboard’s 21 Under 21: Music’s Hottest Minors for 2011.

The Wish Factory’s deal covers dolls, figures, play sets, key chains, plush koalas, concert kits, play-dance mats, and guitars. The initial line of fashion dolls will be available exclusively at Toys “R” Us stores and online at Toysrus.com this holiday season. The line will expand to other mass-market retailers in the spring and next fall.

For more information on Cody Simpson licensing opportunities, contact Sara Nemerov of Warner Music Group at sara.nemerov@wmg.com.

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