The Wish Factory Signs Deal with One Direction

August 13, 2012 By

The Wish Factory, Inc., has been named a licensee for boy band One Direction, through a strategic licensing agreement with Global Merchandising Services.

The Wish Factory will manufacture a broad offering of One Direction licensed novelties and accessories with initial rollout in September, all within an affordable price range. The licensing deal includes fashionable wristbands, 3D clip-ons, key chains, dog tags, and dioramas. The Wish Factory will also produce a collection of One Direction licensed products for its Pop Grrl brand, featuring trendy fashion accessories.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: Licenses, New Products Tagged With: , ,

Cody Simpson Debuts New Dolls at Toys “R” Us

December 9, 2011 By

Teen pop singer Cody Simpson and The Wish Factory, Inc. unveiled two Cody Simpson dolls at Toys “R” Us Times Square today. I attended to learn more about the dolls and meet Cody Simpson.

The collection consists of two dolls, both 11.5 inches, featuring the Australian singer’s side-swept surfer-styled hair and clothes Simpson wears. One doll is dressed in a Gold Coast T-shirt and khakis, and the other doll wears a denim jacket and black pants. Both dolls include a pair of shoes, sunglasses, a microphone, a guitar pick, and lanyard. The guitar pick included varies from box to box, some with angel wings and the word “Angel,” and others with an emoticon smiley face and the numbers “143” to mean “I love you.”

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Filed Under: 6-8, 9 and up, New Products, People Tagged With: , ,

The Wish Factory Named Toy Licensee for Singer Cody Simpson

November 8, 2011 By

The Wish Factory has been named toy licensee for the Cody Simpson brand through a strategic licensing agreement with Atlantic Records. Cody Simpson is an Australian-born singer and songwriter who recently released his EP Coast to Coast, featuring singles “On My Mind” and “Not Just You.” Simpson ranked No. 13 on Billboard’s 21 Under 21: Music’s Hottest Minors for 2011.

The Wish Factory’s deal covers dolls, figures, play sets, key chains, plush koalas, concert kits, play-dance mats, and guitars. The initial line of fashion dolls will be available exclusively at Toys “R” Us stores and online at Toysrus.com this holiday season. The line will expand to other mass-market retailers in the spring and next fall.

For more information on Cody Simpson licensing opportunities, contact Sara Nemerov of Warner Music Group at sara.nemerov@wmg.com.

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Filed Under: Holiday Season, Licenses, New Products, News, video Tagged With: , , , , , , , ,