China Toy Fair


Chorion Names New Partners for The World of Beatrix Potter

Chorion, through its Copyrights subsidiary, is expanding its licensees, retail programs, and product lines for The World of Beatrix Potter across the U.S., UK, Australia, and Asia. The property now has a roster of more than 350 licensees and retail programs around the world.

Pottery Barn Kids in the U.S. will expand its Peter Rabbit range in 2011. Australia will see a cross-category launch in Toys “R” Us stores, featuring Peter Rabbit infant apparel, bedding, toys, feeding, and hard goods such as strollers and high chairs beginning in August.

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The World of Beatrix Potter to Come to Animated TV

Benjamin_Bunny_artwork

Frederick Warne & Co., Ltd, owner of the Beatrix Potter property, and Chorion are creating a new animation based on Beatrix Potter’s famous characters, including Peter Rabbit, Jemima Puddle-duck, Benjamin Bunny, and Mr. Jeremy Fisher. The animated TV series will be distributed internationally.

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