A big red dog will be teaching science tricks to youngsters next year. Through a new licensing agreement, The Young Scientists Club has enlisted a beloved literary character, Clifford The Big Red Dog, to guide kids to discover bubbles, rainbows, and experiments by the kitchen sink in three new kits. [Read more...]
The Magic School Bus is celebrating its 25th anniversary with new products, a live tour, and promotions. The Scholastic brand will kick off the celebration next month with the release of The Magic School Bus: Oceans game for Nintendo DS and The Magic School Bus: Dinosaurs app for Apple’s iPad. Both releases are based on the Scholastic books written by Joanna Cole and illustrated by Bruce Degen.
Joining the celebration, Identity Games will release its new GameChanger (an electronic board that works with the iPad) featuring The Magic School Bus game skins. The Young Scientists Club will launch “The Magic School Bus Science Club,” and release five new Magic School Bus activity kits this year. Scholastic Audio has three new Magic School Bus audio books scheduled for release next year.
Additionally, Maximum Entertainment Productions and The Brad Simon Organization will tour the new “The Magic School Bus – Live! The Climate Challenge” live show throughout the U.S., hitting 60 cities. An anniversary field trip event and a book signing in New York City, as well as an online game, are also planned.
Kid Stuff PR hosted a Media Party at Toy Fair New York to showcase products from companies such as Mandy and Pandy, Marshmallow Fun, Prime Time Toys, Kids Preferred, and more. Learn more: