A long weekend ago, in a toy store far, far more crowded than I had anticipated (Toys “R” Us Times Square, though I really should have known better at that point), I checked out Destination: Star Wars—The Exhibition, which showed off Star Wars toys past and present. It closed this past Monday, but photos of all the exhibits can still be found online. Besides the opportunity to see vintage Star Wars toys, it was worth visiting because located over in its own themed corner of the store were all the new toys launched in anticipation of the upcoming, Star Wars: The Force Awakens.
The first entry in The Toy Insider‘s newest Fun with Kids video series launched this week at Woman’s Day. The latest video can be found on the Woman’s Day site’s front page, and the series will run for the next five weeks leading up to the holidays, reaching the site’s 3.9 million unique monthly visitors (Note: The Toy Insider is published by Adventure Publishing Group, which also owns The Toy Book).
In “Toys in Motion,” Toy Insider Mom Laurie Schacht and Woman’s Day‘s Senior Editor Taryn Mohrman show off this season’s hottest toys that race, fly, and ride. Products shown in the video include: The Rockin’ Rider Patriot Rocking Horse, from Tek Nek Toys; the Air Storm Firetek Bow, from Zing; the Planes Fire and Rescue U-Command Dusty, from Thinkway Toys; the Hot Wheels Street Hawk, from Mattel; the Heli Beast, from Silverlit; the Sky Viper Camera Drone, from Skyrocket Toys; the Hot Wheels High Jump Frenzy, from Toy State; the Extreme Beast, from Maisto; the Y Flicker Lift, from Yvolution; and the PowerRider 360, from Razor.
Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.
Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]
On February 15, the eve of American International Toy Fair, hundreds of toy executives and industry guests gathered at the Grand Hyatt Hotel in New York City for the 14th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Rainbow Loom, from Choon’s Design LLC, won Toy of the Year as well as prizes in three additional categories, while GoldieBlox and the Spinning Machine, from GoldieBlox Inc., took home the People’s Choice award by pulling in the most online votes from consumers.
The event also featured five inductions into the Toy Industry Hall of Fame: Jill Barad, former chairman and CEO, Mattel; Horst Brandstätter, president and owner, Playmobil/geobra Brandstätter GmbH & Co. KG; Jack Friedman, former chairman, CEO, and co-founder, Jakks Pacific; and Arthur “Spud” Melin and Richard Knerr, co-founders of Wham-O Toy. [Read more...]
1996. It was the year of the New York Yankees, the Chicago Bulls, the Dallas Cowboys. It was the year of Jerry Maguire and the Macarena. It was the year of Bill Clinton’s reelection. But most importantly, 1996 marked the best Christmas ever, with toy companies cranking out some of kids’ favorite toys of all time.
Who could forget the Cabbage Patch Snacktime Kids dolls, from Mattel? Those pudgy-faced, yarn-haired little cuties each had a motorized mouth, and kids could feed their doll a french fry, a pretzel stick, a banana, and other yummy snacks. This was one of the toys my mom admits to pushing other moms out of the way for at Toys “R” Us on Black Friday morning. The food, which the dolls realistically chewed when kids inserted it into their mouths, fell into a backpack on the doll’s back, so kids could feed them over and over again. Of course, this beacon of glory was shortly recalled after the holiday season, as kids were getting their hair, skin, and fingers stuck in the doll’s mouth (as you can imagine, this resulted in many unhappy parents and kids with bald spots). While I made sure my hair was secured tightly in a ponytail while playing, my Snacktime Kid remained one of my favorite toys through ’97.
Coinciding with the release of Disney’s Planes in theaters, My Baby Excels and Thinkway Toys have launched an interactive range of high-quality toys and plush of the movie characters including Dusty, Ripslinger, and El Chupacabra. All toys are suitable for kids ages 4 and up.
U-Command Super Charged Dusty: This deluxe infrared remote-controlled Dusty has interactive features including Dusty’s original film voice and phrases, sound effects, and moving eyes and mouth. Kids can control Dusty with joysticks or by pressing the wireless remote to make him talk, move, and turn in more than 1,000 action combinations.
Dusty Bubbles Plane: Thanks to the bubble attachment on his wings, bubbles come out when Dusty is launched into the air. The package includes bubble solution and dipping trays.
Rubber Band Sky Gliders: A combination slingshot sky glider and rubber band launcher. Kids can race their favorite plane among Dusty, Bravo, and Ripslinger, each made from light, soft, harmless materials.
Plush Toys: Kids can cuddle up to their favorite Planes character with 10-inch plush figures of Dusty and Skipper.
The interactive Disney’s Planes toy range is available across leading stores and e-commerce websites.
My Baby Excels (MBE), along with Thinkway Toys, released a new line of toys in India, based on the characters of Despicable Me 2. The toy range includes interactive figures like Gru, Agnes, and the yellow minions Stuart and Dave. All the toys are suitable for kids ages 4 and up, and are available at leading retail stores like Hamley’s, Landmark, Shopper Stop, Lifestyle among others as well as on the leading E-commerce websites like Flipkart.com
Despicable Me 2 explores all kinds of love: Father-daughter love, admiration for a co-worker, new love, puppy love, motherly love, male camaraderie, and, of course, Minion love. A fun flick for the whole family, the sequel to the 2010 hit is a heart-warming 98 minutes full of life lessons, slapstick, and downright adorableness.
Former super-villian Gru (Steve Carell) has given up the good (bad) life for his three little girls, Margo (Miranda Cosgrove), Edith (Dana Gaier), and Agnes (Elsie Fisher). Moving on from his evil days, he decides to explore the wonders of jam and jelly making and small business. However, his evil roots catch up to him soon enough and he is enlisted by the Anti Villian League (AVL). Together with his AVL partner, Lucy (Kristen Wiig), Gru goes undercover to apprehend a dangerous transmutation formula, which the AVL fears has fallen into the wrong hands. With a few likely suspects easily identified, Gru and Lucy embark on their mission to save the world.
Growing from the first film, Gru is now faced with all of the joys of fatherhood, including dressing up like a Fairy Princess, aiding in performance rehearsals, and steering love-sick boys away from his daughter’s direction. Though, he may appear to have become a bit love-sick himself. No longer orphans, the girls have clearly acclimated to their life with Gru as their dad, but they are eager for Gru to find love, and simultaneously, a mother figure. [Read more...]
With the release of The Smurfs 2, Despicable Me 2, and Monsters University this summer, the movie theater will be a great destination for rainy days – and those days that are just too hot. With summer blockbusters come, of course, summer toys based on these movies to bring the movie worlds to life for fans. When it comes down to it, some of the best toys from these franchises are the simplest: plush toys. Plush toys allow kids to bring home new friends in cuddly, soft versions of their favorite characters. Bring the movie characters to life with these great plush products from your favorite summer movie:
Jakks Pacific will introduce a line of 11-inch plush based on the characters from The Smurfs 2. With 12 characters to collect, kids can bring home their favorite friends from Smurfette to Grouchy to Papa Smurf. These Smurf plush toys aren’t just for fans of the new movie, but also for Smurf fans of all ages. [Read more...]