China Toy Fair


Disney’s Planes: Fire & Rescue Line Is Ready to Soar

Planes_fire_rescue_posterWith the hype of summer blockbuster Disney’s Planes: Fire & RescueDisney Consumer Products has released a line of products to celebrate.

The sequel has inspired a vast line of toys, including remote control and interactive toys, accessories, and books. The new products include an infrared deluxe R/C helicopter, the U-Command Fire & Rescue Blade Ranger by Thinkway, which propels itself with help from a wireless remote joystick. The sounds and effects of the new line allow kids to imagine, play, and recreate iconic film moments.

Other licensees for the new line include Mattel, Mobo Cruiser, Huffy, and more. These toys are available in stores as well as online at the Disney Store.

Disney’s Planes: Fire & Rescue is set to hit theaters on July 18.

Toy Story 3 Invades Toy Fair NY

Another hot property at Toy Fair New York was Toy Story 3. According to Disney-Pixar, Toy Story is the largest toy licensing property of 2010. More than 250 new toys based on Toy Story, from companies such as Thinkway Toys, LEGO, Hasbro, and JAKKS Pacific, will release this summer and into Holiday 2010.

The new Toy Story 3 toy line includes action figures, dolls, roleplay, games, playsets, construction sets, vehicles, talking plush, and robots, many of which will feature new characters such as Lots-O’-Huggin’ Bear.

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