Warner Bros. Consumer Products, DC Entertainment, and Warner Bros. Animation have created a wave of new content inspired by toy lines from Mattel and Fisher-Price. Batman Unlimited, based on Mattel’s new toy line, will launch later this year with new made-for-video movies and shorts that will extend the play experience for kids. DC Superfriends, inspired by the Fisher-Price Imaginext toy line, will offer content as a series of shorts. Both lines will debut in the spring. [Read more...]
The sequel has inspired a vast line of toys, including remote control and interactive toys, accessories, and books. The new products include an infrared deluxe R/C helicopter, the U-Command Fire & Rescue Blade Ranger by Thinkway, which propels itself with help from a wireless remote joystick. The sounds and effects of the new line allow kids to imagine, play, and recreate iconic film moments.
Disney’s Planes: Fire & Rescue is set to hit theaters on July 18.