Mattel: We engage with consumers across all brand and corporate social media platforms, including Facebook, Twitter, Instagram, and YouTube, as well as retailer sites, like Wal-Mart and Kohl’s. At Mattel, we have a fully functioning reporting and engineering team dedicated to understanding what the consumer is saying and turning that data into actionable improvements for both our manufacturing and design process.
Thomas & Friends will embark on new adventures that will arrive on YouTube throughout this year. The global preschool content development division for Mattel Inc., HIT Entertainment, will develop 52 three-minute original digital videos for Thomas & Friends. The new short-form videos feature Thomas the Tank Engine having adventures off the Island of Sodor in fascinating destinations like London, Paris, and New York City, and coming to life in children’s playrooms. [Read more...]
Mattel Inc. has made key changes to its executive leadership team, effective immediately. Richard Dickson and Tim Kilpin will assume expanded responsibilities as president, chief brands officer, and president, chief commercial officer, respectively. Both will report to Mattel Chairman and CEO, Bryan G. Stockton. [Read more...]
Fisher-Price Inc. has appointed Vinnie D’Alleva as senior vice president (SVP) at Fisher-Price Friends. D’Alleva will be responsible for the Thomas & Friends brand, as well as other HIT Entertainment properties such as Bob the Builder. He has more than 25 years of marketing experience, a majority of it spent in the toy and juvenile product space.
In addition, Steve LaBella, who currently seves as senior vice president of Fisher-Price Preschool, will also assume the additional role of being responsible for product development for licensed properties, including Dora and Friends: Into the City! and Jake and the Neverland Pirates.
Mattel is bringing a new shopping experience to Thomas & Friends fans nationwide, through a cross-company collaboration that began this month. Anchored by the Thomas & Friends Wooden Railway product line, the new experience includes the first ever Thomas & Friends Wooden Railway direct-to-consumer catalogue, e-commerce website, and partnerships with 20 independent specialty retail stores, which will serve as official Thomas & Friends Specialty Stations in the U.S.
Thomas & Friends will also introduce a limited-release wooden engine, Logan, a Shunter that works at the coal plant, and is only available in the U.S. through the new catalogue, e-commerce website, and official specialty stations. Logan will also be the first of a series of limited-release engines to be introduced by the new program annually.
The e-commerce website, thomaswoodenrailway.com, launches in August, and the Logan wooden engine will be available through December 31 of next year.
In addition, moving forward, Toys “R” Us will become the exclusive national chain retailer of Thomas & Friends Wooden Railway.
A full-scale Thomas & Friends attraction is set to debut in South Carver, MA next summer. This marks the largest permanent Thomas & Friends attraction in North America.
This family amusement park – which is currently in development with HIT Entertainment, a division of Fisher-Price – will be conveniently located within Edaville USA, near the greater Boston and Providence areas.
Thomas Land will cover 11.5 acres and feature 14 rides based on the Thomas & Friends Island of Sodor. The rides will feature iconic characters Thomas, Diesel, Toby, Cranky the Crane, and Harold the Helicopter.
The world’s most popular blue engine is rolling out on a 10-year North American traveling exhibit tour, which emphasizes the importance of science, technology, engineering, and mathematics (STEM) learning. Thomas & Friends: Explore the Rails is an interactive exhibit created by Minnesota Children’s Museum that is inspired by the children’s series on PBS Kids. The tour will be in St. Paul beginning on June 14 for three months.
The STEM-focused exhibit was designed to engage children and families in foundation skills that encourage thinking mathematically, making comparisons, experimenting to solve problems, thinking creatively, and reflecting on actions and results. Visitors to the 1,500 square foot exhibit will enter iconic Thomas & Friends locations. Children will help Thomas and his friends solve challenges to test their abilities.
Mattel Inc. has created a new, unified marketing and creative division to span the company’s global portfolio of consumer brands. To lead this new global brand team, the company has tapped Richard Dickson to be its chief brands officer, with responsibility for growing and strengthening the company’s portfolio of beloved brands, including Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends.
Dickson will oversee all aspects of marketing strategy, creative execution, product development, and content creation across Mattel’s legacy and new brands, and will be responsible for driving innovation throughout the portfolio. He will report directly to Mattel CEO Bryan Stockton and will serve as a member of the company’s executive leadership team. [Read more...]
Neat-Oh! Entertainment International LLC has signed an agreement with Fisher-Price Inc. to develop Thomas & Friends Wooden Railway storage products for Neat-Oh!’s ZipBin line. Characters from the Thomas and Friends show will join the ZipBin family—a new play, stow, and go line of products. ZipBin products transform from storage container to themed play-mat in a few zips, and are designed to be stackable and portable. When zipped up, the bin is decorated to look like Thomas, but when the bin is unzipped, a play mat is revealed. Children can use their Wooden Railway engines and accessories to play on the mat, which features scenes, destinations, and friends from the TV show.
Thomas & Friends ZipBin products by Fisher-Price are expected to arrive in stores next year.