Macy’s BalloonFest Shows Off Giant Inflated Versions of Popular Toys

BalloonLineupOn Saturday, kids product luminaries such as Eruptor from Activision’s Skylanders, Mattel’s Thomas the Tank Engine, the Red Mighty Morphin Power Ranger, and Pokemon International’s Pikachu crossed paths—though not literally—at Macy’s BalloonFest in Queens, N.Y. The event, which took place at Citi Field, featured a test flight of the newest giant character balloons that will premiere at the 88th Annual Macy’s Thanksgiving Day Parade.

A total of six new character balloons took flight for the first time, directed by Macy’s flight management team and handled by hundreds of volunteers. The newest balloons include Thomas the Tank Engine, the largest and heaviest balloon ever to be featured in the parade; the Weinstein Company’s Paddington, which at 77.5 feet is the longest balloon to date; and Eruptor, which features a paint job requiring more than 40 gallons of fluorescent paint and five barrels of glitter.

All Aboard for Thomas Land in North America

Thomas Pop-Up CardA full-scale Thomas & Friends attraction is set to debut in South Carver, MA next summer. This marks the largest permanent Thomas & Friends attraction in North America.

This family amusement park – which is currently in development with HIT Entertainment, a division of Fisher-Price – will be conveniently located within Edaville USA, near the greater Boston and Providence areas.

Thomas Land will cover 11.5 acres and feature 14 rides based on the Thomas & Friends Island of Sodor. The rides will feature iconic characters Thomas, Diesel, Toby, Cranky the Crane, and Harold the Helicopter.

Reports: Mattel Finalizing Deal to Buy Hit Entertainment

According to multiple news outlets, including the Financial Times, Mattel is in talks with Apax Partners to buy Hit Entertainment for £500 million. Two anonymous sources told the Financial Times that Mattel is in the final stages of negotiations to purchase the company that Apax bought in 2005 for £489 million. The sale of Hit will not include the group’s stake in children’s channel Sprout, but will include Bob the Builder, Thomas the Tank Engine, Angelina Ballerina, Fireman Sam, and Pingu.

Shane Acker to Lead Thomas the Tank Engine Film Adaptation

Thomas the Tank Engine will star in a live-action fantasy film adaptation of the popular children’s television series. Academy Award-nominated director Shane Acker (9), has signed on to lead a creative team consisting of Academy Award-winning Weta Workshop (Avatar, The Lord of the Rings trilogy) and Mattel’s entertainment properties design team. The goal of the new film is to make the Thomas characters and storyline more appealing to the entire family.

Hit Entertainment, which owns the Thomas franchise, has also named Chris Viscardi and Will McRobb (Alvin and the Chipmunks) and Josh Klausner (Shrek the Third, Date Night) as the writers for the film. Julia Pistor (Charlotte’s Web, Lemony Snicket’s Series of Unfortunate Events) will serve as the producer.