New C-Preme Helmet Line Features World’s Greatest Super Heroes

Marvel LogoMarvel Entertainment LLC and C-Preme Ltd. partnered for an innovative helmet line that combines 3-D designs with Marvel Super Heroes. Each helmet will represent one character’s core iconography, which means kids can have a replica of Thor’s winged helmet or one with Captain America’s indestructible shield embossed on it. All designs are made using stylized imagery, making protective gear look and feel cool.

The Avengers and Spider-Man will also take new protective form in February, leading to the release of Marvel’s Captain America: The Winter Soldier in April and Columbia Pictures’ The Amazing Spider-Man 2 in May.

Vans and Marvel Launch Super Hero Collection Exclusively at Journeys

Vans and Marvel Entertainment LLC have announced a footwear collection featuring the most iconic Super Heroes of all time coming exclusively to Journeys retail locations throughout the U.S. this month. The collection will launch with Iron Man and Spider-Man, each individually depicted on Vans Classic silhouettes for adults, kids, and toddlers, with a second delivery in March featuring The Avengers[Read more...]

New Licensed Marvel Costume Set to Launch This Summer

Round 2 and Captain Action Enterprises announce the launch of a licensed Marvel costume set for Dr. Evil, marking the first time this 1960s character will be able to transform into a Marvel villain. The first look, a 1:6 scale Loki costume set, will launch in August.

The costume sets come in two versions. The Toys “R” Us-exclusive Loki costume set includes the Loki costume, complete with a mask, boots, a staff, a helmet, a belt, newspaper, and gloves. The deluxe set adds bonus accessories, including gloved hands, Uru Chains, a goblet, and a Hawkeye tunic and harness.

In addition to the Loki attire, Round 2 and Captain Action Enterprises will release a Thor uniform and accessory set to pair with the Captain Action figures that launched earlier this year. Thor and Loki, Thor’s adoptive brother and the God of Mischief, battled multiple times throughout Marvel’s Journey into Mystery series. They will battle on-screen this summer in Marvel’s The Avengers.

The Dr. Evil figure and both costume sets will be available at Toys “R” Us, hobby stores, and at www.autoworldstore.com.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

The Results Are In For What’s Hot With Kids Today

Justin Bieber topped the list when The NPD Group, as part of its Kids Industry Data Service (KIDS), asked “what would the kids you know say is the hottest new thing these days?” in May. Mentions included celebrities, movies, television shows, toys, games, hobby, sports, web sites, brands, and retail stores. NPD compiled 2,095 mentions for kids ages 0-14. The results were:

  1. Justin Bieber (10 percent)
  2. Nintendo Wii (2 percent)
  3. Dora The Explorer (2 percent)
  4. Xbox 360 (2 percent)
  5. Cars: The Movie/ Cars 2 (2 percent)
  6. iPad (2 percent)
  7. SpongeBob SquarePants (2 percent)
  8. Disney (2 percent)
  9. Video games (2 percent)
  10. Thor (1 percent)

Bieber also topped the list in the same survey conducted in February, with 14 percent. The NPD Group’s Kids Industry Data Service (KIDS) provides monthly insight into purchases made on behalf of kids ages 0-14, across product categories, with an emphasis on licenses and brands. Each month, the service asks an open-ended, unaided question designed to provide insight into what is hot with kids today.

Captain Action to Make a Comeback This Fall

Round 2 has announced that for the first time in more than 40 years, Captain Action will once again be associated with Marvel Comics characters. This fall, 1/6-scaled Captain Action costume sets of Spider-Man and Captain America will debut at Toys “R” Us and other specialty retailers. Next year, additional Marvel character costumes sets will be released, including Iron Man and Thor.

Captain Action debuted in the mid-1960s. The action figure is equipped with costumes that allows it be disguised as a number of different super heroes and comic book characters.

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Fall Toy Preview: Maisto-Marvel Toy Airplanes

Marvel Super Hero Squad Caricature Aircrafts are new from Maisto International, Inc. Each of the six characters has its own plane and, with wingspans of approximately four inches, they’re just the right size for little hands. Kids can choose from Captain America, Dr. Doom, Iron Man, Silver Surfer, Spider-Man, and Thor. The products feature a sturdy die-cast metal and plastic construction.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!