Sweet Suite 2016

TIA Celebrates Centennial Anniversary

TIA100yearsThe Toy Industry Association (TIA) is celebrating 100 years of serving the North American toy industry. The TIA kicked off the anniversary celebration on Sept. 17 last year with a ribbon-cutting ceremony at the new Toy Halls of Fame Exhibit at The Strong National Museum of Play in Rochester, New York. In addition, the TIA has taken a look back at its past 100 years, highlighting key toy industry moments from 1916-2016 in a timeline that will continue to be displayed during TIA events throughout its anniversary year.  [Read more...]

TIA Leads Advocacy Day for TSCA Reform Legislation

Toy Industry Association (TIA) representatives and several TIA members met with members of federal congressional offices and the Environmental Protection Agency to discuss the passage of Toxic Substances Control Act (TSCA) reform legislation.

TIA led the TSCA Advocacy Day to encourage key policymakers to collaborate, finalize legislation, and propose a joint bill to President Obama, which he can sign into a federal law before he leaves office next year.

State chemical regulatory programs have resulted in complex and costly compliance procedures that often do not increase the safety of children’s products. Both bills include preemption language that would prevent states from banning chemicals in the future.

TIA Offers Webinars for Toy Fair Exhibitors, Buyers to Make Most of ShopToyFair365

Screen Shot 2015-12-29 at 2.52.46 PMThe Toy Industry Association (TIA) has announced two on-demand webinars to help North American International Toy Fair buyers and exhibitors make the most of ShopToyFair365.com, Toy Fair’s e-commerce platform. The two instructional videos are designed to assist exhibitors and buyers with creating their ShopToyFair365.com accounts and online profiles, as well as to provide exhibitors with information on how to use the platform’s many functions.   [Read more...]

A Year in Review from TIA President Steve Pasierb

StevePasierbHeadshotHello and Happy almost New Year from TIA!

2015 was an upbeat year for the toy industry. Toy sales will be up both in the U.S. and in several countries around the world, making this our industry’s most successful year in a decade. It was also an exciting time for the Toy Industry Association. We championed the benefits of toys and play through our new Genius of Play consumer campaign, advocated tirelessly for our industry’s best interests, pushed back hard against NGOs during “toy hunting” season, and unveiled new market research and resources – to name just a few of the initiatives designed to deliver on TIA’s promise to our 818 members.  I’ve been on an airplane almost every week of the past eight months, traveling both domestically and abroad, which has also given me the opportunity to meet about 100 of our diverse member companies. I’m ready for a Holiday break! [Read more...]

FAA Publishes Interim Rule on Drone User Registration

The Federal Aviation Administration (FAA) has published an interim rule regarding new online user registration system for recreational drones and unmanned aircraft systems (UAS), according to the Toy Industry Association (TIA). The FAA will seek public comments before issuing a final rule.  [Read more...]

Play Fair Offers Attendees Exclusive Fan Experiences

PlayFairPlay Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.

Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more.  [Read more...]

National Survey Shows 27 Percent of Parents Say Age Recommendations Are A Major Factor

A national survey conducted by Harris Poll on behalf of the Toy Industry Association (TIA) of U.S. parents of children 18 or younger has revealed only 27 percent of parents “strongly agree” that the recommended age on the toy’s packaging is a major factor in their selection. According to the TIA, these age recommendations are based on developmental maturity and heeding them is necessary to keep play both fun and safe. [Read more...]

Record Number of TOTY 2016 Submissions Received

TIA LogoThe Toy Industry Association (TIA) has received 711 submissions from more than 200 companies for the 16th Annual Toy of the Year (TOTY) Awards more than any previous year. Toy, game, and property nominations were submitted across 12 categories during the nomination period, which ran from August through October 2.   [Read more...]

TIA Names Bob Iger 2016 Hall of Fame Inductee

igerThe Toy Industry Association (TIA) is inducting Robert A. Iger, chairman and CEO of The Walt Disney Company, into the Toy Industry Hall of Fame. The induction ceremony will be held on February 12 in conjunction with the annual Toy of the Year Awards celebration at the American Museum of Natural History in New York City.

TIA Members have selected Iger in recognition of his contributions to the industry and the impact his work has had on the lives of children worldwide. Iger joins the roster of 70 toy industry luminaries who have been inducted into the Hall since it was established in 1984, including Jim Henson and George Lucas.

Toy Industry Foundation Announces #MyToyMemory Holiday Campaign

mytoymemoryThe Toy Industry Foundation will launch a fundraising campaign that will put new, donated toys into the hands of children in need this holiday season. Dubbed #MyToyMemory, the campaign leverages social media and consumer nostalgia to raise money in support of TIF programs that provide toys to children who need #MyToyMemory inspires toy lovers of all ages to share their favorite toy memories on Facebook, Instagram, and Twitter, and to visit CrowdRise.com to make a financial donation that will help TIF bring new toys to kids in need during the holidays.

Throughout the campaign, Mattel will match every dollar donated (up to $25,000), and other toy manufacturers and entertainment companies will be encouraged to match donations from consumers whose #MyToyMemory is associated with their brand.