Sweet Suite 2016

TIA Announces New Dates for Fall Toy Preview 2017

The date for next year’s Fall Toy Preview is slated to take place from Monday Oct. 2 to Thursday, Oct. 5 at the Dallas Market Center in Dallas, according to the Toy Industry Association (TIA). The dates were carefully selected with the needs of TIA members in mind, says Jay Foreman, president of The Bridge Direct and chair of TIA’s Trade Show Committee. [Read more...]

WIT Announces Empowerment Day Speakers and Industry Experts

Screen Shot 2016-08-08 at 3.09.00 PMWomen in Toys, Licensing, and Entertainment (WIT) announced the speakers and experts who will be participating in its annual WIT Empowerment Day event, to be held on Sept. 26, the day before Fall Toy Preview in Dallas officially begins. Held in collaboration with Walmart and the Toy Industry Association (TIA), the day includes informational sessions and panels to help WIT members with their businesses.

This year, WIT has gathered industry experts, buyers, speakers, and panelists from the toy industry to help woman-owned start ups, entrepreneurs, and small business owners grow their businesses. [Read more...]

Summer Toy Trends

New toys and games hitting shelves will inspire summertime play whether kids are at home, on vacation, or at the playground. The Toy Industry Association (TIA) spoke with industry experts to gain insight into what’s trending in outdoor play, what indoor playthings encourage creative skill-building and learning, and the top franchises and licenses expected to impact toy sales this summer.

Outdoor Play & New Destinations

As excitement builds for the “lazy days” of summer, toys sales show that families are anything but lazy. The NPD Group reported that the Outdoor & Sports Toys category saw a 9 percent increase in sales last year to $3.59 billion.

“The traditional outdoor play patterns—especially those related to exercise, like bicycling, running, and jumping—may not change much,” says Adrienne Appell, TIA toy trend specialist, “but toymakers are putting twists on classic toys and activities to keep kids engaged.”

New tech trends are complementing outdoor play, says J. Alison Bryant, CEO and chief play officer of PlayScience, PlayLab & Sandbox, adding that kids and families are using mobile technologies to enjoy navigational techniques such as geocaching, so they can learn about what they see on nature hikes or while playing on a beach.

“This is still relatively nascent, but what is great about it is that families are using technology to augment and enhance their play experience, not replace it,” Bryant notes.

Traveling to specialty toy stores can be perfect summer outings, especially during times when it may be rainy or too hot to be outside. Kimberly Mosley, president of the American Specialty Toy Retailing Association (ASTRA), says this season’s store-based events break up families’ packed schedules and provide venues for fun group activities.

“Specialty toy stores compete by making their stores a destination and providing child- and family-centered experiences that are unique in their communities,” Mosley says. “So, in ASTRA stores you’ll often see creative and fun opportunities pop up in the summer—everything from Make Your Own Garden Stone to a several-days-long Build-a-Fort Art Camp.”

Fun Ways to Play Indoors

Not all summer play takes place outside. Kids also enjoy playing inside, especially with toys and games that will boost their creative and artistic abilities. The new offerings from one of TIA’s main trends for this year, named “Ultimate Creator,” encourages kids to find and build their talents as digital artists, filmmakers, jewelers, and more.

“The season also presents opportunities for kids to explore their passions and interests through play,” says Appell. “Once they’ve returned to the house after a day outside, kids may be inspired to make their own ice cream with their parents, or design swimwear with toys and products under the Ultimate Creator trend.”

Additionally, products that teach or reinforce Science, Technology, Engineering, Arts, and Math (STEAM) are providing ways to keep learning fun outside of the classroom. Kids wishing to visit exotic and atypical places can arrive there almost instantly with new virtual reality (VR) products and content. Whether with a brand’s VR kit or by assembling cardboard glasses to connect to a smartphone, the sector breaks new ground in terms of offering 360-degree experiences.

“The essence of VR is to be immersed in a location it will teach children about, and transport them to places they couldn’t otherwise visit—deep in the ocean, the edge of a volcano, into a rain forest, or even into the nucleus of an atom,” says David Kleeman, senior vice president of global trends at Dubit. “It’s inexpensive, comfortable, and simple for [kids] to use, and we anticipate a growing amount of content for kids beginning this spring and summer, as the devices become widespread.”

Summer Blockbusters

Licensed toys account for 32 percent of U.S. toy sales, according to The NPD Group, and that number is expected to climb as various new entertainment reaches fans on the silver screen. This summer, theaters will be packed with blockbuster films featuring new and classic characters.

“Fans and industry professionals have high expectations for Captain America: Civil War, while families will likely make an outing for PG movies like Finding Dory,” Appell notes.

Other family-friendly summer blockbusters slated for release include The Angry Birds Movie, and sequels to Ice Age and Teenage Mutant Ninja Turtles. The licensed toys and games they inspire will run the gamut from tech to traditional and will keep kids busy playing for hours.

“Films’ toys often further the family fun even after the credits roll because they tend to be engaging and appropriate for all ages,” says Appell. “The play experiences offered by life-size accessories, mobile games, and everything in between should be able to keep toy sales strong and kids playing for hours.”

TIA tracks trends on a year-round basis to provide industry stakeholders with insight into what’s new and what’s on the horizon in the toy and youth entertainment product industry. Visit www.toyassociation.org/trends for more information.


Justin_HeadshotJustin Smulison is the newest member of TIA’s Marketing Communications team, after years as a journalist and custom content producer in legal publishing. A proud husband and father, he is thrilled to report on toys and characters that he and his 2-year-old daughter play with together, and to be involved in an industry that positively impacts her and future generations.

WIT Empowerment Day Kicks Off Toy Preview Week

41dded0b-ae0a-4638-b271-22048f6fdd4fFall Toy Preview week will begin on September 26 with Women in Toys, Licensing & Entertainment’s (WIT) and Walmart’s WIT Empowerment Day at the Dallas Market Center, according to the Toy Industry Association (TIA). [Read more...]

President Obama Signs TSCA Reform Bill into Law

President Barack Obama signed the Toxic Substances Control Act (TSCA) into law this week, representing the first meaningful update to TSCA in 40 years, according to the Toy Industry Association (TIA). The new legislation reflects scientific and technological advances and ensures that a uniform federal policy will regulate chemicals across all 50 states. [Read more...]

TIA Celebrates Centennial Anniversary

TIA100yearsThe Toy Industry Association (TIA) is celebrating 100 years of serving the North American toy industry. The TIA kicked off the anniversary celebration on Sept. 17 last year with a ribbon-cutting ceremony at the new Toy Halls of Fame Exhibit at The Strong National Museum of Play in Rochester, New York. In addition, the TIA has taken a look back at its past 100 years, highlighting key toy industry moments from 1916-2016 in a timeline that will continue to be displayed during TIA events throughout its anniversary year.  [Read more...]

TIA Leads Advocacy Day for TSCA Reform Legislation

Toy Industry Association (TIA) representatives and several TIA members met with members of federal congressional offices and the Environmental Protection Agency to discuss the passage of Toxic Substances Control Act (TSCA) reform legislation.

TIA led the TSCA Advocacy Day to encourage key policymakers to collaborate, finalize legislation, and propose a joint bill to President Obama, which he can sign into a federal law before he leaves office next year.

State chemical regulatory programs have resulted in complex and costly compliance procedures that often do not increase the safety of children’s products. Both bills include preemption language that would prevent states from banning chemicals in the future.

TIA Offers Webinars for Toy Fair Exhibitors, Buyers to Make Most of ShopToyFair365

Screen Shot 2015-12-29 at 2.52.46 PMThe Toy Industry Association (TIA) has announced two on-demand webinars to help North American International Toy Fair buyers and exhibitors make the most of ShopToyFair365.com, Toy Fair’s e-commerce platform. The two instructional videos are designed to assist exhibitors and buyers with creating their ShopToyFair365.com accounts and online profiles, as well as to provide exhibitors with information on how to use the platform’s many functions.   [Read more...]

A Year in Review from TIA President Steve Pasierb

StevePasierbHeadshotHello and Happy almost New Year from TIA!

2015 was an upbeat year for the toy industry. Toy sales will be up both in the U.S. and in several countries around the world, making this our industry’s most successful year in a decade. It was also an exciting time for the Toy Industry Association. We championed the benefits of toys and play through our new Genius of Play consumer campaign, advocated tirelessly for our industry’s best interests, pushed back hard against NGOs during “toy hunting” season, and unveiled new market research and resources – to name just a few of the initiatives designed to deliver on TIA’s promise to our 818 members.  I’ve been on an airplane almost every week of the past eight months, traveling both domestically and abroad, which has also given me the opportunity to meet about 100 of our diverse member companies. I’m ready for a Holiday break! [Read more...]

FAA Publishes Interim Rule on Drone User Registration

The Federal Aviation Administration (FAA) has published an interim rule regarding new online user registration system for recreational drones and unmanned aircraft systems (UAS), according to the Toy Industry Association (TIA). The FAA will seek public comments before issuing a final rule.  [Read more...]