A national survey conducted by Harris Poll on behalf of the Toy Industry Association (TIA) of U.S. parents of children 18 or younger has revealed only 27 percent of parents “strongly agree” that the recommended age on the toy’s packaging is a major factor in their selection. According to the TIA, these age recommendations are based on developmental maturity and heeding them is necessary to keep play both fun and safe. [Read more...]
The Toy Industry Association (TIA) has received 711 submissions from more than 200 companies for the 16th Annual Toy of the Year (TOTY) Awards more than any previous year. Toy, game, and property nominations were submitted across 12 categories during the nomination period, which ran from August through October 2. [Read more...]
The Toy Industry Association (TIA) is inducting Robert A. Iger, chairman and CEO of The Walt Disney Company, into the Toy Industry Hall of Fame. The induction ceremony will be held on February 12 in conjunction with the annual Toy of the Year Awards celebration at the American Museum of Natural History in New York City.
TIA Members have selected Iger in recognition of his contributions to the industry and the impact his work has had on the lives of children worldwide. Iger joins the roster of 70 toy industry luminaries who have been inducted into the Hall since it was established in 1984, including Jim Henson and George Lucas.
The Toy Industry Foundation will launch a fundraising campaign that will put new, donated toys into the hands of children in need this holiday season. Dubbed #MyToyMemory, the campaign leverages social media and consumer nostalgia to raise money in support of TIF programs that provide toys to children who need #MyToyMemory inspires toy lovers of all ages to share their favorite toy memories on Facebook, Instagram, and Twitter, and to visit CrowdRise.com to make a financial donation that will help TIF bring new toys to kids in need during the holidays.
Throughout the campaign, Mattel will match every dollar donated (up to $25,000), and other toy manufacturers and entertainment companies will be encouraged to match donations from consumers whose #MyToyMemory is associated with their brand.
Tens of thousands of new toys for 2016 made their debut at the Toy Industry Association’s (TIA) Fall Toy Preview held last week in Dallas. Industry analysts called the fall marketplace “more optimistic” than any show in the past several years, thanks to an abundance of creative and innovative toys that are sure to drive industry sales through next year’s holiday shopping season. [Read more...]
This fall, the Toy Industry Association (TIA) will host two webinars to help companies assess the benefits and challenges of expanding into the Australian or Mexican toy markets. The webinar, entitled “Expanding the Global Toy Marketplace: What U.S. Companies Should Know about Entering Australia,” will take place on September 30 at 2 p.m. A webinar addressing the Mexican market is scheduled for the following day, October 1, at 2 p.m. ET.
The Toy Industry Association (TIA) kicked off its centennial anniversary celebrations last Thursday with a ribbon cutting ceremony at the new Toys Halls of Fame exhibit at The Strong National Museum of Play in Rochester, New York. The event honored those who have contributed to the toy industry’s evolution and success and recognized TIA members who have brought play to generations of children. Later that night, TIA members and industry greats came together to honor toy industry pioneers and luminaries to celebrate the TIA’s 100th anniversary at the evening dinner reception. [Read more...]
Play Fair–“a celebration of play and entertainment for all ages”–will bring new and beloved toy and pop culture brands together under one roof this February for an interactive and fun-filled live event open to families, collectors, and media. Powered by the Toy Industry Association (TIA) and LeftField Media, Play Fair will take place Saturday, February 13 and Sunday, February 14 at New York City’s Javits Center North.
At the heart of Play Fair will be immersive, rewarding experiences, allowing the public to touch, feel, and interact with their favorite toys, games, and entertainment brands. Fans of all ages will experience toy reveals, photo ops, character interactions, stage performances, author readings, celebrity signings, live music, and giveaways. Retail areas will allow attendees to purchase show exclusives, limited-edition products, and rare variants of beloved toys and games. [Read more...]