China Toy Fair


American International Toy Fair to Launch TIA’s Content Connection in February 2013

The Toy Industry Association (TIA) announced that the 110th American International Toy Fair will host Content Connection, an educational program to serve the licensors, brand owners, and entertainment executives who attend annually.

Taking place during the first two days of Toy Fair–February 10 and 11–at New York City’s Jacob K. Javits Convention Center, Content Connection will expand on licensing-focused programming presented in conjunction with Toy Fair 2012. Sessions led by experts in the field of licensing will cover topics such as opportunities for traditional and e-enhanced toy manufacturers and designers; preschool market research; demographic trends, media use and retail infrastructure in youth markets around the world; basic concepts and best practices for licensing brands and properties; and more. [Read more...]

2013 Toy Fair To Host Digital Kids Conference

In partnership with Engage Digital, the Toy Industry Association (TIA) has announced that the 7th Annual Digital Kids Conference will be held in February with the American International Toy Fair. The conference, which will be held on February 12 and February 13, will bring youth-focused digital media executives, brand owners, and licensors together to learn how to engage children online and through digital devices. The conference will also feature information on how to produce inspiring products, establish successful online and mobile revenue generation strategies, and leverage the social media best practices.

All Toy Fair attendees will have a chance to attend the conference and listen to more than 25 speakers who will share tips about digital media. For more information, visit www.ToyFairNY.com.

TIA Educational Webinars To Cover Green Guides, Toy Fair PR Strategies

Courtesy of The Toy Industry Association

The Toy Industry Association (TIA) will be holding two educational webinars as part of the TIA’s Knowledge Network, the Association’s year-round educational program that aims to educate and inform toy industry members. [Read more...]

ISO Meetings Explore Toy Safety Guidelines

Courtesy of the Toy Industry Association

The International Organization for Standardization (ISO) Technical Committee on Toy Safety recently held meetings to discuss the development of global age determination guidelines for toys, based largely on the U.S. Consumer Product Safety Commission’s guidelines from 2002. The meetings, which were held in Tokyo, also discussed magnets, cords, impaction, phthalates, total concentration of certain elements, and the alignment of toy standards.

Technical experts from the U.S.—including representatives from toy manufacturers and importers, testing labs, and the Toy Industry Association (TIA)—and industry and product safety agencies from more than a dozen countries also attended the discussions.

ASTM International held its third annual meeting with ISO to share information and work for further alignment. Issues such as battery and magnet ingestion were discussed. A detailed report from the U.S delegation will be available for viewing on the TIA Website upon completion.

TIA Meetings in Shanghai Explore New Market Opportunities for Members

Courtesy of Toy Industry Association

Toy Industry Association (TIA) staff met with several organizations in Shanghai, China during the annual Toy and Juvenile Products Fair (October 11 to 13), as part of the Association’s efforts to help its members export their products into developing markets.

TIA President Carter Keithley and EVP of External Affairs Ed Desmond met with representatives from the Commercial Service of the U.S. Consulate in Shanghai; the American Chamber of Commerce in Shanghai (AmCham – Shanghai); and ALTIOS International, an import/export consulting service with offices in Shanghai, New York, France, and Australia, in order to begin research on resources that could help TIA fulfill its new strategic goal.

Visit the TIA website for a detailed list of takeaways from this meeting. Contact Marian Bossard, TIA vice president of meetings and events, or Desmond  to relay efforts and ask questions about growing into China and other overseas markets.

EU and OECD Develop, Launch New Global Recalls Portal

Courtesy of Toy Industry Association

A new “Global Recalls Portal” was launched in Brussels, Belgium on October 19 to facilitate the exchange of information among government representatives, consumers and businesses about recalled products in jurisdictions around the world, according to a news release from TIA.

Developed jointly by the EU and the Organization for Economic Cooperation and Development (OECD), including countries such as the U.S., Australia, and Canada, the portal was unveiled during International Product Safety Week. Paola Testori Coggi, director general in the Directorate General for Health and Consumers at the European Commission (SANCO); Rintaro Tamaki, OECD deputy secretary general; and Inez Tenenbaum, chairman of the U.S. Consumer Product Safety Commission were on hand at the launch.

The portal will allow consumers to search products they intend to buy to see if any safety alerts have been issued, help businesses to track emerging hazards from around the world, and aid governments in removing unsafe products from the market.

To view the portal, visit www.globalrecalls.oecd.org.

The Federal Trade Commission Releases Revised Green Guides

Courtesy Of The Toy Industry Association

The Federal Trade Commission (FTC) revised its Guides for the Use of Environmental Marketing Claims to make sure that marketers’ claims about the environmental attributes of their products are truthful. The revisions include updates, modifications, and clarifications to current guides. The FTC also added new sections featuring information on the usage of carbon offsets, green certifications and seals of approval, free-of and non-toxic claims, and renewable energy and materials claims. Other modifications include caution against making broad, unqualified claims about products that are environmentally friendly or eco-friendly.

USMX and ILA Agree to 90-Day Contract Extension

Courtesy of Toy Industry Association

The U.S. Maritime Alliance (USMX) and the International Longshoremen’s Association (ILA) have agreed to a 90-day contract extension. This extension has averted a strike on East Coast ports on September 30, when the original contract was due to expire. The schedule of the negotiations, their location, and the substance of what takes place during the negotiations will not be publicly announced.

TIA Hosts Back-to-School Event for Kindergartners in New York City

The Toy Industry Foundation and partner My Stuff Bags Foundation delivered 50 “My Stuff” duffel bags to two incoming classes of kindergarten students at Mott Haven Academy in the Bronx, Ny., on Sept. 13. The bags were filled with homemade blankets, school supplies, stuffed animals, toys, and toiletries. Mott Haven is the nation’s only public charter school for at-risk students in foster care or the child welfare system.

Potential Port Strike Would Have Negative Impact on Toy Industry in 4th Quarter

In a Legislative Bulletin, the Toy Industry Association (TIA) notified its members of a potential labor strike that could occur at 14 East Coast and Gulf Coast ports this fall if a settlement between the Longshoremen’s Association (ILA) and the United States Maritime Alliance (USMX) is not reached by September 30.

A strike would have a long-term negative impact on the toy industry and the U.S. economy as a whole, as 95 percent of all container shipments to the East Coast are handled through these 14 ports.

Talks between the ILA and USMX deteriorated on August 22 as the two sides reached an impasse over employee benefits and wages; discussions will resume on September 17 under the authority of the Federal Mediation and Conciliation Service.

Responses detailing how a strike would impact toy companies and retailers before the holidays are requested via email to Rebecca Mond, TIA Director of Federal Government Affairs. TIA will continue to monitor the issue and keep members apprised of any developments.

This post was originally written by the Toy Industry Association and published at ToyAssociation.org. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.