The Toy Industry Association (TIA) will be hosting a webinar on advertising spending trends in the toys and games category entitled, “Ad Spending: What Companies Should Know about Competition in the Toy Marketplace.” It will be held tomorrow from 2 p.m. to 3 p.m. ET.
Earlier this month, the president and CEO of the Toy Industry Association (TIA), Steve Pasierb, visited U.S. Consumer Product Safety Commission (CPSC) headquarters in Bethesda, Md., to discuss issues affecting the toy industry. According to the TIA, Pasierb and TIA staff met individually with Chairman Elliot Kaye and each of the agency’s four commissioners—Robert Adler, Marietta Robinson, Ann Marie Buerkle, and Joseph Mohorovic.
Toy and entertainment industry professionals with an interest in emerging technologies impacting play are invited to attend the Digital Kids Summit, taking place September 9 to 10 in San Francisco. The Toy Industry Association’s (TIA) Genius of Play initiative will be featured as an event sponsor.
As reported by the Toy Industry Association (TIA), the U.S. Consumer Product Safety Commission (CPSC) approved a pilot program last week that will require participating importers to electronically file five data elements for imported consumer products, in order to help the agency more accurately target noncompliant and unsafe consumer products before they are imported. CPSC is currently seeking volunteer participants.
The Toy Industry Association (TIA) is calling on toy companies, retailers, and other play-related professionals to participate in the industry-wide Genius of Play campaign. TIA members are invited to send a pre-written Genius of Play email to their consumer database in order to let fans know about the fantastic, fun, and free resources available at www.thegeniusofplay.org and encourage them to take the Play Pledge.
The Toy Industry Association (TIA) is now accepting toy, game, and property submissions across 12 categories for the 2016 Toy of the Year (TOTY) Awards. The nomination period will close at 5 p.m. PT on October 2, and finalists will be unveiled on November 17. Winners will be announced at the TOTY Awards ceremony in February.
The Toy Industry Association (TIA)’s Shifting Channels: Strategies for Growth in the Toy Industry webinar is scheduled to take place on August 6 from 2 to 3 p.m. ET. It will highlight key findings from a Vanderbilt University study on distribution channel trends in the toy industry as well as potential pathways to success.
As reported by the Toy Industry Association (TIA), speakers at this year’s Fall Toy Preview include Mark Cuban, the Dallas Mavericks owner and billionaire investor from the hit TV show, Shark Tank. He will deliver his address at the Women in Toys Empowerment Day, a mentoring and networking event for female business owners taking place on October 5, the day before Fall Toy Preview officially opens its doors.