Safari Ltd. Swaps Facebook Likes for Toys in New Promotion

safariSafari Ltd. is donating five toys for every new Facebook like it receives during the month of November to the Toy Industry Foundation (TIF), the philanthropic arm of the Toy Industry Association. Dubbed “You Like, We Give,” the promotion specifically supports TIF’s signature program, The Toy Bank, benefitting children in need this holiday season. Safari Ltd. has committed to donating up to 2,500 toys.

Over the past 10 years, The Toy Bank has delivered $85 million worth of toys to children who are sick, impoverished, rescued from abusive homes, living through natural disasters, enduring life on a military base or otherwise in need. Safari Ltd. is a third-generation, educational toy company whose mission is to teach children the importance of nature and its conservation through the joy of play.

Toy Industry Foundation Recruits for Leaders Circle

tif_logoToy industry stakeholders who would like to help bring the power of play to children in need are invited to join the Toy Industry Foundation’s (TIF) Leaders Circle giving program by annually donating to TIF. The Leaders Circle raises more than 10 percent of TIF’s annual budget, making it a critical source of funds for core toy donation and grant programs. Currently, the Leaders Circle includes approximately 100 members, and TIF hopes to see it expand in order to keep pace with TIF’s growing toy donation and grant-making activities.

Donors may choose to support specific TIF programs and partnerships, such as The Toy Bank toy donation program benefiting children’s charities across the country, or TIF’s national partnerships with CASA for Children (which helps children in foster care) and Boys & Girls Clubs of America Military Services (which serves children of military families).

To join, make a cash donation of $250 or more to the Toy Industry Foundation online or via regular mail. For more information, contact TIF’s Marisa Medina at (646) 454-5581.

TIF’s Summer Toy Drive Breaks Donation Record

The Toy Industry Foundation (TIF)’s Summer Toy Drive has collected more than 896,000 toys for children. Due to donations from 92 toy companies, TIF’s Toy Bank received more than four times as many toys as last summer. This year’s contributions valued at more than $4.5 million.

Toy distributions kicked off on June 20 with a wild safari-themed giveaway at the Ronald McDonald House in New York City for pediatric cancer patients and their families.

The season’s toy giveaways continued with various events hosted by Play Comforts, TIF’s program for military families in partnership with Boys and Girls Clubs of America Military Services. More than a dozen U.S. military bases received toys throughout the summer months.

In July, TIF and partner CASA for Children held events in New Jersey and Indiana for children in foster care, and on August 1, TIF celebrated The Toy Bank’s 10th anniversary with the first 50 state toy giveaway, Toys Across America. With the help of 68 charities and logistics partner Kids in Distressed Situations, TIF distributed toys and games to children in all 50 states on a single day.

 

Pillow Pets, Peaceable Kingdom Each Donate More Than $1 Million in Toys to TIF

The Toy Industry Foundation (TIF) applauds the generosity of Pillow Pets and Peaceable Kingdom for their recent large scale toy donations. More than $1 million in Peaceable Kingdom sticker sets and $1.7 million in Pillow Pets were donated by the manufacturers during TIF’s Toys Across America campaign.

In celebration of the 10th anniversary of The Toy Bank, the Foundation teamed up with partner Kids in Distressed Situations (K.I.D.S.) to host Toys Across America, the first toy distribution to bring playthings to children in all 50 states within a single day. The donated Pillow Pets went to kids in 25 states; Peaceable Kingdom’s sticker sets were donated to children’s charities in four states. A total of 36 generous toy companies participated in the initiative, which brought toys to more than half a million children in need.

 

TIF Seeks Sponsors for Toys Across America

TIALogoTo commemorate The Toy Bank’s 10th anniversary the Toy Industry Foundation (TIF) will host Toys Across America. Toys Across America is an initiative that will bring new toys and games to impoverished, ill, homeless, and underserved children all over the country on August 1.

Corporate sponsors will have their company logo displayed on the TIF website and Facebook page, as well as on sponsorship posters and cakes at event sites, and additional publicity.

For more information about becoming a sponsor in support of this effort or making a toy donation, contact the foundation manager at mmedina@toyindustryfoundation.org.

Donate Toys to TIF to Help Support Families Affected by the Oklahoma Tornado

tif_logoThe Toy Industry Foundation (TIF) is actively collecting toys, books, games, plush, action figures, and other playthings to support families affected by the recent Oklahoma tornado.

Winds exceeding 200 mph tore through suburbs of Oklahoma City, destroying communities and leaving homes and schools in piles of debris. While search and rescue efforts are winding down, families will soon need to rebuild their homes and replace what was lost in the storm. Donations of new books, toys, and other soothing playthings will help families restore their lives.

The TIF is asking manufacturers, retailers, and licensors in the industry to donate product to The Toy Bank–TIF’s signature program–in support of the communities damaged by the storm. With the assistance of local community charities in The Toy Bank’s network and TIF logistics partner Kids in Distressed Situations, donations from the toy industry will be given directly to families in need.

To make a product donation to The Toy Bank in support of Oklahoma tornado relief, download the Toy Bank donation form and send it to thetoybank@toyindustryfoundation.org.

Cash donations are also needed to underwrite the costs associated with The Toy Bank’s operation. To provide a financial gift, visit TIF’s website.

Fort Bliss Military Families Receive Thousands of New Toys from Toy Industry Foundation

FortBliss1Nearly 3,000 children living with their families on military base Fort Bliss in El Paso, Texas were treated to a special toy giveaway on April 17 hosted by the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services.

Families stationed at Fort Bliss, as well as resident members of the Air Force, Marines, National Reserves, and others, enjoyed a “Day of Play” that included bouncy houses and games, music and entertainment, and a pizza party.  Children of all ages received brand new toys, games, and stuffed animals donated by generous toy manufacturers. Gifts distributed at this event were generously donated by Alex, DuneCraft, Ganz, Gibout Toys, Hasbro, Lee Magic Pen, Lego, Look Out World, Mattel, MindWare, RBI Toys, Reeves International, Safari Ltd., and TMI Toy Marketing International.

The event was held as part of the joint TIF /BGCA Play Comforts program – the first-ever national toy distribution initiative to serve every branch of the U.S. military.  Through Play Comforts, toys and games donated by caring toy companies are delivered on an annual basis to families on dozens of U.S. military installations at home and abroad. Now in its fourth year of operation, the program has provided more than $3.5 million in toys for children of military families.


Bandai Foundation Donates $35,000 to TIF to Bring Play to Children in Need

The Bandai Foundation recently donated $35,000 to the Toy Industry Foundation (TIF).  A portion of the funds will directly support TIF’s Toy Bank, which has distributed more than one and a half million new playthings for underserved and at-risk children this year alone. Additional funds will support the overall work of TIF, including national grant initiatives through TIF’s national partners, Boys & Girls Clubs of America Military Services, and CASA for Children. [Read more...]

TIA Hosts Back-to-School Event for Kindergartners in New York City

The Toy Industry Foundation and partner My Stuff Bags Foundation delivered 50 “My Stuff” duffel bags to two incoming classes of kindergarten students at Mott Haven Academy in the Bronx, Ny., on Sept. 13. The bags were filled with homemade blankets, school supplies, stuffed animals, toys, and toiletries. Mott Haven is the nation’s only public charter school for at-risk students in foster care or the child welfare system.

Summer Toy Drive Garners Record-Breaking Donations

The Toy Industry Foundation’s Summer Toy Drive, held from May 1 to August 31, collected nearly 290,000 toys.

Thanks to the toy manufacturers, retailers, and distributors who participated in this year’s drive, TIF’s Toy Bank received 59 percent more toys than last year. This year’s gifts also surged in value by 425 percent–$6.5 million worth of playthings were donated versus $1.2 million last year.

“With the help of our generous donors, we were able to deliver playthings to 44 children’s charities in The Toy Bank network across the country, as well as to children living on 17 military bases,” says Foundation Coordinator Melissa Kipp. “The significant increase in donations allowed us to bring play to 107,000 more disadvantaged children than last summer!”

The Toy Bank is a year-round program; it is currently collecting for the final two Play Comforts events for military children in 2012 and is preparing for the next trade show collection at Fall Toy Preview in Dallas (October 2 to 4). To donate or learn more,  visit the TIF website or contact Melissa Kipp (646.520.4878).

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.