Thanks to Toy Industry Foundation’s (TIF) Play Pledge, families have promised to support their kids with more than 1 million collective hours of play so far this year. In celebration of this milestone, TIF is donating $10,000 worth of new toys to kids in need.
The Toy Industry Foundation will launch a fundraising campaign that will put new, donated toys into the hands of children in need this holiday season. Dubbed #MyToyMemory, the campaign leverages social media and consumer nostalgia to raise money in support of TIF programs that provide toys to children who need #MyToyMemory inspires toy lovers of all ages to share their favorite toy memories on Facebook, Instagram, and Twitter, and to visit CrowdRise.com to make a financial donation that will help TIF bring new toys to kids in need during the holidays.
Throughout the campaign, Mattel will match every dollar donated (up to $25,000), and other toy manufacturers and entertainment companies will be encouraged to match donations from consumers whose #MyToyMemory is associated with their brand.
The Toy Industry Foundation (TIF) launched its second annual auction in collaboration with Charitybuzz. It features both unique experiences and exclusive items, such as a meet-and-greet with Mark Cuban, a rare Karl Lagerfeld Barbie doll from Mattel, and a private lunch with Soren Torp Laursen, the president of Lego Systems Inc.
The Toy Industry Foundation (TIF) is calling on toy manufacturers, retailers, distributors, and importers to continue donating arts and crafts, plush, outdoor toys, musical toys, board games, books, DVDs, and other toy and youth entertainment items for its 2015 Summer Toy Drive, which is open from now through Labor Day weekend. The items will be donated to children who are sick, in foster care, living on U.S. military bases, or experiencing other hardships.
The Toy Industry Foundation (TIF) will hold a fall toy giveaway for U.S. Navy families stationed in Rota, Spain. Held in partnership with Boys & Girls Clubs of America (BGCA) Military Services, the October event will bring brand new toys and a day of play to 1,000 children living overseas.
Details about contributing toys to the Spain event will be made available in the coming weeks. For more information about charitable opportunities, interested parties can contact the TIF’s Elizabeth Max at (646) 520-4851 or fill out a donation form at the TIF website.
Women in Toys (WIT) is reaching out to its community of exceptional toy industry women in the hopes of rallying support for Play Your Part—Chicago, an event benefiting hundreds of local foster children that will be held at U.S. Cellular Field in Chicago on July 16. The event is hosted by the Toy Industry Foundation (TIF), in partnership with Court Appointed Special Advocates (CASA) for Children.
Nearly 150 volunteers from the Toy Industry Foundation (TIF) and the National Court Appointed Special Advocates Association (CASA) gave gift packages to 7,000 foster children in need throughout Southern California as part of the TIF’s annual Play Your Part event. Forty-one companies from the toy industry participated in the event, including Funrise Toy Corp., Jakks Pacific, Mattel, Patch Products, Tomy International, and VTech Electronics North America, as Big Heart and Specialty level event sponsors.
The Toy Industry Foundation collected thousands of dollars worth of brand-new toys and games for children in need at the close of ToyFest West on March 11, according to the Toy Industry Association. This year marked the Foundation’s first time as the official partner for the Western Toy and Hobby Representatives Association’s annual Las Vegas show.
The Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America Military Services treated 1,100 kids of military personnel stationed at Naval Station Mayport in Florida to brand-new toys and games this past Saturday. The “Day of Play” also included family games and activities, food, and entertainment. Every child in attendance was able to take home a toy. Barnes and Noble, Big Red Dog Patch, Imperial Toy, Lego, Lulu Jr., Mattel, and Yamie Chess donated the toys to TIF.
The event was held as part of the joint TIF/BGCA Play Comforts program, the first national toy distribution initiative to serve every branch of the U.S. military. Through Play Comforts, toys and games donated are delivered annually to families on U.S. military installations at home and abroad. Since the program’s launch in 2010, more then 1.7 million toys have been delivered to military families on over 152 U.S. military bases worldwide.
Safari Ltd. is donating five toys for every new Facebook like it receives during the month of November to the Toy Industry Foundation (TIF), the philanthropic arm of the Toy Industry Association. Dubbed “You Like, We Give,” the promotion specifically supports TIF’s signature program, The Toy Bank, benefitting children in need this holiday season. Safari Ltd. has committed to donating up to 2,500 toys.
Over the past 10 years, The Toy Bank has delivered $85 million worth of toys to children who are sick, impoverished, rescued from abusive homes, living through natural disasters, enduring life on a military base or otherwise in need. Safari Ltd. is a third-generation, educational toy company whose mission is to teach children the importance of nature and its conservation through the joy of play.