Last week, Disney Store celebrated the grand opening of its Times Square location with appearances by celebrities, New York City’s Mayor Michael Bloomberg, and more. The celebration kicked off with a colorful parade of Disney characters—including Mickey Mouse, Cinderella, and Buzz Lightyear—as they arrived by horse-drawn carriages and classic cars and traveled down a trail of Pixie dust.
Hosted by Robin Roberts from ABC’s Good Morning America, other celebrity appearances included Melissa Joan Hart of ABC Family’s Melissa & Joey; Anika Noni Rose, voice of Princess Tiana from Disney’s The Princess and the Frog; ESPN’s Jesse Palmer; actress Brooke Shields; Bloomberg; Walt Disney Co. President and CEO Robert Iger; and more.
The two-level, 20,000-plus square foot Disney Store in Times Square boasts a 2,250-square-foot digital billboard, a two-story Disney Princess castle with a “talking” Magic Mirror, colorful Lucite trees throughout the store that showcase custom Disney content, and a 350-square-foot Disney Store Theatre that features a 12-foot screen, playing Disney film clips, videos, and more. Kids can also build a customized Disney·Pixar Cars-branded Ridemarkerz car or purchase exclusive New York City-inspired Disney merchandise.