China Toy Fair


Classic Media Signs Deals Across Central and Eastern Europe

Classic Media has signed a raft of new deals across Central and Eastern Europe for several of its titles. Preschool series Tinga Tinga Tales and Guess with Jess have both been acquired in Hungary (MTVA) and Russia (Channel One Russia’s children’s channel, Karusel). Postman Pat now has complete coverage across all major markets in the region, in addition to launches with Czech TV (Czech Republic) and Orlando

Kids (Ex-Yugoslavia). Nan and Lili and Little Red Tractor have both been acquired by Voxell across CIS. He-Man and the Masters of the Universe, She-Ra: Princess of Power, and Voltron: Defenders of the Universe will air in Russia as part of 2×2 Channel’s retro slot. The channel has also acquired the CBBC’s comedy shorts, OOglies.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Tinga Tinga Tales Premieres in U.S., New Licensees Announced

Classic Media has announced new licenses for newly premiered television series Tinga Tinga Tales, including Ravensburger for puzzles, Pressman Toy Corporation for games, and University Games for Colorforms activity products. The new licensees will join master toy partner Bandai and master publishing partner Grosset & Dunlap.

Tinga Tinga Tales is an animated preschool series about how animals came to be. Inspired by traditional animal folktales from Africa and the colorful Tingatinga art style of Tanzania, the series is created by producer Claudia Lloyd (Charlie and Lola) and produced entirely on location in Africa by local artists.

Tinga Tinga Tales premiered on February 14 with the launch of the Disney Junior block on Disney Channel. The series, for kids ages 2-7, airs weekdays in the U.S. at 11 a.m. ET/PT. Bandai will release interactive toys based on the series in fall 2012.

Tinga Tinga Tales Producers Set Up Children’s Fund

Co-producers Classic Media and Tiger Aspect Productions of new animated preschool series Tinga Tinga Tales have announced the establishment of the Tinga Tinga Tales Fund, devoted to enriching the lives of children in Africa primarily through education. To kick off the new partnership, Classic Media and Tiger Aspect Productions have agreed to contribute a portion of their net profits from the Tinga Tinga Tales brand to the fund. The companies are also encouraging all Tinga Tinga Tales partners to participate and contribute, and some key contributions have already been made. Tiger Aspect and Classic Media have a goal of 100 percent participation by partner companies.

Already on board is Safaricom, Kenya’s leading integrated telecoms company, in partnership with Citizen TV, signing on to sponsor the Tinga Tinga Tales series in Kenya as well as setting up The More You Know! The More You Grow! campaign to support the enhancement of primary education. On behalf of Tinga Tinga Tales, Safaricom has committed to building 48 new school classrooms in some of the most underprivileged districts in Kenya.

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New Distribution Deals for Tinga Tinga Tales and Guess with Jess

Classic Media’s Tinga Tinga Tales, a co-production with Tiger Aspect Productions in association with HomeBoyz, launched on CBeebies in February and is set for its U.S. debut on Playhouse Disney next spring.

The animated preschool show, inspired by traditional African folktales and the Tinga Tinga art of Tanzania, has announced new international deals, including ABC (Australia), Rai (Italy), Mini Mini (Poland), YLE (Finland), ViaSat 1, Can Family (Ghana), True Visions (Thailand), RTE (Ireland), NRK (Norway), SVT (Sweden), TVB (Hong Kong), JCC Al Jazeera Children’s Channel (Middle East), Canal Panda (Portugal), and France TV (France).

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