China Toy Fair


K’NEX Kicks Off Its Prepare for Titanfall Giveaway on Facebook

K'NEX.TitanK’NEX has launched a sweepstakes running on the K’NEX Facebook page, open to U.S. fans 13 years of age or older. Fans can log on to the K’NEX Facebook page through July 23 and enter the Prepare for Titanfall Giveaway daily for their chance to win one of ten Titanfall K’NEX Prize Packs. These include one Titanfall IMC Pilot Strike Building Set, one Titanfall Militia Pilot Attack Building Set, one Titanfall IMC Atlas Titan Building Set, one Titanfall Militia Ogre Titan Building Set, and one Titanfall Angel City Escape Building Set.

In addition, one grand prize winner will be awarded a Deluxe K’NEX Titanfall Prize Pack, which includes all the prizes from the basic prize pack, plus one Titanfall Ultimate Angel City Campaign Building Set. Winners will be chosen at random on July 24.

Participants can enter once per calendar day, and fans can earn bonus entries by sharing the promotion with Facebook friends. Official sweepstakes rules are available online.

COMMENTARY: Video Game-Based Toys Can Ease Kids into Other Kinds of Play

KNEX.SuperMarioDesertIt’s summertime, which for a lot of kids means playing outside in the sunshine, swimming, and maybe even going on trips to visit nature. But for others, summer means staying indoors and playing video games all day. It’s probably best to moderate any activity that involves staring at a screen; however, the question is, how to get video game-obsessed kids to take up a different form of play? The answer may be toys based on popular video game titles, and there are quite a few of those available right now.

We kick off our non-comprehensive list with K’NEX, which since 2010, has partnered with Nintendo on construction toys based on its popular Mario property. Recently, I spoke to an executive at the company, who said that no small part of the partnership’s success came from replicating game elements in K’NEX’s construction sets: For example, many of its Super Mario building sets have a mechanism that simulates the avatar’s in-game jumping ability. [Read more...]

The Rise of Titanfall Begins This Week

2D Boxshot Wizard v1.1Titanfall, from Electronic Arts Inc. and independent video game developer Respawn Entertainment, is now available at retail stores across North America for Xbox One and Origin.com for PC. The game features first-person action game play centered on the dynamic between elite assault pilots and agile, 24-foot armored titans. Players can shift back and forth between pilots and titans, allowing for fast-paced and varied action.

Titanfall will be available on Xbox One and PC in Europe beginning March 13, and in the UK on March 14. The Xbox 360 version, developed by Bluepoint Games, will be available beginning March 25. There will also be a Titanfall Season Pass that includes three content packs, which can be purchased for the Xbox One and on Origin for PC. The Season Pass for Xbox 360 will be available starting March 25.