This month, Toca Boca launched the Artist Play Series, a new project that invites international artists to celebrate the synergies of play and art by creating tools for play. The result is a series of toys that encourage imagination and self-expression. The line kicked off earlier this month with Toca Ink, a set of six temporary tattoos by Brooklyn-based tattoo artist Virginia Elwood. The Toy Book chatted with Toca Boca about the new line.
The Toy Book (TTB): Is this Toca Boca’s first licensed product line in the U.S.?
Toca Boca (TB): Toca Ink, the first product from the Artist Play Series, is not a licensed product. It’s a Toca Boca product.
TTB: How did Toca Boca select each artist for the temporary tattoo line?
TB: Toca Ink is the only temporary tattoo product we have planned. We partnered with Virginia Elwood on it after looking at hundreds of tattoo artists across the U.S. for one that had a truly personal style and high artistic integrity. Virginia’s love for this art form is evident in her work. She has a classic style, yet her bold personality still shines through. We were drawn to how she comes across as an artist first and a tattoo artist second. [Read more...]