China Toy Fair


VTech to Offer Toca Boca Content on InnoTab MAX Tablet

VTech-LogoVTech has entered a content distribution deal with the leading digital play studio Toca Boca. InnoTab MAX, VTech’s first children’s learning tablet with Android 1 learning content, will include one free Toca Boca app available for download. Consumers can choose between Toca Lab and Toca Pet Doctor after registering InnoTab MAX on VTech’s Learning Lodge app store.

Toca Lab lets children explore the world of science by experimenting with all 118 elements of the periodic table—each with its own unique personality. Toca Pet Doctor allows kids to care for, love, and help 15 different sick or injured animal friends, including a dog, turtle, bird, and more. All of Toca Boca’s apps are gender-neutral and non-competitive with no external advertising or in-app purchases.

InnoTab MAX, a 7-inch tablet featuring access to educator-approved VTech and Android apps, as well as VTech’s library of cartridges, will be available in October.

A Letter to the Industry from Björn Jeffery, Co-Founder & CEO, Toca Boca

Toca Boca CEO & Cofounder Bjorn Jeffery Photo[1]Dear Toy Industry,

Hope all is well! I’m writing to you from the App Store, where Toca Boca just had the biggest holiday season ever—we even landed in the Top 10! While the App Store is a space for digital products, so much of what you know about toys can be applied here—and there’s room for you to excel in this space.

Toca Boca started researching your products a little more than three years ago. We looked at play patterns and blockbuster toys—searching for themes that could work for us. Since you were such a key influence, I thought I’d attempt to return the favor. So here are a few things that we’ve learned from the App Store over the past few years that I would like to share with you.

First, think of the App Store as a toy store. If it was Toys “R” Us, you wouldn’t be putting your marketing material on the shelves. Yet that is often what I see in the App Store—an app trying to sell something in the physical world. Put your best toys on the shelves! There’s infinite shelf space in the App Store and many other toys from which to choose. [Read more...]