Sweet Suite 2016

VTech Debuts New Play Experiences at NYTF

VTech Logo

VTech revealed its new lineup of age-appropriate and developmental stage-based electronic learning products for children at the 2016 North American International Toy Fair. The collection includes an expandable, three-in-one learning desk with interactive activity cards; new themes for the award-winning Go! Go! Smart lines; the expansion of Baby Amaze, VTech’s baby doll line, and more than 40 new expert-supported baby, infant, and preschool products.

The Go! Go! Smart lines let toddlers discover cause-and-effect learning as they engage in imaginative role-play and develop fine motor skills with help from fun, friendly vehicles and animals. They deliver these important developmental benefits that help children reach social, emotional, language, cognitive, physical, and motor milestones. As a child places a SmartPoint vehicle or animal over SmartPoint locations found throughout the play sets, it will respond with lights, sounds and music. The playsets also connect with other Go! Go! Smart Wheels and Go! Go! Smart Animals tracks. New products to this line include: Go! Go! Smart Wheels Blast-Off Space Station, Go! Go! Smart Wheels Treasure Mountain Train Adventure, Go! Go! Smart Animals Happy Paws Playland, Go! Go! Smart Animals Roll & Spin Pet Train, and the Go! Go! Smart Animals Furry Animal Assortment.

VTech also expanded its baby line, taking the total offering to more than 30 toys that deliver developmentally appropriate benefits for babies. To ensure that the wide-ranging Baby line helps babies meet essential development milestones, they have been designed in collaboration with Dr. Lise Eliot, early brain development expert and member of VTech’s Expert Panel, to ensure that all Baby products deliver against at least one of the following categories that are essential for the development of young children: language and cognitive development, social and emotional development, and physical and motor development. VTech’s rattles and teethers are important for physical and motor development; on-the-go toys help language and cognitive development; baby plush and soothers lend themselves to social and emotional development; and playmats promote all of these developmental skills.

 

New Crayola Products Use Color and Innovative Play to Take Customization to the Next Level

New Crayola 2016Crayola unveiled the latest advances in imagination and self-expression with a new lineup of toys at the North American International Toy Fair from February 13 through 16 in New York City. Crayola’s 2016 holiday line leans into creative play, enabling kids to make customized tools and outcomes that are unique to them. [Read more...]

Giggle Acquires Right Start

Giggle Inc. has acquired Right Start Inc., a subsidiary of Liberty Interactive. Giggle Inc. will be the majority owner of the combined business, with Liberty Interactive maintaining a meaningful stake.

Giggle and Right Start will maintain their separate brands as the new structure increases their presence in key existing markets, enhances customer service, and accelerates branded product development.

COMMENTARY: Billy’s Got the Toddler Beat

As a 24 year-old, one would hope that it would take a fairly fascinating toy to really pique my interest. While it does take probably less than you would imagine (I am admittedly a kid at heart), there is one toddler plaything that I simply can’t get enough of—Billy Beats Dancing Piano. This musical DJ, from Mega Bloks, does it all. Billy is a too-cute-to-handle, dancing piano that is the culmination of all things enjoyed by toddlers. I know that if Billy had been around in my toddler hay-day, his batteries would have needed very frequent changing. My short attention span made it difficult to entertain me, and Billy Beats is four sources of entertainment in one—singing, music playing, dancing, and block building. Win, win, win, and win!

billybeatsHe has eight classic preschool songs in his repertoire, and he knows them all in three styles—with standard piano sounds, barnyard animal sounds, and a funky DJ-style. Kids can mix-and-match the sounds in the “Discover Music” mode. The “Dance Along” option makes Billy dance along as the song plays. The keys light up and Billy shakes his little piano booty. I think my favorite is the “Teach Me” setting. Billy Beats’ keys will light up in the order of the notes in the song. Toddler musicians can follow along, playing the song. If they make a mistake, Billy Beats lets out an adorable little giggle; if they get it right, he plays the song back for them—and of course adds a little jig.

Staying true to the Mega Bloks First Builders brand, Billy Beats is a construction toy that is fully compatible with all Mega Bloks First Builders blocks. They can be stored in the space under his red cap, and built up over his keys and on top of his head. Along with the included blocks, Billy Beats comes with stickers of sheet music that kids can play on his light-up keyboard.

For more commentary from Kara, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Manhattan Toy Releases New Toys for Babies and Toddlers

Manhattan Toy is adding seven new wooden toy designs to the baby and toddler toys collection. Among the toy additions are the Playtime Activity Cart, the Roll-Along-Bear Shape Sorter, the new Puzzle Time Pals, the Skwish, and two animal-themed teethers.

The Playtime Activity Cart has a push handle for easy steering and a sturdy, non-woven storage pouch for little ones to carry their things.  The wooden wheels have rubber traction that glide across the floor. Each side of this cart features multiple activities, including spinning gears, and shape mazes.

Baby

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Greenpoint Brands Introduces Eco-Friendly Teether

Greenpoint Brands announced its MyNatural plant-based Eco-Teether, the new leader in baby safe, soft-comfort, bio-resin teething products.

Free of BPA, PVC, Latex, and Phthalate, the plant-based Eco-Teether features stylish, functional, multi-sensory surfaces that sooth a young kid’s tender gums. Made from natural and healthy ingredients, such as corn, potato, and sugar cane starch, the blue, green, and pink pastel-hued plant-based Eco-Teether is engaging and entertaining with easy-grip animal shape handles for babies ages 3 months and up. The Eco-Teether features a dinosaur, a pony, or an elephant.

Greenpoint Brands encourages growth and development through safe products for a child’s development and curious exploration. Committed to protecting infants’ and toddlers’ natural growth and discovery, all baby play products, such as the plant-based Eco-Teether, are 100 percent bio-resin made from the environment to support the healthiest care during key sensory transition stages.

 

CPSC Approves Mandate on Registration of Infant, Toddler Products

The U.S. Consumer Product Safety Commission (CPSC) unanimously approved a new rule requiring manufacturers of durable infant or toddler products to establish and maintain a registration card program.

As mandated by the Consumer Product Safety Improvement Act of 2008, each manufacturer of a durable infant or toddler product will be required to: provide a postage-paid consumer registration form with each product; keep records of consumers who register their products with the manufacturer; and permanently place the manufacturer’s name and contact information, model name and number, and the date of manufacture on each product.

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