China Toy Fair


Outfit7 to Take Talking Tom on the Road

Code Name Tom on the Road copyThe wise-cracking tom cat known across the globe as Talking Tom is hitting the road, taking along his cast of two-and-four legged friends.  The new property from Outfit7—code named Tom On The Road—expands the characters loveable and interactive nature to be seen, heard, and touched by fans in a whole new way. Tom On The Road follows the Talking Friends franchise enormous mobile achievement—one billion-downloads this month, second only to a flock of fiery birds—and 600 million combined views between user generated content and YouTube webisodes and videos.

Tom On The Road includes TV, home entertainment, live events and attractions, merchandise, mobile, and web. The new property will hit consumers in a major global launch in October 2015, following an early sneak peak the final quarter of 2014.

Talking Tom is a charming social cat that likes to get the attention that is due to a big celebrity in the making. His best friends Talking Ben (a visionary and talented inventor, though sometimes carried away by his creativity) and Talking Pierre (music and video-games lover, and often good-hearted trouble-maker) provide comedic support for his efforts, while Talking Angela (the sophisticated City Kitty, with a highly talented music pedigree) is the ever-elusive love interest. Talking Ginger (an energetic dreamer) and Talking Gina (wise and supporting) help the group in their efforts to discoveries, fun, and fame.

Outfit7 seeks licensors to support Tom on The Road in toys, publishing, apparel, and homeware categories. The demo for the Talking Friends property, as well as the new Tom on The Road, continues to resonate with kids ages 6 to 12 and their families.