TOMY International Launches Game Division

TOMYTOMY International Inc., the subsidiary of TOMY Company Ltd., formed TOMY Games Group, dedicated to building on the company’s preschool and family games. Previous games in TOMY’s portfolio include Pop-Up Pirate, TOMY Water Games, Mr. Mouth, and Screwball Scramble.

New-to-the-U.S.-market introductions later this year includes Phil the Fridge, a fast-paced sorting game where players race to fill their fruit and veggie shapes into Phil before he pops open and spills the contents, and Fizzy Dizzy Hippo, where players take turns growing the Hippo’s belly with a press of the fizzy drink and win when he or she makes the Hippo’s belly pop.

TOMY International Debuts Pokémon Petite Pals Line

PetitPalsTOMY International, master toy licensee and distributor for Pokémon, debuted its all-new Petite Pals line. The new assortment features stylized Pokémon figures with thematic accessories and lifestyle play sets.

The line includes Petite Pals Figure Packs, the Garden Adventure Playset, the House Party Playset, and the Escape in the Forest Playset. Petite Pals is available now at Toys “R” Us and will roll out to Target, Amazon, Barnes & Noble, and specialty retail in October.

Lightseekers Now Available at Toys “R” Us

Mari Starter PackToys “R” Us is the first brick-and-mortar retailer to sell TOMY International‘s Lightseekers action figures, trading cards, accessories, and more.

Lightseekers is an action adventure role-playing game from PlayFusion that integrates video games, smart action figures, artificial intelligence, augmented reality, trading cards, and more. TOMY is the master toy licensee for the line and is manufacturing, distributing, and marketing all of the toys. [Read more…]

TOMY Announces New Senior Leadership Team

TOMY_blue_logoTOMY International Inc., the subsidiary of TOMY Company Ltd. responsible for North America and Latin America, appointed two industry veterans to its newly-formed senior strategic leadership team. Effective immediately, Peter Henselerwill assume the role of president and Gregory Kilrea will join as chief operating officer. [Read more…]

Toys “R” Us Becomes Exclusive In-Store Retail Launch Partner for Lightseekers

LightseekersTOMY International, the master toy licensee for Lightseekers, announced that Toys “R” Us will be the first brick-and-mortar retailer to bring Lightseekers smart figures, trading cards, accessories, and more to its stores nationwide beginning July 1. Pre-sale for the assortment will begin online at toysrus.com starting on April 17. [Read more…]

Tomy International Announces Leadership Changes

TOMY,logoTomy Group has accepted the resignation of Gregory Kilrea as the CEO of Tomy International. Harold Meij, the president and CEO of Tomy Group, will act as interim CEO of Tomy International.

[Read more…]

TIF, National CASA Team Up to Help Kids in Southern California

pyp2015-250x167Nearly 150 volunteers from the Toy Industry Foundation (TIF) and the National Court Appointed Special Advocates Association (CASA) gave gift packages to 7,000 foster children in need throughout Southern California as part of the TIF’s annual Play Your Part event. Forty-one companies from the toy industry participated in the event, including Funrise Toy Corp., Jakks Pacific, Mattel, Patch Products, Tomy International, and VTech Electronics North America, as Big Heart and Specialty level event sponsors.

[Read more…]

Toy Industry Association (TIA) Elects New Leadership at Annual General Meeting

TIAAt its annual general meeting held on Monday, the Toy Industry Association (TIA) announced the election of three new members to the TIA Board of Directors for two-year terms of office expiring in February of 2017. Nominated to serve their first terms on the TIA Board were Kerry Cunnion, senior vice president of sales at Tomy International; Howard Kahn, chairman of Madame Alexander and CEO of Kahn Lucas; and Bruce Raiffe, president of Gund. [Read more…]

Q&A with Willie Wilkov, Chief Marketing Officer, Tomy International

Willie Wilkov CMO TOMYThe Toy Book (TTB): Which licenses do you anticipate will be key drivers in 2015?

Willie Wilkov (WW): 2015 is a big year on the license front for Tomy. We are proud to have the opportunity to work with Disney on two new Disney•Pixar movie properties–Inside Out and The Good Dinosaur– as well as the new Disney Junior TV show Miles from Tomorrowland. While we expect these new licenses to be key drivers for us in 2015, we have a portfolio of licensed properties that perform for us year after year, and we are anticipating growth in those brands as well. John Deere is an evergreen brand with a loyal following that is perennially one of our strongest selling lines company-wide. Our partners at Sega and The Pokémon Company International continue to bring new fans into their incredibly popular franchises, Sonic Boom and Pokémon, with fresh, engaging content, giving us so much to work with in our toy development. In the classic play arena, we see both Chuggington Wooden Railway and Chuggington StackTrack continuing to provide that first train experience for kids and growing with them through their love of train and construction play, while Lamaze maintains its stronghold as a leader in the infant developmental toy aisle. [Read more…]

Kerry Cunnion Named New Head of North American Toys for Tomy International

Kerry Cunnion has been promoted to senior vice president, sales and North American toy, for Tomy International. In this new role, he will oversee design, product development, and product marketing in addition to continuing his role leading Tomy International’s North American sales force.

Cunnion joined the company in 2009 as vice president of sales for the Mother, Infant and Toddler business unit, and brings three decades of consumer product sales experience. In 2011, he assumed responsibility for the integrated sales organization.

Prior to Tomy, Cunnion held various sales and marketing positions with organizations including Publications International, Huffy Bicycle Company, and Crayola.