The Toy Industry Foundation (TIF) and the National Court Appointed Special Advocate (CASA) Association, as well as CASA of Cook County, hosted nearly 500 Chicago-area foster children at Play Your Part–Chicago on July 16 at U.S. Cellular Field. TIF provided more than 3,700 playthings valued at more than $50,000 to foster children served by CASA of Cook County. Kids ages 3 through teens will be gifted with additional new toys to help celebrate birthdays, holidays, and special occasions.
Disney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. [Read more...]
Tech toys that make you feel cooler than Marty McFly were in abundance at the North American International Toy Fair this week, such as robots that imitate your movements and a Segway-like device that tracks your thoughts. But not all of the toys at the Jacob K. Javits Center were reminiscent of what Captain Kirk probably played with as a child. There were also some stellar construction sets, high-quality hand puppets, and wooden toys that make you say, “wow.” Classic play is not dead, and not all quality toys require a microchip. Some of the most innovative new products for kids feature little to no tech at all. Here are our favorite low-tech new toys from Toy Fair: [Read more...]
Ahead of North American International Toy Fair, Disney Consumer Products has unveiled the toy line from Tomy inspired by Disney Junior’s adventure series, Miles from Tomorrowland, which launched February 6. The Tomy toy line, which launches at retail this summer, includes vehicles, figures, and play sets, as well as science facts for kids ages 2 to 7 from NASA and NASA’s Jet Propulsion Laboratory (JPL).
The new Miles from Tomorrowland: Missions app, from Disney Publishing Worldwide, celebrated its launch on the show’s premiere day.
Today, Disney Consumer Products unveiled exclusive details about the new global toy lines for Disney∙Pixar’s Inside Out and The Good Dinosaur, debuting theatrically in the U.S. on June 19, and November 25, respectively. Both movies will feature toy lines from licensee Tomy.
Tomy’s toy line for Inside Out will include poseable character figures with light-up features, and all of the toys allow for self-expression and re-creation of key movie moments. The toy range for The Good Dinosaur appeals to kids of all ages, for both action figure play and more sophisticated remote control walking and talking. The unique characteristics of the film’s dinosaurs, such as how they move and run, are reflected in the toy line. [Read more...]
China-based Guangdong Alpha Animation and Culture Co. Ltd. has created Auldey Toys North America, which will launch its new headquarters in Boston, Mass. The Auldey Toys subsidiary comes as the company prepares for 2015, which will feature a focus on its established boys, R/C, and vehicles lines.
Auldey Toys will also launch its first North American preschool animation program, Super Wings, which will air next year.
Auldey Toys North America has appointed Adrian Roche as the company president. Joining Auldey Toys after eight years as vice president of brands at Mega Brands, and previously serving as vice president at The First Years (Tomy), Roche brings significant experience in the boys and preschool categories.
Auldey Toys North America has retained ChizComm Ltd. as its marketing agency.
Jeremy Robinson has been appointed as Schleich UK’s new country manager. He will take over responsibility for the UK and Eire from Gary Wilmot.