HoliDAY of Play 2015

Tomy International Announces Leadership Changes

TOMY,logoTomy Group has accepted the resignation of Gregory Kilrea as the CEO of Tomy International. Harold Meij, the president and CEO of Tomy Group, will act as interim CEO of Tomy International.

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TIF Lights Up the Lives of Chicago-Area Foster Children with 3,700 Toys

TIF,Chicago childrenThe Toy Industry Foundation (TIF) and the National Court Appointed Special Advocate (CASA) Association, as well as CASA of Cook County, hosted nearly 500 Chicago-area foster children at Play Your Part–Chicago on July 16 at U.S. Cellular Field. TIF provided more than 3,700 playthings valued at more than $50,000 to foster children served by CASA of Cook County. Kids ages 3 through teens will be gifted with additional new toys to help celebrate birthdays, holidays, and special occasions.

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Disney Consumer Products Launches Inside Out Product Line

May29.InsideOutDisney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. [Read more...]

COMMENTARY: At Toy Fair 2015, Classic, Low-Tech Play Is Alive and Well

Crayola Cling Maker, from Crayola

Tech toys that make you feel cooler than Marty McFly were in abundance at the North American International Toy Fair this week, such as robots that imitate your movements and a Segway-like device that tracks your thoughts. But not all of the toys at the Jacob K. Javits Center were reminiscent of what Captain Kirk probably played with as a child. There were also some stellar construction sets, high-quality hand puppets, and wooden toys that make you say, “wow.” Classic play is not dead, and not all quality toys require a microchip. Some of the most innovative new products for kids feature little to no tech at all. Here are our favorite low-tech new toys from Toy Fair: [Read more...]

Q&A with Willie Wilkov, Chief Marketing Officer, Tomy International

Willie Wilkov CMO TOMYThe Toy Book (TTB): Which licenses do you anticipate will be key drivers in 2015?

Willie Wilkov (WW): 2015 is a big year on the license front for Tomy. We are proud to have the opportunity to work with Disney on two new Disney•Pixar movie properties–Inside Out and The Good Dinosaur– as well as the new Disney Junior TV show Miles from Tomorrowland. While we expect these new licenses to be key drivers for us in 2015, we have a portfolio of licensed properties that perform for us year after year, and we are anticipating growth in those brands as well. John Deere is an evergreen brand with a loyal following that is perennially one of our strongest selling lines company-wide. Our partners at Sega and The Pokémon Company International continue to bring new fans into their incredibly popular franchises, Sonic Boom and Pokémon, with fresh, engaging content, giving us so much to work with in our toy development. In the classic play arena, we see both Chuggington Wooden Railway and Chuggington StackTrack continuing to provide that first train experience for kids and growing with them through their love of train and construction play, while Lamaze maintains its stronghold as a leader in the infant developmental toy aisle. [Read more...]

Tomy to Debut Miles from Tomorrowland Products Ahead of Toy Fair

MilesfromTomorrowlandBasicFigureAhead of North American International Toy Fair, Disney Consumer Products has unveiled the toy line from Tomy inspired by Disney Junior’s adventure series, Miles from Tomorrowland, which launched February 6. The Tomy toy line, which launches at retail this summer, includes vehicles, figures, and play sets, as well as science facts for kids ages 2 to 7 from NASA and NASA’s Jet Propulsion Laboratory (JPL).

The new Miles from Tomorrowland: Missions app, from Disney Publishing Worldwide, celebrated its launch on the show’s premiere day.

Tomy and Disney Consumer Products Team Up for Disney∙Pixar’s Inside Out and The Good Dinosaur

InsideOut,JoyToday, Disney Consumer Products unveiled exclusive details about the new global toy lines for DisneyPixar’s Inside Out and The Good Dinosaur, debuting theatrically in the U.S. on June 19, and November 25, respectively. Both movies will feature toy lines from licensee Tomy.

Tomy’s toy line for Inside Out will include poseable character figures with light-up features, and all of the toys allow for self-expression and re-creation of key movie moments. The toy range for The Good Dinosaur appeals to kids of all ages, for both action figure play and more sophisticated remote control walking and talking. The unique characteristics of the film’s dinosaurs, such as how they move and run, are reflected in the toy line. [Read more...]

Auldey Toys North America to Launch Next Year, Appoints Adrian Roche as President

AudleyChina-based Guangdong Alpha Animation and Culture Co. Ltd. has created Auldey Toys North America, which will launch its new headquarters in Boston, Mass. The Auldey Toys subsidiary comes as the company prepares for 2015, which will feature a focus on its established boys, R/C, and vehicles lines.

Auldey Toys will also launch its first North American preschool animation program, Super Wings, which will air next year.

Auldey Toys North America has appointed Adrian Roche as the company president. Joining Auldey Toys after eight years as vice president of brands at Mega Brands, and previously serving as vice president at The First Years (Tomy), Roche brings significant experience in the boys and preschool categories.

Auldey Toys North America has retained ChizComm Ltd. as its marketing agency.

Schleich Names Jeremy Robinson as New Country Manager

Jeremy RobinsonJeremy Robinson has been appointed as Schleich UK’s new country manager. He will take over responsibility for the UK and Eire from Gary Wilmot.

Robinson, who took up his new post beginning this month, has a wealth of sales experience within the toy trade, having held senior sales posts previously at Tomy and Bluw.

Sega Reveals Details about Sonic Boom Video Games

SonicWiiUconceptartSega will debut Sonic Boom: Rise of Lyric, developed by Big Red Button for the Wii U, and Sonic Boom: Shattered Crystal, developed by Sanzaru Games for the Nintendo 3DS, at this year’s Electronic Entertainment Expo in Los Angeles. The games will introduce new gameplay and the vilest villain in Sonic history: Lyric.

In both games, Sonic and his friends will work together to face Lyric, a giant snake-like creature from an ancient race. Gameplay will strongly focus on collaboration, making each of the team members’ roles elevated to capitalize each character’s unique talents and abilities. Sonic, Tails, Knuckles, Amy, and Sticks will need to band together as a team to prevent Lyric from powering his army of robots and carrying out his plan to destroy the world.

Both games were created to take full advantage of the gameplay mechanics of their respective consoles. Sonic Boom: Rise of the Lyric will be the first Wii U game to incorporate Cryengine, a 3-D game technology from Cyrtek, and will exhibit visually enhanced lush environments and landscapes within the game. [Read more...]