TOMY International Launches Game Division

TOMYTOMY International Inc., the subsidiary of TOMY Company Ltd., formed TOMY Games Group, dedicated to building on the company’s preschool and family games. Previous games in TOMY’s portfolio include Pop-Up Pirate, TOMY Water Games, Mr. Mouth, and Screwball Scramble.

New-to-the-U.S.-market introductions later this year includes Phil the Fridge, a fast-paced sorting game where players race to fill their fruit and veggie shapes into Phil before he pops open and spills the contents, and Fizzy Dizzy Hippo, where players take turns growing the Hippo’s belly with a press of the fizzy drink and win when he or she makes the Hippo’s belly pop.

TOMY International Debuts Pokémon Petite Pals Line

PetitPalsTOMY International, master toy licensee and distributor for Pokémon, debuted its all-new Petite Pals line. The new assortment features stylized Pokémon figures with thematic accessories and lifestyle play sets.

The line includes Petite Pals Figure Packs, the Garden Adventure Playset, the House Party Playset, and the Escape in the Forest Playset. Petite Pals is available now at Toys “R” Us and will roll out to Target, Amazon, Barnes & Noble, and specialty retail in October.

TOMY International Taps Vincent D’Alleva as Chief Brand Officer

TOMY_blue_logoTOMY International Inc. appointed Vincent D’Alleva as its chief brand officer. D’Alleva, a veteran brand and marketing executive in the toy and infant product categories, will guide the brand, product and consumer marketing strategy for TOMY’s infant, toddler and preschool businesses. The appointment is effective immediately.

D’Alleva most recently served as senior vice president global brands/general manager of Mattel/Fisher-Price, leading worldwide strategy for the company’s largest preschool entertainment brands. Prior to that, D’Alleva honed his infant product experience as general manager at global feeding company Mayborn Group, after having served as executive vice president marketing and product development/general manager of Dorel Juvenile Group for seven years.

Lightseekers Now Available at Toys “R” Us

Mari Starter PackToys “R” Us is the first brick-and-mortar retailer to sell TOMY International‘s Lightseekers action figures, trading cards, accessories, and more.

Lightseekers is an action adventure role-playing game from PlayFusion that integrates video games, smart action figures, artificial intelligence, augmented reality, trading cards, and more. TOMY is the master toy licensee for the line and is manufacturing, distributing, and marketing all of the toys. [Read more…]

TOMY Announces New Senior Leadership Team

TOMY_blue_logoTOMY International Inc., the subsidiary of TOMY Company Ltd. responsible for North America and Latin America, appointed two industry veterans to its newly-formed senior strategic leadership team. Effective immediately, Peter Henselerwill assume the role of president and Gregory Kilrea will join as chief operating officer. [Read more…]

Hasbro, TOMY Unveil Transformers Masterpiece Movie Series Figure Line

C08930620_630509586127_detail_17-300x295Hasbro and TOMY co-created a Transformers Masterpiece Movie Series, a line of figures based on Michael Bay’s series of Transformers films. The line was unveiled at the Beijing and Guangzhou Midnight Sales Event and commemorates the 10th anniversary of Michael Bay’s Transformers movies.

The first figure for release will be the Optimus Prime MPM-4 Figure, designed after the character’s appearance in the 2007 film, Transformers. It can transform from truck to robot and comes with a variety of battle accessories.

The fifth installment of the franchise, Transformers: The Last Knight, premieres this summer.

Toys “R” Us Becomes Exclusive In-Store Retail Launch Partner for Lightseekers

LightseekersTOMY International, the master toy licensee for Lightseekers, announced that Toys “R” Us will be the first brick-and-mortar retailer to bring Lightseekers smart figures, trading cards, accessories, and more to its stores nationwide beginning July 1. Pre-sale for the assortment will begin online at starting on April 17. [Read more…]

TOMY Releases Zootopia Inspired Line of Toys

TOMY_blue_logoTOMY released a new line of toys inspired by the Walt Disney Animation Studios feature film Zootopia. The line includes figures, vehicles, playsets, role-play, and plush toys that capture character personalities with lights, sounds, and songs to inspire fans to recreate the fun of Zootopia.

Zootopia is a mammal metropolis where animals of all sizes work and play together. TOMY’s new line of toys offers 12 character choices from the largest elephant to the smallest shrew. Also available will be two talking plush and Judy’s police cruiser, carrot recorder, and clip badge.

Zooptopia will debut theatrically in the U.S. on March 4. Click here for a preview!

TOMY, PlayFusion Team Up for Toys to Life

TOMY,logoTOMY International Inc. and PlayFusion signed a global licenensing agreement naming TOMY as master toy licensee for PlayFusion’s next-generation fantasy role-playing game that will deliver unique transmedia storytelling. The new offerings promise new levels of engagement and interactivity.

The new game and toy line are set to launch next year.

Tomy International Announces Leadership Changes

TOMY,logoTomy Group has accepted the resignation of Gregory Kilrea as the CEO of Tomy International. Harold Meij, the president and CEO of Tomy Group, will act as interim CEO of Tomy International.

[Read more…]