TOMY Announces New Senior Leadership Team

TOMY_blue_logoTOMY International Inc., the subsidiary of TOMY Company Ltd. responsible for North America and Latin America, appointed two industry veterans to its newly-formed senior strategic leadership team. Effective immediately, Peter Henselerwill assume the role of president and Gregory Kilrea will join as chief operating officer. [Read more...]

Hasbro, TOMY Unveil Transformers Masterpiece Movie Series Figure Line

C08930620_630509586127_detail_17-300x295Hasbro and TOMY co-created a Transformers Masterpiece Movie Series, a line of figures based on Michael Bay’s series of Transformers films. The line was unveiled at the Beijing and Guangzhou Midnight Sales Event and commemorates the 10th anniversary of Michael Bay’s Transformers movies.

The first figure for release will be the Optimus Prime MPM-4 Figure, designed after the character’s appearance in the 2007 film, Transformers. It can transform from truck to robot and comes with a variety of battle accessories.

The fifth installment of the franchise, Transformers: The Last Knight, premieres this summer.

Toys “R” Us Becomes Exclusive In-Store Retail Launch Partner for Lightseekers

LightseekersTOMY International, the master toy licensee for Lightseekers, announced that Toys “R” Us will be the first brick-and-mortar retailer to bring Lightseekers smart figures, trading cards, accessories, and more to its stores nationwide beginning July 1. Pre-sale for the assortment will begin online at toysrus.com starting on April 17. [Read more...]

TOMY Releases Zootopia Inspired Line of Toys

TOMY_blue_logoTOMY released a new line of toys inspired by the Walt Disney Animation Studios feature film Zootopia. The line includes figures, vehicles, playsets, role-play, and plush toys that capture character personalities with lights, sounds, and songs to inspire fans to recreate the fun of Zootopia.

Zootopia is a mammal metropolis where animals of all sizes work and play together. TOMY’s new line of toys offers 12 character choices from the largest elephant to the smallest shrew. Also available will be two talking plush and Judy’s police cruiser, carrot recorder, and clip badge.

Zooptopia will debut theatrically in the U.S. on March 4. Click here for a preview!

TOMY, PlayFusion Team Up for Toys to Life

TOMY,logoTOMY International Inc. and PlayFusion signed a global licenensing agreement naming TOMY as master toy licensee for PlayFusion’s next-generation fantasy role-playing game that will deliver unique transmedia storytelling. The new offerings promise new levels of engagement and interactivity.

The new game and toy line are set to launch next year.

Tomy International Announces Leadership Changes

TOMY,logoTomy Group has accepted the resignation of Gregory Kilrea as the CEO of Tomy International. Harold Meij, the president and CEO of Tomy Group, will act as interim CEO of Tomy International.

[Read more...]

TIF Lights Up the Lives of Chicago-Area Foster Children with 3,700 Toys

TIF,Chicago childrenThe Toy Industry Foundation (TIF) and the National Court Appointed Special Advocate (CASA) Association, as well as CASA of Cook County, hosted nearly 500 Chicago-area foster children at Play Your Part–Chicago on July 16 at U.S. Cellular Field. TIF provided more than 3,700 playthings valued at more than $50,000 to foster children served by CASA of Cook County. Kids ages 3 through teens will be gifted with additional new toys to help celebrate birthdays, holidays, and special occasions.

[Read more...]

Disney Consumer Products Launches Inside Out Product Line

May29.InsideOutDisney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. [Read more...]

COMMENTARY: At Toy Fair 2015, Classic, Low-Tech Play Is Alive and Well

Crayola Cling Maker, from Crayola

Tech toys that make you feel cooler than Marty McFly were in abundance at the North American International Toy Fair this week, such as robots that imitate your movements and a Segway-like device that tracks your thoughts. But not all of the toys at the Jacob K. Javits Center were reminiscent of what Captain Kirk probably played with as a child. There were also some stellar construction sets, high-quality hand puppets, and wooden toys that make you say, “wow.” Classic play is not dead, and not all quality toys require a microchip. Some of the most innovative new products for kids feature little to no tech at all. Here are our favorite low-tech new toys from Toy Fair: [Read more...]

Q&A with Willie Wilkov, Chief Marketing Officer, Tomy International

Willie Wilkov CMO TOMYThe Toy Book (TTB): Which licenses do you anticipate will be key drivers in 2015?

Willie Wilkov (WW): 2015 is a big year on the license front for Tomy. We are proud to have the opportunity to work with Disney on two new Disney•Pixar movie properties–Inside Out and The Good Dinosaur– as well as the new Disney Junior TV show Miles from Tomorrowland. While we expect these new licenses to be key drivers for us in 2015, we have a portfolio of licensed properties that perform for us year after year, and we are anticipating growth in those brands as well. John Deere is an evergreen brand with a loyal following that is perennially one of our strongest selling lines company-wide. Our partners at Sega and The Pokémon Company International continue to bring new fans into their incredibly popular franchises, Sonic Boom and Pokémon, with fresh, engaging content, giving us so much to work with in our toy development. In the classic play arena, we see both Chuggington Wooden Railway and Chuggington StackTrack continuing to provide that first train experience for kids and growing with them through their love of train and construction play, while Lamaze maintains its stronghold as a leader in the infant developmental toy aisle. [Read more...]