Sweet Suite 2016

Fourth Annual HoliDAY of Play Lets Adults Be Kids Again

unnamedThe Toy Insider, in partnership with Woman’s Day magazine, hosted the fourth annual HoliDAY of Play event on Friday, October 16, where more than 100 digital influencers and members of the press met face-to-face with some of the top companies in the toy industry to get hands-on experience with the best toys on the market.

Guests were treated to a gourmet brunch while enjoying sweeping views of New York City during this exclusive 2.5-hour event. Toy Insider Mom Laurie Schacht greeted guests with the one and only Darth Vader, reinforcing the strength of the Star Wars force this year. Schacht then gave guests a full presentation on the Toy Insider’s Hot 20Top Tech 12, and STEM 10 picks, as well as the top toy trends of 2015, which include:

Character Craze: Thanks to the upcoming launch of Star Wars: The Force Awakens, characters will play an even bigger role in the toy box than ever before, From interactive figures like Spin Master’s Legendary Yoda and Thinkway Toy’s 16-inch Darth Vader, toHasbro’s entire line of amazing role-play fun, these toys are easily the hottest of the year. Additional characters that will continue to be mega popular among kids are DisneyFrozen’s Elsa, the pups from Paw Patrol, and new adorable dinos from Disney•Pixar’s The Good Dinosaur. [Read more...]

The Toy Insider Unwraps 2015 Hottest Holiday Toys

Layout 1The Toy Insider unwrapped its 10th annual holiday gift guide today, including expert picks for the hottest toys and kids’ tech items of the 2015 season. The guide is broken out into three lists: the Hot 20, Top Tech 12, and, new for 2015, STEM 10. With many options for boys and girls of all ages, these 42 items are expected to top kids’ wish lists and be hard to find or sold out by Christmas.

“This year’s hottest toys are not only going to ‘wow’ kids this holiday season, but also keep them engaged in hours of imaginary, mind-stimulating, and creative play well into 2016,” says Laurie Schacht, Toy Insider Mom and publisher of The Toy Insider. “This year, we also created a STEM 10 list in response to requests from parents who are looking for great playthings to reinforce important science, technology, engineering and mathematics skills.”

Click here to see the full guide!

Toy Insider Experts Name Top Holiday Toys in Their Hot 20 and Top Tech 12 Lists

The Toy Insider logoThe Toy Insider has announced its Hot 20 and Top Tech 12 holiday toy lists, giving gift-givers a sneak peek at the must-have traditional and high-tech toys this holiday season. From Doc McStuffins to Elmo, Lego Fusion to LeapTV, each list includes top picks for kids of all ages. Covering a variety of play patterns, including classic toys and high-tech options, the Toy Insider gives parents and gift-givers a head start on finding toys for the holidays.

The Hot 20 and the Top Tech 12 are the kick-off sections of the Toy Insider holiday gift guide, which will appear in the November issue of Woman’s Day magazine, as well as www.toyinsider.com. The guide is broken down by age group (0-2, 3-5, 6-8, and 9+) with in-depth descriptions and a unique skill key of developmental needs and interests for each toy.

COMMENTARY: Tech Toys That Extend Beyond the Screen

TT12This year, for the first time ever, the Toy Insider released a list of top tech toys for the holiday season in its gift guide called the Top Tech 12. This list promotes the belief that we have here about a “well-balanced toy box.” In a world that has new technology each day—and tons of digital, innovative toys for kids—it’s easy to get caught up in buying the newest, most glamorous toys out there without really knowing if it’s the right toy for your kid. The Toy Insider’s goal with this list is to help shoppers sift through all of the options out there for forward-thinking and impressive tech-based toys that incorporate the latest in digital play, creativity, and innovation.

Shameless self-promotion aside, tech toys are becoming harder and harder to sift through, so finding the perfect one for every kid can be difficult.  Of course, many in the industry, wandering the shopping aisles, and generally existing around toys know about Skylanders Swap Force and Disney Infinity, two new innovative video game platforms that mix digital and physical play, but they aren’t the only toys out there with exciting new technology. All of the toys on our Top Tech 12 list are great, but I picked a few favorites that are not only great technology innovations, but they also give kids other options of physical play—so they aren’t glued to a screen all day.

robodog_dalmatian_p9_go_pee_copy (1)Zoomer, from Spin Master, is a trainable robotic dog that is the perfect option for kids that want a pet and parents that want a clean house. Zoomer can be trained to respond to a bunch of different commands and tricks in three different languages (English, Spanish, and French). Zoomer learns kids’ voices and how to respond to these commands. He is adorably cute and lifelike. Left to his own devices, he’ll wander around the room, just like a real puppy. Zoomer’s LED lights blink and react making him seem more alive than your typical robots. [Read more...]