COMMENTARY: Celebrating Canada Day—Toy Style!

In case you didn’t know, this past Tuesday was the national day of Canada! Here at The Toy Book, we’re lucky enough to work with tons of awesome Canadian toy companies, and to show both our support and Canada pride, here are some of our favorite toys from great Canadian toy manufacturers:

WowWee.MipWowWee

From WowWee, we always know to expect something innovative and hi-tech, such as last year’s 32-inch-long Roboraptor. In keeping up with the robo-trend, WowWee recently rolled out MiP, a unique, dual-wheel balancing interactive robot that utilizes GestureSense technology. With MiP, kids can control the robot through a Bluetooth link to any smart device using a free app. There are fun games to play with MiP, and kids can even make it dance to songs from their iTunes library. [Read more...]

COMMENTARY: Bath Time Is Play Time in My House

I’m a lucky mom (for many reasons), but in the context of this post I’m lucky because my kids love taking baths. It’s one less thing to fight about. However, the reason they don’t mind cleaning up is that it’s fun. It’s not the getting clean part they enjoy (Lena has tried to make me forget about that portion of the experience many times), but the playing. Entertaining a 4-year-old in the tub is very different from distracting an 8-month-old, but bath toys have come a long way since I was a kid (plastic cup and Dawn dish soap, anyone?), and I’ve got a whole array of toys to get the job done. [Read more...]

COMMENTARY: Lighting Up Imaginative Play: Light-Up Toys Provide Magical Fun For Kids

When I attended Fall Toy Preview in October, I had a conversation with a few industry executives about how when companies expand their line to include glow-in-the-dark or light-up SKUs, it often signals the end of the brand. They referred to glow-in-the-dark and light-up products as a “last resort,” and said it typically means that there are no other possible innovations for the product line.

However, I know a certain 4-year-old boy who would absolutely disagree with this idea, along with his 8-year-old sister (aka my niece and nephew!). LED lights have a strange magic to them—especially for kids. The bright colors they provide, just like glow-in-the-dark effects, seem like something out of a fantasy story that kids go crazy over—no matter how simple the technology actually is. There are some great new products hitting the market that reflect how great glow can be, here are some of my favorites:

TRACERTRACK_24

 

Tracer Racers, from Skullduggery, utilize Light Trail Technology as they blaze streaks of light on the glow-in-the-dark track. That’s right—LEDs AND glow play patterns. Lights galore! Magic frenzy!—and there’s more! Each Tracer Racer beams down purple light rays from its undercarriage onto the track, which is specially engineered to emit glow remnants only after the racer has passed. The new Tracer Racer drag racing sets include a 10-foot single lane set including one racer, an 8-foot double lane set with two racers, and a 12-foot double lane loop set with a light-up finish gate and two racers. The company will also introduce trucks to the line this year. Kids ages 6 and up are sure to enjoy all of the amazing light-up elements in this toy. [Read more...]

Google’s Zeitgeist Releases Top 10 Trending Toy Searches for 2013

Google has released its annual Zeitgeist—a “spirit of the times”—which gives us a chance to remember the people, places and topics that got us talking, and ultimately searching, before a new year begins. The list of top toy searches features new toys such as Minions and Palace Pets, but also old favorites, such as Play-Doh. Here are the top 10 trending toy searches this year:

  1. Pokémon
  2. Play-Doh
  3. Digimon Fusion
  4. Minecraft Toys
  5. Minions
  6. Palace Pets
  7. Paw Patrol
  8. Pacific Rim Toys
  9. My Little Pony
  10. Disney Planes

The 2013 Zeitgeist site provides more than 1000 top-10 lists of popular and trending searches from 72 countries, making it the most comprehensive and global list to date.

COMMENTARY: Easing Kids’ Nighttime Fears One Toy at a Time

It’s 9 p.m.—already well past bedtime—and your little one is still buzzing about the house in his or her favorite footie pajamas begging to play with just one more toy for just five more minutes. Whether it’s because they are restless or afraid of the dark, looming shadows in their room, getting kids down at the end of a long day can be a challenge. While you’d probably like the toy box to stay shut so you can get them off to bed, there are actually some great toys on the market that can assist you in this (often) headache-inducing process.

DinoRoar.Baby'sFirst.GoldbergerPart of the Baby’s First line, from Goldberger Toys, Dino Roar is great for kids who get scared when bedtime rolls around. The adorable baby doll is dressed in a pink or blue dinosaur costume, so both boys and girls can enjoy the security Dino provides. Little ones can press Dino’s belly for a “roar” sound that’s sure to intimidate any scary monsters lingering in the closet or under the bed. Dino’s glowing face and soft feel give kids ages 18 months and up security while falling asleep.

StarShineWatchdogs.KellytoyFor kids a bit older, Starshine Watchdogs, from Kellytoy USA, are ready to protect and serve at bedtime. Orion (blue) and Skye (pink) are cuddly plush puppies. They each say reassuring phrases, such as “don’t worry, I’m here,” and “all secure, sleep tight.” By pressing Orion or Skye’s right paw, the included Star Light nightlight illuminates the room, but automatically shuts off after a few minutes. Parents can even purchase additional Star Lights for other areas of the house, in case kids need to get up in the middle of the night to use the bathroom or get a glass of water. The bright star on the puppies’ chest also glows when kids press their left paw. These pups are great for travel.

Hello Kitty Lullalight, from Tech 4 Kids

Hello Kitty Lullalight, from Tech 4 Kids

Night lights are great for kids who have trouble with the dark, but throwing their favorite characters into the mix can make them feel even more secure at night. Spot Lite is a line of light-up character-based products from Tech 4 Kids. Including in the line are Lullalights, which are dome-shaped nightlights that glow and play lullabies. Featuring characters including the Smurfs, Hello Kitty, and Moshi Monsters, Lullalights project a colorful character image on the bedroom ceiling. Nite Friends are shaped nightlights also featuring kids’ favorite characters. They have an auto shut-off and are wireless, making them great for travel.

Jake.WallFriends.UncleMilton

Wall Friends, from Uncle Milton, not only serve as a nightlight, but as a piece of room décor. Available in multiple popular characters including Doc McStuffins, Cinderella, Jake the Pirate, Lightning McQueen, Minnie, and Mickey, Wall Friends easily adhere to bedroom walls. Each Wall Friends includes a remote, so kids can interact with them and hear their favorite characters say familiar phrases without getting out of bed. Wall Friends even feature two brightness settings and an auto shut-off.

All of these innovative products provide parents with an easy way to get their kids safely settled into bed at night. Easing their fears in a fun way with plush, dolls, or their favorite characters will make them stop begging to sleep in mom and dad’s room, and keep them better rested for the busy day on the horizon.

For more commentary from Marissa, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

COMMENTARY: Boo! Halloween Toys That Outlast the Season

by Laurie Schacht, Toy Insider Mom

zombieLast year was a pretty tough Halloween on the east coast. Just a few days before the holiday, Hurricane Sandy shut off our lights, devastated our coasts, and in my neck of the woods, pretty much canceled parties and trick-or-treating. So this year I hope to see all our favorite ghosts and goblins make a big comeback.   

Who will you be this year? The Marvel superheroes will be strong sellers. Lets face it: what kid doesn’t want to save the world—and what adult doesn’t want a few hours to be “that hot” at a grown up party dressed up as Iron Man or Wonder Woman!

For little girls, if you haven’t purchased their Doc McStuffins or Sofia the First costumes yet, good luck finding them. I’ve yet to meet a 4-year-old girl that hadn’t loved one or both of these new favorite characters. Boys are loving Jake and his Never Land Pirates, Skylanders, Trash Pack Kids, and Slugterra.

But it’s not just in the costume. There are some great additions to the two hottest video games with Halloween themes this year that I need to share. Skylanders Giants released their special Halloween edition called Eye-Brawl. It’s sports a pumpkin head and a skeleton head at his feet. Disney Infinity will let kids build their own Halloween town in Toy Box mode, with the Pumpkin King throwing pumpkins at other characters, including the newly released Jack Skellington. [Read more...]

Long Island Newsday Picks Up the Toy Insider’s Hot 20 List of Holiday Toys

Check out Long Island Newsday’s slideshow of the Toy Insider’s Hot 20 list!

The Toy Insider’s ‘Hot 20′ list of 2013 via Long Island Newsday!

COMMENTARY: Big Rewards for a Little Bit of Cash

Sometimes kids deserve a special little treat—whether they refrain from crying at the dentist, got an extra star on their homework assignment, or behaved well on a long shopping trip, it’s nice to reward them for good behavior. Candy is a cheap, instant, and enjoyable treat, but we all know kids can do with a little less sugar (and, in turn, fewer painful dentist visits!).  There are some great inexpensive toys with lots of play value that will help reward kids for good behavior without breaking the bank or causing cavities.

ABSW Telepods Jedi vs Sith Multi-PacksAngry Birds Star Wars Telepods, from Hasbro, are sold in two-figure packs for less than $10. Kids can teleport the collectible figures right into the Angry Birds Star Wars II app, from Rovio Entertainment, on iOS and Android devices. Each figure has a unique QR code on the bottom, so kids can distinguish their characters from their friends’, even if they have the same ones. With more than 30 figures to collect, Hasbro also has compatible play sets at higher price points. With both virtual and physical play, Telepods is a great choice for a quick treat that will keep kids engaged for a long time. [Read more...]

COMMENTARY: Why I Love Elmo

by Laurie Schacht, Toy Insider Mom

bighugsI’ve loved Elmo for as long as I can remember … and I’m not alone! He spans generations of boys, girls, kids, and adults. And while one might be able to argue that Mickey Mouse has the same appeal (and in many ways he does), every year there’s a brand new Elmo for a brand new group of kids to bring home and to love. But be warned, not all Elmo’s are alike.

When my kids were toddlers Elmo came in the form of a simple stuffed animal. He was cherished by all my girls, but especially my oldest, now 23. Today, she still adores him. I’ve actually had my ups and downs with Elmo (though my true love for him never really falters) as he has engaged in the world of technology.

Every holiday season I’m asked, “What’s the new Tickle Me Elmo this year?” and I think to myself, “I hope there isn’t one.”  Yes, Tickle Me Elmo, from Fisher-Price, was a retailer’s and a manufacturer’s dream toy—a toy retailers couldn’t keep in stock because demand was so high, and at the time, no one had ever seen such innovation in plush. Add the Elmo factor and it was a solid hit (followed by a few more, such as the extreme version). But while it was sold out everywhere, sold for huge markups by individuals, and fought over in stores—and as cool as the innovation was—this was not my favorite Elmo. I could never watch Elmo laugh or roll over on the floor, pounding the floor and laughing, without full out laughing myself. The problem was that I was just watching. [Read more...]

Little Tikes’ Interactive Lil’ Blabberz Love to Chat

632792-talking-blabbler_300Lil’ Blabberz, from Little Tikes, are crazy and funny characters in the shape of a ball. The silly characters interact, tell jokes, and dance and sing together, with mouth animations that bring the toy to life. Kids ages 3 and up will love Oolie, a Lil’ Blabberz who is funny, and crazy, but also soft and fuzzy. Lil’ Blabberz can be stand-alone toys, but if there is another Lil’ Blabberz in the room, the fun multiples as they interact with each other. 

Lil’ Blabberz is part of Little Tikes’ new extensive holiday line