Bazooka Candy Brands and Hasbro Cross-Promoting for Digital and Retail

Hasbro logoHasbro and Bazooka Candy Brands are joining forces for a cross-promotion launching this month. Favorite childhood games and tasty, classic candies such as Juicy Drop, Baby Bottle Pop, and Jumbo Push Pop will be co-mingling.

The promotion will feature a campaign with retail, digital, and social elements:

Retail: The strong in-store presence will include shippers with $3 off any one Hasbro game coupons. Family prize opportunities sponsored by Topps will include chances to win a Carnival cruise or one of 100 Hasbro game and Bazooka Candy Brand prize packs.

Digital: Bazooka Candy Brands’ site, candymania.com, will be re-branded and skinned to feature Hasbro game themes. Along with the redesign, the site will host an interactive online promotion sponsored by Topps, featuring an instant win game where fans can play for a chance to win game and candy prize packs, which include Hasbro games such as Monopoly and Twister and Bazooka candy.

Social: There will be cross promotions on both Bazooka Candy Brands’ and Hasbro’s social media platforms.

Moshi Monsters Toys Exclusively At Toys “R” Us

Mind Candy and Spin Master, Ltd have announced a partnership to expand the online gaming hit Moshi Monsters into a line of toys, to be carried exclusively at Toys “R” Us. The product offerings will include six plush Moshi Monsters characters, as well as 32 Moshling (monsters’ pets) minifigures, all available in late July. To integrate the toy experience with the online world, the toy design includes secret redeemable codes and special trial memberships. Future merchandising will include trading cards produced by Topps and books from Scholastic, Inc.