PlaySquare LLC, the creator of Touchable Television for the tablet, announced an investment and partnership with Curious Pictures, a leading producer of television programs, commercials, animation, feature films, and video games.
Under the terms of its agreement, Curious Pictures will also be a production partner and provide support to PlaySquare in the development of Touchable Television episodes for its PlaySquare platform. The investment is being made through Curious Ventures, the venture arm of Curious Pictures.
PlaySquare will co-locate with Curious Pictures in their New York City studio. In addition, Jan Korbelin, CEO of Curious Pictures, will become an advisor and board member of PlaySquare.
PlaySquare’s first release is an adaptation of the episode “Happy Birthday Dog,” from PBS Kids’ WordWorld, which was released last July and has since accumulated more than 13 million minutes of use, as well as several industry awards. It is currently available for free on iTunes for a limited time.
The Company plans to release new episodes and the PlaySquare platform in the fall.