Mandala Research has announced the results of an international visitors study underwritten by Macy’s and Shop America Alliance and conducted in partnership with the U.S. Department of Commerce/Office of Travel & Tourism Industries (DOC).
The study polled 2,500 inbound travelers to the U.S., who had visited within the past 12 months, on their itineraries and shopping plans. The visitors included those from Australia, Brazil, China, India, and Korea. On average, the respondents spent $3,517 on their trip to the U.S., and one-third of that (approximately $1,172) was spent on shopping.
According to results, 56 percent said shopping was the key reason for the trip or it helped them choose among destinations. In addition, these travelers purchased more than the twice the amount they had planned to purchase while shopping in the U.S.
Apparel was the top purchase for the visitors. While toys were not on the top 10 list of items planned to purchase, a quarter of all travelers said they purchased toys on their most recent trip to the U.S.