Toys “R” Us Updates E-Commerce Sites

Toys “R” Us U.S. has redesigned and updated its e-commerce sites, toysrus.com and babiesrus.com. The websites have a new design and layout, navigation, and new features to help everyone find savings and information about the company’s offerings with ease. In addition, the sites have introduced social shopping, allowing customers to organize their most-wanted items in shareable toy and baby boards, while also viewing popular and trending products on the sites.

New and enhanced features on toysrus.com and babiesrus.com include:

  • Toy & Baby BoardsShoppers can now organize their most-wanted items in toy and baby boards. This feature allows moms and dads to gather an assortment of products into a themed board, which can then be shared with family and friends via Twitter, Facebook, and Pinterest. Users can also invite their friends to create boards.
  • New Homepage and Site NavigationThe homepage features cleaner design and layout, with a larger space for current featured products and promotions. In addition, shoppers can move between toysrus.com and babiesrus.com with the brands presented in tabs at the top left of the page. New Shop By navigation gives each subcategory its own merchandising space, making it easier to narrow down the choices available on child’s age and interests or the recipient’s needs.

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