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More Details on Marvel’s The Avengers Play Set for Disney Infinity: Marvel Super Heroes

MarvelInfinity.IronMan copyDisney Interactive has released updated details for Marvel’s The Avengers Play Set, which will be available for Disney Infinity: Marvel Super Heroes (2.0 Edition) this fall. Based on a brand new, true-to-property storyline composed with the help of veteran Marvel writer Brian Michael Bendis, the play set will feature Iron Man, Black Widow, Thor, Captain America, Hulk, and Hawkeye.

In The Avengers Play Set, players take the role of earth’s mightiest heroes as they try to put an end to Loki’s plans to invade New York City. Along the way, they will learn that Loki isn’t working alone, but is merely the first obstacle in a larger, equally villainous plotline. [Read more...]

COMMENTARY: Keeping It Fresh for Kids Sends Them Running to the Store

So many toys and video games are introduced each year. Many of them succeed at selling in and selling through, others flop, but manufacturers who have the wherewithal to get involved with their customers have the opportunity to draw in more customers, and to get their currently satisfied customers talking about their purchase and even send them running back to buy more.

disney-infinity-figurines-300x229One company that I’ve recently noticed to be doing an excellent job at this is Disney Interactive, with its Disney Infinity lineup. Disney Infinity, in case you’re somehow unaware, is a video game with a physical toy component. The toys are figures of favorite Disney characters. When a gamer owns a character’s figure, they can transport that character into their game, unlocking new worlds and ways to play.

Kids love collecting, so they are going to want to collect all the figures, and at $13.99 for one figure or $30.99 for a three pack, it’s not unreasonable for gift givers to purchase them as a birthday or holiday gift. What’s brilliant, however, is letting kids have some ownership. The tagline “Play in Their Worlds or Create Your Own” might sound a bit intimidating to the average adult. “Create my own world? I don’t know anything about video game coding!” To a kid, it sounds like magic, and it kind of is. Kids can easily create their own world—called a Toy Box—and then show their friends, who can bring over their own figures and they can play together in this newly created Toy Box. Even more amazing, they can share their new Toy Box with players all over the world. A bit heady for a kid, no?

Fantastic, but here’s the really brilliant part. Disney Interactive issues challenges to players to create their own Toy Boxes with a certain theme, for example, the recent Contraption Challenge, where players were tasked to create “crazy, unique and exciting contraptions that perform simple tasks.” The top five submissions were showcased on a Disney Infinity Toy Box Top Five Countdown webisode and will no doubt be downloaded by thousands of kids around the world. Now that’s exciting.

Each Thursday a new challenge is issued, so gamers are continuously being engaged and made to feel like part of a community. Parents are happy because their child is not only making their purchase worthwhile by continuing to play with it, but they are being creative while doing so. That in turn, yields more sales. Because when kids then ask for more figures to enhance their game play experience, parents are more likely to buy.

Check back regularly for more toy industry commentary from Jackie. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

 

Disney Infinity Launches New Custom Toy Boxes

CaveofWonders1-X2Disney Infinity fans can continue their adventures in the revolutionary Toy Box mode with five brand new custom Toy Boxes that are available now for download free of charge on Xbox 360, PlayStation 3, and Wii U.

The five free Toy Boxes available now for download are:

  • Cave of Wonders Race – Race through the Cave of Wonders and Aladdin’s Agrabah Castle. Compete against Cars characters or other players.
  • Super Sidescroll – Trigger the side scrolling camera to start, then jump and bash through a classic game level. 
  • ESPN Speedway – Rev those engines and race friends around the stadium loop, brake for a pit stop, and celebrate with a victory lap.
  • Hot Lava – Rope bridges are the only thing between players and flowing lava in this treacherous Toy Box.
  • Wrestling Arena – Want to become the Disney Infinity combat champ? Battle friends in two tricked out wrestling rings.

[Read more...]

New Disney Infinity Creating Infinity Video Demonstrates ‘Toy Box’ Mode

536459_525225537528173_1277236125_nDisney Interactive released the second video in its behind-the-scenes Creating Infinity series. The new video focuses on the inspiration behind Disney Infinity‘s “Toy Box” mode, and includes interviews with Pixar and Avalanche Software creative visionaries, as well as commentary from Disney storytellers. In the interviews, leaders such as John Lasseter and John Blackburn discuss how creative play shaped their lives and inspired Disney Infinity.

When Disney Infinity hits store shelves in August, the game will usher in a new era in creative play by introducing a virtual Toy Box that allows players to combine Disney and Pixar’s most popular characters, worlds, gadgets, vehicles, and locations to create one-of-a-kind Disney-themed action and adventure games, sports and racing competitions, team-based and head-to-head challenges, and more.

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