Disney Interactive Hosts Top Disney Infinity Community Members at Inaugural Toy Box Summit

Toy Box SummitTwenty-two of the most talented Disney Infinity Toy Box designers were invited to the Inaugural Disney Infinity Toy Box Summit, which took place this weekend at Avalanche Software in Salt Lake City, Utah. The event gave the community members exclusive access to Disney Infinity: Marvel Super Heroes Toy Box 2.0, allowed them to meet with the development team, and challenged them participate in a Toy Box design competition for the chance to win a special Disney Infinity prize pack.

Five Toy Box artists served as mentors for Toy Box Summit guests, who were hand-picked from the community for delivering amazing Toy Box creations that were consistently among those showcased for players to download on the Disney Infinity Toy Box TV web series. The artists include Stewart Malcolm (Crazybynick), Patrick Efird (Papa Echo), Tyler Cole (TyForce), Jose Abalos (doctorlogicgate), and Quinn Johnson (quinnjitsu). They are also currently working on new Toy Box content that will be released for Disney Infinity: Marvel Super Heroes.  [Read more...]

New Disney Infinity Toy Box 2.0 Trailer!

In the wake of the first annual Disney Infinity Toy Box Summit, Disney Interactive today unveiled a new Toy Box trailer for Disney Infinity (2.0 Edition), with appearances by Marvel and Disney characters.

Toy Box 2.0 features new toys, tools, templates, Toy Box Games, and more.

Disney Infinity 2.0 to Include Full Set of Toy Box 2.0 Features

DisneyInfinityA host of new Toy Box features will debut in the new Disney Infinity (2.0 Edition) from Disney Interactive, which hits retail stores next month. The new Disney Infinity Toy Box 2.0 Edition will have Toy Box tools for world creators and builders. For creators, there will be tools that can be placed into a world in real-time, and a themed arrangement will build that world within minutes; while for builders, there will be non-player characters that can be dropped into Toy Boxes to build out detailed worlds.

There will also be new templates—including battle arenas, race tracks, and more—that players can use and customize using items saved to their personal Toy Boxes, and other customizable features.

In addition, more toys have been added to the Toy Box to allow for more detailed games with beginnings, endings, winners, and losers. A news feed will also be featured on the main menu, giving players access to more storage, and allowing them to like and store user-generated toy boxes.

Disney Infinity: Marvel Release Date Set, Pre-Order Program Launches

Marvel.jngDisney Infinity: Marvel Super Heroes 2.0 Edition will be available for retail on September 23. The game will introduce new Marvel play sets and characters that players can experience exclusively inside of the new version of the game. In addition, the popular Toy Box mode will return with enhanced features, where users can create their own adventures and share them online with friends.

Disney Interactive has also launched a pre-order program for the game. Through September 22, fans will receive a Disney Infinity 2.0 Marvel figure as a bonus for pre-ordering the Disney Infinity: Marvel Super Heroes Starter Pack. The game is available for pre-order at retailers nationwide.

More Details on Marvel’s The Avengers Play Set for Disney Infinity: Marvel Super Heroes

MarvelInfinity.IronMan copyDisney Interactive has released updated details for Marvel’s The Avengers Play Set, which will be available for Disney Infinity: Marvel Super Heroes (2.0 Edition) this fall. Based on a brand new, true-to-property storyline composed with the help of veteran Marvel writer Brian Michael Bendis, the play set will feature Iron Man, Black Widow, Thor, Captain America, Hulk, and Hawkeye.

In The Avengers Play Set, players take the role of earth’s mightiest heroes as they try to put an end to Loki’s plans to invade New York City. Along the way, they will learn that Loki isn’t working alone, but is merely the first obstacle in a larger, equally villainous plotline. [Read more...]

COMMENTARY: Keeping It Fresh for Kids Sends Them Running to the Store

So many toys and video games are introduced each year. Many of them succeed at selling in and selling through, others flop, but manufacturers who have the wherewithal to get involved with their customers have the opportunity to draw in more customers, and to get their currently satisfied customers talking about their purchase and even send them running back to buy more.

disney-infinity-figurines-300x229One company that I’ve recently noticed to be doing an excellent job at this is Disney Interactive, with its Disney Infinity lineup. Disney Infinity, in case you’re somehow unaware, is a video game with a physical toy component. The toys are figures of favorite Disney characters. When a gamer owns a character’s figure, they can transport that character into their game, unlocking new worlds and ways to play.

Kids love collecting, so they are going to want to collect all the figures, and at $13.99 for one figure or $30.99 for a three pack, it’s not unreasonable for gift givers to purchase them as a birthday or holiday gift. What’s brilliant, however, is letting kids have some ownership. The tagline “Play in Their Worlds or Create Your Own” might sound a bit intimidating to the average adult. “Create my own world? I don’t know anything about video game coding!” To a kid, it sounds like magic, and it kind of is. Kids can easily create their own world—called a Toy Box—and then show their friends, who can bring over their own figures and they can play together in this newly created Toy Box. Even more amazing, they can share their new Toy Box with players all over the world. A bit heady for a kid, no?

Fantastic, but here’s the really brilliant part. Disney Interactive issues challenges to players to create their own Toy Boxes with a certain theme, for example, the recent Contraption Challenge, where players were tasked to create “crazy, unique and exciting contraptions that perform simple tasks.” The top five submissions were showcased on a Disney Infinity Toy Box Top Five Countdown webisode and will no doubt be downloaded by thousands of kids around the world. Now that’s exciting.

Each Thursday a new challenge is issued, so gamers are continuously being engaged and made to feel like part of a community. Parents are happy because their child is not only making their purchase worthwhile by continuing to play with it, but they are being creative while doing so. That in turn, yields more sales. Because when kids then ask for more figures to enhance their game play experience, parents are more likely to buy.

Check back regularly for more toy industry commentary from Jackie. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

 

Disney Infinity Launches New Custom Toy Boxes

CaveofWonders1-X2Disney Infinity fans can continue their adventures in the revolutionary Toy Box mode with five brand new custom Toy Boxes that are available now for download free of charge on Xbox 360, PlayStation 3, and Wii U.

The five free Toy Boxes available now for download are:

  • Cave of Wonders Race – Race through the Cave of Wonders and Aladdin’s Agrabah Castle. Compete against Cars characters or other players.
  • Super Sidescroll – Trigger the side scrolling camera to start, then jump and bash through a classic game level. 
  • ESPN Speedway – Rev those engines and race friends around the stadium loop, brake for a pit stop, and celebrate with a victory lap.
  • Hot Lava – Rope bridges are the only thing between players and flowing lava in this treacherous Toy Box.
  • Wrestling Arena – Want to become the Disney Infinity combat champ? Battle friends in two tricked out wrestling rings.

[Read more...]

New Disney Infinity Creating Infinity Video Demonstrates ‘Toy Box’ Mode

536459_525225537528173_1277236125_nDisney Interactive released the second video in its behind-the-scenes Creating Infinity series. The new video focuses on the inspiration behind Disney Infinity‘s “Toy Box” mode, and includes interviews with Pixar and Avalanche Software creative visionaries, as well as commentary from Disney storytellers. In the interviews, leaders such as John Lasseter and John Blackburn discuss how creative play shaped their lives and inspired Disney Infinity.

When Disney Infinity hits store shelves in August, the game will usher in a new era in creative play by introducing a virtual Toy Box that allows players to combine Disney and Pixar’s most popular characters, worlds, gadgets, vehicles, and locations to create one-of-a-kind Disney-themed action and adventure games, sports and racing competitions, team-based and head-to-head challenges, and more.

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