Spielwarenmesse Announces Topics and Dates for Toy Business Forum

SpielwarenmesseegFrom January 28 to February 1, Spielwarenmesse will be hosting its Toy Business Forum for visitors to the trade show, which is scheduled to take place at the Nuremberg Exhibition Centre.

Visitors can get their knowledge of the industry up to speed at the free forums, where experts will explain new and worthwhile aspects of daily topics in 30-minute presentations.

The forums, which can be followed in both German and English, will be held daily from 1 p.m. to 3 p.m. at Hall 3A. The subjects addressed will be as follows:

  • Wednesday: ToyKnowHow: Experiencing future trends & technologies
  • Thursday: Licenses: Recognizing worldwide trends in 2015
  • Friday: Online Marketing: Understanding strategies on the World Wide Web
  • Saturday: Marketing: Discovering potentials for the trade
  • Sunday: Visual Merchandising: Creating experience worlds

A selection of talks from 2014’s Toy Business Forum can be found at www.youtube.com/spielwarenmesse. Additional information is available at www.toyfair.de/toybusinessforum.

Toy Business Forum Brings Knowledge to Spielwarenmesse eG

ToyBusinessForumThe Toy Business Forum offers extra knowledge for exhibitors and visitors at Spielwarenmesse eG. At the forum, scheduled for January 29 to February 3, experts speak on the latest toy trends as well as unusual marketing tools.

Christian Blümelhuber, professor at the Berlin University of the Arts, will tackle the subject of future management; while toy specialist Reyne Rice will reveal the latest developments in the international toy market. Meanwhile, Andreas Haderlein will discuss what strategies tomorrow’s shops should adopt.

The following daily presentations are scheduled for 1 p.m. to 3 p.m. in Hall 3A:

  • Wednesday: ToyKnowHow—Recognizing Trends, Shaping the Future
  • Thursday: Multichannel—Successful Use of New Opportunities
  • Friday: Future Retail—Tomorrow’s Shop
  • Saturday: Marketing—Retail Branding
  • Sunday: Multichannel—Offline and Online for Success
  • Monday: Live Actions

A detailed overview of the topics is available at www.toyfair.de/toybusinessforum. The presentations will be given in German and English.