China Toy Fair


Modarri Kickstarts a New Breed of Toy Car

ModarriThoughtFull Toys has launched a Kickstarter campaign for Modarri, a line that seeks to reinvent the toy car space. The company’s intent is to create toy cars that are sleek and durable, yet also drivable, buildable, and interchangeable.

Modarri cars can be disassembled and redesigned by changing their parts, leading to hands-on experimentation with real physical objects. In addition, kids can learn about the physics and mechanics of suspension and steering by driving the cars around, and feel the differences in performance by swapping out parts.

Suitable for kids ages 6 and up, Modarri cars are built using a combination of metal and high strength plastic, with no screws. The planned color prototypes of Modarri include the Street Car S1, Dirt Car X1, and Track Car T1; and each car includes chassis, hood/windshield, seat pan, seat, fenders and frame, hex tool, wheels, and front and rear suspension. [Read more...]

Ridemakerz Comes to FAO Schwarz Fifth Avenue

imagesRidemakerz is driving to New York City with the grand opening of the experimental Ridemakerz store-within-a-store at the FAO Schwarz Fifth Avenue location on the second level. The shop officially opens at 10 a.m. on November 11, and Ridemakerz will offer 100 complimentary Ridez to the first 100 people who arrive before 11 a.m. In celebration of Veteran’s Day, a complimentary Ridemakerz baseball cap will be offered to veterans who visit the store.

The Ridemakerz shop resembles the look and feel of an authentic race car garage and offers a unique experience for kids and adults to build their own toy cars. Customizers can choose from authentic cars, including Corvettes, Vipers, and Mustangs, and entertainment characters like Lightning McQueen, Iron Man, and Spider-Man. There are more than 649 million possible combinations to be made with customizable options, including lights, sounds, accessories, and decals.

For a unique experience, participants can also engage in the Pit Crew Challenge where their build times can be compared against family and friends. For special occasions such as birthdays, group outings, and company team-building, Ridemakers offers Revved Up Bashes, where friends can “Chooze, Customize, and Cruise” home with a one-of-a-kind Ridez. As the holidays approach, Ridemakerz will begin offering special, in-store events, as well as in-store and online deals on new products.

Interactive Ridemakerz retail shops have already opened in Downtown Disney in Anaheim, Calif.; Downtown Disney in Lake Buena Vista, Fla.; Branson Landing in Branson, Mo.; and Broadway at the Beach in Myrtle Beach, S.C.

Beanpatch & Co. Imports Exclusive New Line to the U.S.

Beanpatch & Co. is importing a new line of toys exclusively to the U.S. The Baghera line includes the Speedster Fire Truck and the Speedster plane. The toy cars come with a padded seat, a sturdy metal body, and rubber tires and are appropriate for children ages 1 to 3. Also new is the Monaco Pedal Car. This racing pedal car comes with adjustable pedal positions, a sturdy metal body, and rubber tires. It is recommended for children ages 3 to 5. Beginning in October, the cars will be available at Restoration Hardware, Right Start, Nordstrom, and other independent retailers. For more retail store information, visit www.beanpatchandco.com.