CARU’s West Coast Conference Will Examine Digital Marketing to Children

The Children’s Advertising and Review Unit (CARU) will hold its fourth annual West Coast Conference on May 7 in Beverly Hills, Calif. The daylong conference, entitled Marketing to Children in a Digital Landscape, will feature panel discussions examining a range of child-direct advertising issues of interest to the toy industry.

Topics include the aftereffect of changes to the Children’s Online Privacy Protection Act that went into effect last July, the effectiveness and challenges of online advertising, how to ensure that websites and apps are legally compliant, and more.

Participants will receive practical insights into understanding self-regulatory guidelines for children’s advertising, as well as specific examples of how to effectively work with CARU throughout its decision-making process. The West Coast Conference will take place at the Beverly Hilton hotel; event registration is open, and the full agenda can be viewed at the Advertising Self-Regulatory Council homepage.

Chicago Toy & Game Group Unveils Keynote Speakers for Its 2013 Toy & Game Innovation Conference

T&GConThe seventh annual Toy & Game Innovation Conference (T&GCon), designed by Chicago Toy & Game Group, will feature three keynote speakers to headline the sessions on November 21 and 22. Adi Golad, founder of Goliath Games, Dan Klitsner, founder of KID Group, and Philip Sheppard, acclaimed film and event composer, will each address conference attendees with inspiration and motivation. Sheppard will present Thursday morning and Golad and Klitsner on Friday. The two-day event will cover informational topics, including prototype presentation, global trends, sales distribution, and the changing nature of the play-scape.

T&GCon will take place at Chicago’s Navy Pier and bring together people in the toy and game industry. The conference offers invaluable opportunities for attendees to interface with one another directly to pool resources, leverage business leads, and generate exposure for games and toy inventions.