China Toy Fair


TIF to Provide Gift of Play to Pediatric Cancer Patients

On July 22, pediatric cancer patients living at the Ronald McDonald House of New York City will be treated to a special toy giveaway and dinner party hosted by the Toy Industry Foundation (TIF). For the event, the Toy Bank is currently seeking donations of toys, games, and crafts in quantities of 50 to 100 pieces for kids of all ages.

The Ronald McDonald House aims to provide a supportive and caring environment for pediatric cancer patients and their families.

Toy manufacturers, distributors, and retailers who would like to contribute product are encouraged to contact TIF program manager Elizabeth Max at emax@toyindustryfoundation.org. Donations are needed by Tuesday, July 15.

Safari Ltd. Swaps Facebook Likes for Toys in New Promotion

safariSafari Ltd. is donating five toys for every new Facebook like it receives during the month of November to the Toy Industry Foundation (TIF), the philanthropic arm of the Toy Industry Association. Dubbed “You Like, We Give,” the promotion specifically supports TIF’s signature program, The Toy Bank, benefitting children in need this holiday season. Safari Ltd. has committed to donating up to 2,500 toys.

Over the past 10 years, The Toy Bank has delivered $85 million worth of toys to children who are sick, impoverished, rescued from abusive homes, living through natural disasters, enduring life on a military base or otherwise in need. Safari Ltd. is a third-generation, educational toy company whose mission is to teach children the importance of nature and its conservation through the joy of play.