Warner Bros. Announces Licensees for Green Lantern

Warner Bros. Consumer Products (WBCP) has announced the worldwide licensing program for Warner Bros. Pictures’ Green Lantern, to hit theaters June 17. The program will be led by DC Entertainment’s master toy licensee, Mattel.

Mattel will debut a toy line that will include the Green Lantern Ring Blast Jet Figure & Vehicle, the Green Lantern Battle Shifters Figures, and the Green Lantern Movie Masters Figures. The company’s multi-category toy line will include basic and deluxe action figures, figure/vehicles, role-play, play sets, games, puzzles, and vehicles. Each basic action figure will come with a Green Lantern ring that can make kids feel as if they have been “chosen” to be a Green Lantern, too.

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Facebook Game About Toy Inventing, Selling to Debut This Month

Update: Fuel Games has pushed back the game’s premiere until October 25.

Fuel Games is set to debut a new Facebook game on October 25, which will challenge players to create a successful toy factory and storefront. Toy Factory is a social game of time management and creation, featuring a retro look. The goal is to build an attractive storefront and bring happiness to kids through must-have toys.

To be successful, players must become a master toy inventor and have retail genius, gaining points for research and development, increasing the treasure chest inventory, and keeping the store’s rating high enough for daily prizes. Features of the game include building and selling toys in categories such as action figures, dolls, vehicles, games, plush, and electronics; personalizing the store and workshop; helping friends through fictional disasters; and more.

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Ceaco, D3 Publishing Named Licensing Partners for Despicable Me

Universal Partnerships & Licensing has signed on several new licensing partners for Universal Pictures’ and Illumination Entertainment’s inaugural 3-D CGI feature, Despicable Me. The movie is the studio’s first film from Chris Meledandri (Ice Age, Ice Age 2: The Meltdown, Horton Hears a Who!), who produces through his Universal-based family entertainment company, Illumination Entertainment.

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