Sweet Suite 2016

COMMENTARY: These Toys Are Full of All-American Goodness

The Lemonade Set, from BeginAgain Toys

Shopping consciously is a lot easier when there are toy companies out there dedicated to manufacturing products in the U.S. While made-in-the-U.S. toys may not have been one the biggest trends at Toy Fair this year, we still wanted to round up some of the fantastic products we saw, that you all should keep an eye out for this year!

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COMMENTARY: Action Figures Moving Forward by Looking to the Past

Breaking Bad ReAction Jesse as Cook action figure, from Funko

Breaking Bad ReAction Jesse as Cook action figure, from Funko

Here at The Toy Book, we constantly find ourselves staring at the unfolding future of toys. In the case of action figures, the future always seems to be on bigger, sleeker, and more—whether that pertains to more points of articulation, more swappable accessories, more high-tech bells and whistles, etc.

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COMMENTARY: These Toy Fair Exhibitors Have Science Education Down to a Science

Kids First Level 1: Amusement Park Engineer, from Thames and Kosmos

Science kits are typically geared toward kids ages 8 and up. There have been plenty of logical reasons for this—for one thing, kids need to be able to read the manual to do the experiments; and for another, science experiments can be complex, requiring kids to have longer attention spans and higher critical thinking skills. However, at this year’s North American International Toy Fair in NYC, many companies have found ways to introduce science to a younger audience.
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COMMENTARY: These Outdoor Toys Put a New Spin on Keeping Kids Active

Backyard Sports Mega Morph Super Hoop, from Day 6

Fresh air, sunlight, and exercise are all wonderful things. Unfortunately, many kids just aren’t getting enough of them. At the recent North American International Toy Fair, I encountered numerous toy makers who are trying to address this problem by developing new outdoor toys that encourage kids to get off the couch for some outdoor physical activity. Many feature novel tweaks to familiar play patterns, and the sheer breadth of items on-hand was impressive. Most surprisingly, not all of them try to pry kids away from their mobile devices or video screens.
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Toy Industry Donates Record-Breaking Amount of Toys for Children in Need at Toy Fair 2015

TF DonationA record-breaking 44,000 playthings were donated to The Toy Bank at the close of the 112th North American International Toy Fair in February, according to the Toy Industry Association. Two hundred and seventy companies donated the items, which were valued at $612,000. [Read more...]

COMMENTARY: Toy Fair 2015 Debuts Plush for Both Kids and Adults

Moulin Roty Cat Plush, from Magicforest

Plush is not just about stuffed teddies anymore. At North American International Toy Fair, there were dozens of companies with plush on display—ranging from traditional bears, to robotic plush, to artistic plush. Creative plush designs are especially cool because they appeal to both kids and adults. The right plush piece can even add a unique design element to a room, and many of these types of plush characters are great gift ideas for expectant parents who are waiting to find out their little one’s gender, since they have a gender-neutral heirloom quality to them that makes them extra special.

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COMMENTARY: Bathtime Toys Clean Up at Toy Fair 2015

Playmates.BathTubVehiclesThis year, bathtime and playtime will become one and the same. Kids will no longer take pride in going days without bathing or purposely “forgetting” to wash behind their ears. In fact, judging from all of the amazing bath toys seen at the North American International Toy Fair, I’m betting that kids everywhere will be cleaner than ever and the dreaded bathtime battle between kids and parents will be a thing of the past. So, check out these babies and get ready for them to hit store shelves throughout the year! (Thought you should know, they’re listed in no particular order.) [Read more...]

COMMENTARY: Toy Fair 2015 Shows Off Toymakers’ Tech-Savvy Side

The Meccanoid G15 KS, from Spin Master

We all know that kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability to understand and use technology so early on lets toy manufacturers create some really, really cool tech toys for kids of all ages. Below is a roundup of favorite tech-y playthings from North American International Toy Fair, in no particular order:
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North American International Toy Fair Still Largest Toy Show in Western Hemisphere

ToyFair15LogoLast week’s 112th North American International Toy Fair—the largest toy marketplace held in the Western Hemisphere—opened its doors to nearly 25,000 global play professionals. Owned and operated by the U.S. Toy Industry Association (TIA) in partnership with the Canadian Toy Association (CTA), Toy Fair 2015 grew in size and scope over the previous year, with a record-breaking 421,300 net square feet of exhibit space filled with 1,064 exhibitors, importers, distributors, and sales agents, and hundreds of thousands of brand-new toys and games. [Read more...]

Buyer, Trade Guest Registration Open for North American International Toy Fair

Oct22.ToyFairBuyer and trade guest registration has opened for the 112th North American International Toy Fair, according to the Toy Industry Association. Toy Fair 2014 is scheduled to take place February 14 to 17 in New York City.

The event, formerly the American International Toy Fair, was recently re-named the North American International Toy Fair, as part of a new affiliation agreement between TIA and the Canadian Toy Association. CTA and TIA will have a single toy fair, rather than single marketplace events in the U.S. and Canada.

Last year’s Toy Fair had a record-breaking 414,060 net square feet of exhibition space and welcomed an 11 percent increase in international buyers, an 8 percent rise in exhibitors, and a 5 percent spike in attendees.