Toy Fair 2017


C2C Studios

New Crayola Products Use Color and Innovative Play to Take Customization to the Next Level

New Crayola 2016Crayola unveiled the latest advances in imagination and self-expression with a new lineup of toys at the North American International Toy Fair from February 13 through 16 in New York City. Crayola’s 2016 holiday line leans into creative play, enabling kids to make customized tools and outcomes that are unique to them. [Read more...]

Odyssey Toys IntroducesDrones, Virtual Reality, and more at NYTF

Odyssey Toys showcased its latest drones, virtual reality solutions, and flying machines at The North American International Toy Fair in New York City, including the Pocket Drone, Turbo Runner NX, and Galaxy Seeker II.

The Pocket Drone is the first collapsing video drone that is lightweight and can fit into user’s pockets. The size of an iPhone 6, this first generation version features collapsible blades that can be tucked neatly inside the unit for easy transport, along with a carry case and remote. With the built-in 720p High-Definition camera, users can capture video and pictures that save directly to the included 4GB Micro SD Card. The Pocket Drone features next-generation gyro technology, ensuring operation both indoors and outdoors with incredible stability, as well as 2.4 Ghz WiFi technology, USB charging, and LEDs for night flying.

The Turbo Runner NX, a miniature version of Odyssey Toys’ Sky Runner NX, is a master of all tricks. Mimicking a design that was developed in conjunction with the US Navy for a real life UAV (Unmanned Aerial Vehicle), the Turbo Runner NX fears no trick thanks to its patented cage, which minimizes any force of impact.

The Galaxy Seeker II provides users with the completely new flying experience of a high-performance drone thanks to first-person view (FPV) video recording and virtual reality (VR) capabilities. The Galaxy Seeker II offers  agile, 360 degree maneuvering and a real-time 5.8 Ghz digital remote and high definition video feed. Through the Galaxy Seeker II’s VR phone app and included VR headset, users can record and save videos and images directly to the provided 4GB Micro SD card. With built-in Headless SmartFly technology, the Galaxy Seeker II is compatible with Google Cardboard, giving thrill seekers a 3-D video flying experience.

The Pocket Drone, Turbo Runner NX, and Galaxy Seeker II will be available this spring.

 

North American International Toy Fair Still Largest Toy Show in Western Hemisphere

ToyFair15LogoLast week’s 112th North American International Toy Fair—the largest toy marketplace held in the Western Hemisphere—opened its doors to nearly 25,000 global play professionals. Owned and operated by the U.S. Toy Industry Association (TIA) in partnership with the Canadian Toy Association (CTA), Toy Fair 2015 grew in size and scope over the previous year, with a record-breaking 421,300 net square feet of exhibit space filled with 1,064 exhibitors, importers, distributors, and sales agents, and hundreds of thousands of brand-new toys and games. [Read more...]

BookExpo America, American Booksellers Association Partners with American International Toy Fair, TIA

bookexpo americaThe line between books and toys is officially being crossed as BookExpo America (BEA) and the American Booksellers Association have teamed up with the American International Toy Fair and the Toy Industry Association (TIA). This newly formed relationship hopes to benefit all attendees of the upcoming Toy Fair and the BookExpo by expanding market sectors.

Toy Fair and BEA officials agree that although each of their core focuses, toys and books, are different, the facts that bookstores often carry lines of toys and games, just as toy stores  are known to carry selections of children’s books, should be capitalized on. With this new mutual relationship, a cross-promotional effort will broaden the reach of exhibitors at each show.

The Toy Book’s NY Toy Fair Editorial Coverage – Request for Submissions!

It’s that time of year again! We are now collecting editorial submissions for The Toy Book‘s February New York Toy Fair issue! The deadline is December 20.

The Toy Book‘s February Toy Fair issue will feature coverage of what retail buyers should check out at the show. Please submit product info and high-res 300 dpi images for products that are NEW FOR 2014 ONLY. Due to the large number of submissions we receive, our requirements have changed. Please click “Read more…” to carefully review all of our submission rules and find out where to submit. Thanks! [Read more...]

American International Toy Fair to Launch TIA’s Content Connection in February 2013

The Toy Industry Association (TIA) announced that the 110th American International Toy Fair will host Content Connection, an educational program to serve the licensors, brand owners, and entertainment executives who attend annually.

Taking place during the first two days of Toy Fair–February 10 and 11–at New York City’s Jacob K. Javits Convention Center, Content Connection will expand on licensing-focused programming presented in conjunction with Toy Fair 2012. Sessions led by experts in the field of licensing will cover topics such as opportunities for traditional and e-enhanced toy manufacturers and designers; preschool market research; demographic trends, media use and retail infrastructure in youth markets around the world; basic concepts and best practices for licensing brands and properties; and more. [Read more...]

Toy Story 3 Invades Toy Fair NY

Another hot property at Toy Fair New York was Toy Story 3. According to Disney-Pixar, Toy Story is the largest toy licensing property of 2010. More than 250 new toys based on Toy Story, from companies such as Thinkway Toys, LEGO, Hasbro, and JAKKS Pacific, will release this summer and into Holiday 2010.

The new Toy Story 3 toy line includes action figures, dolls, roleplay, games, playsets, construction sets, vehicles, talking plush, and robots, many of which will feature new characters such as Lots-O’-Huggin’ Bear.

[Read more...]