Crayola unveiled the latest advances in imagination and self-expression with a new lineup of toys at the North American International Toy Fair from February 13 through 16 in New York City. Crayola’s 2016 holiday line leans into creative play, enabling kids to make customized tools and outcomes that are unique to them. [Read more...]
Last week’s 112th North American International Toy Fair—the largest toy marketplace held in the Western Hemisphere—opened its doors to nearly 25,000 global play professionals. Owned and operated by the U.S. Toy Industry Association (TIA) in partnership with the Canadian Toy Association (CTA), Toy Fair 2015 grew in size and scope over the previous year, with a record-breaking 421,300 net square feet of exhibit space filled with 1,064 exhibitors, importers, distributors, and sales agents, and hundreds of thousands of brand-new toys and games. [Read more...]
BookExpo America, American Booksellers Association Partners with American International Toy Fair, TIA
The line between books and toys is officially being crossed as BookExpo America (BEA) and the American Booksellers Association have teamed up with the American International Toy Fair and the Toy Industry Association (TIA). This newly formed relationship hopes to benefit all attendees of the upcoming Toy Fair and the BookExpo by expanding market sectors.
Toy Fair and BEA officials agree that although each of their core focuses, toys and books, are different, the facts that bookstores often carry lines of toys and games, just as toy stores are known to carry selections of children’s books, should be capitalized on. With this new mutual relationship, a cross-promotional effort will broaden the reach of exhibitors at each show.
It’s that time of year again! We are now collecting editorial submissions for The Toy Book‘s February New York Toy Fair issue! The deadline is December 20.
The Toy Book‘s February Toy Fair issue will feature coverage of what retail buyers should check out at the show. Please submit product info and high-res 300 dpi images for products that are NEW FOR 2014 ONLY. Due to the large number of submissions we receive, our requirements have changed. Please click “Read more…” to carefully review all of our submission rules and find out where to submit. Thanks! [Read more...]
The Toy Industry Association (TIA) announced that the 110th American International Toy Fair will host Content Connection, an educational program to serve the licensors, brand owners, and entertainment executives who attend annually.
Taking place during the first two days of Toy Fair–February 10 and 11–at New York City’s Jacob K. Javits Convention Center, Content Connection will expand on licensing-focused programming presented in conjunction with Toy Fair 2012. Sessions led by experts in the field of licensing will cover topics such as opportunities for traditional and e-enhanced toy manufacturers and designers; preschool market research; demographic trends, media use and retail infrastructure in youth markets around the world; basic concepts and best practices for licensing brands and properties; and more. [Read more...]