Toy Fair 2017


C2C Studios

Record Breaking Toy Donations at Toy Fair Helped 50,000 Children

tblogoAt the end of the 113th North American International Toy Fair, more than 80 Toy Bank volunteers swept the aisles gathering tens of thousands of donated action figures, outdoor toys, ride-ons, dollhouses, board games, and more that were left behind from exhibitors.

The toys, valued at half a million dollars, are currently being sorted and will be sent to CASA for Children in foster care, TIF’s national partner, as well a dozen other New York charities. [Read more...]

Statement from Tech 4 Kids on Passing of Elise Lachowyn

Tech 4 Kids announced the sudden passing of Elise Lachowyn on Friday, February 12. Elise was involved in a tragic accident in New York City on her way to North American International Toy Fair.

Lachowyn leaves behind her husband Drew and 6-year-old daughter, Skyler. Lachowyn was a veteran of the toy industry and a friend and colleague to many.  As a member of the senior leadership team of Tech 4 Kids, Elise was a highly respected, admired, and accomplished individual who will be greatly missed by all.

In loving memory of Elise Lachowyn, Tech 4 Kids has set up a trust fund for Skyler and will be matching all donations.

 

Mattel Debuts New Bob the Builder Line

unnamedWith the re-launch of Bob the Builder on PBS, Mattel will debut a new line of Bob the Builder toys at the North American International Toy Fair in New York City. The line will include three new sets that allow kids to create their own construction projects. [Read more...]

International Playthings to Showcase 10 Brands at Toy Fair

International Playthings will showcase more than 115 new toys, representing 10 brands, at this year’s North American International Toy Fair in New York City.

The company has added 15 new products to the Calico Critters collection, 18 Aquabeads play sets and accessory sets, 12 additions to Kidoozie, nine new products to Earlyears, two board/action games and six card games, 15 playsets for Imaginetics, 12 additions to the Quercetti product line, several new additions to SmartLab, a new colorful line of vehicles from Viking Toys, and three new products to its Early Learning Centre brand.

Patch Products Changes Name to PlayMonster

PlayMonsterPatchPatch Products has changed its corporate name to Play Monster and will introduce its new name for the first time at the North American International Toy Fair in New York City. The company says that the name change better reflects its commitment to provide play for all ages.

The new name is effective immediately and will begin being implemented across the company’s products and services this calendar year and forward. PlayMonster most recently acquired Roominate to increase its STEM offerings and will add products throughout the year, including My Fairy Garden.

IAmElemental to Debut Season 2: Wisdom at Toy Fair

hr+IAE_S2_back-largeIAmElemental will reveal Series 2: Wisdom at the North American International Toy Fair from February 13 through 16. The design of the action figures will continue to represent a strong, healthy female figure, and the series of seven figures are inspired by ancient warriors and modern superheroes. [Read more...]

K’NEX to Showcase Life-Size Lincoln Logs Cabin at NY Toy Fair

LincolnLogs

K’NEX will introduce its product line for this year during the North American International Toy Fair from Feb. 13 through 16 in New York City at the Javits Center. The company, which licenses the Lincoln Logs brand from Hasbro, is celebrating the 100th birthday of the company this year. In anticipation of the centennial, production of the iconic log-building toy was brought back to the U.S. for the first time in nearly 60 years. [Read more...]

Midtown Comics Partners with Play Fair as Event’s Official Show Store

PlayFair2016logoPlay Fair is partnering with Midtown Comics to serve as the event’s Official Show Store and offer exhibitors a turnkey outlet to sell products. The Official Play Fair Show Store will be built as a 20-foot by 20-foot island booth close by the event entrance. It will be one of the first booths all attendees see and Midtown’s professional team will design, build, and staff the space. [Read more...]

TIA Offers Webinars for Toy Fair Exhibitors, Buyers to Make Most of ShopToyFair365

Screen Shot 2015-12-29 at 2.52.46 PMThe Toy Industry Association (TIA) has announced two on-demand webinars to help North American International Toy Fair buyers and exhibitors make the most of ShopToyFair365.com, Toy Fair’s e-commerce platform. The two instructional videos are designed to assist exhibitors and buyers with creating their ShopToyFair365.com accounts and online profiles, as well as to provide exhibitors with information on how to use the platform’s many functions.   [Read more...]

WIT Adds Social Influencer Award Category

WIT_combomarkhor11-300x104Women in Toys, Licensing, & Entertainment (WIT) has added a “Social Influencer” award to the category line-up for its 2016 WIT Wonder Woman Awards.

WIT created the Social Influencer category to honor women in social media who have contributed innovative content, resulting in positive consumer influence and engagement. This includes audience reach, expertise and credibility, and the strength of the relationship with their fans and followers. Journalists, blogger, bloggers, industry analysts, celebrities, and brand advocates can be nominated for the award.  [Read more...]