K’NEX to Showcase Life-Size Lincoln Logs Cabin at NY Toy Fair

LincolnLogs

K’NEX will introduce its product line for this year during the North American International Toy Fair from Feb. 13 through 16 in New York City at the Javits Center. The company, which licenses the Lincoln Logs brand from Hasbro, is celebrating the 100th birthday of the company this year. In anticipation of the centennial, production of the iconic log-building toy was brought back to the U.S. for the first time in nearly 60 years. [Read more...]

Midtown Comics Partners with Play Fair as Event’s Official Show Store

PlayFair2016logoPlay Fair is partnering with Midtown Comics to serve as the event’s Official Show Store and offer exhibitors a turnkey outlet to sell products. The Official Play Fair Show Store will be built as a 20-foot by 20-foot island booth close by the event entrance. It will be one of the first booths all attendees see and Midtown’s professional team will design, build, and staff the space. [Read more...]

TIA Offers Webinars for Toy Fair Exhibitors, Buyers to Make Most of ShopToyFair365

Screen Shot 2015-12-29 at 2.52.46 PMThe Toy Industry Association (TIA) has announced two on-demand webinars to help North American International Toy Fair buyers and exhibitors make the most of ShopToyFair365.com, Toy Fair’s e-commerce platform. The two instructional videos are designed to assist exhibitors and buyers with creating their ShopToyFair365.com accounts and online profiles, as well as to provide exhibitors with information on how to use the platform’s many functions.   [Read more...]

WIT Adds Social Influencer Award Category

WIT_combomarkhor11-300x104Women in Toys, Licensing, & Entertainment (WIT) has added a “Social Influencer” award to the category line-up for its 2016 WIT Wonder Woman Awards.

WIT created the Social Influencer category to honor women in social media who have contributed innovative content, resulting in positive consumer influence and engagement. This includes audience reach, expertise and credibility, and the strength of the relationship with their fans and followers. Journalists, blogger, bloggers, industry analysts, celebrities, and brand advocates can be nominated for the award.  [Read more...]

Super Impulse Expands into Blaster Category

Super Impulse, the company behind the World’s Smallest line, is set to release Precision RBS (Rubber Band System), a new twist on traditional foam dart blasters, in the spring.

BACK CORNER CHIRONPrecision RBS is a line of rubber band launchers that allows for safe and intense fun. Super Impulse says that the Precision RBS line with feature more ammo, more power, and more accuracy than any other launchers currently on store shelves. The company will launch the brand with various events hosted across North America throughout the year. [Read more...]

Moose Toys to Auction off Shopkins Gemma Stone to Benefit TIF

MooseAuctionMoose Toys is holding a charity auction for to kick off Cyber Monday. The one-of-a-kind Gemma Stone is the most rare Shopkins in the collection and was revealed at the North American International Toy Fair this past February.

Fans will have a chance to bid on her from November 30 through December 6. All proceeds from the eBay auction will benefit the Toy Industry Foundation.

Limited Edition Shopkins characters, normally retailing at $2.99, are already selling on eBay for upwards of $1,800. Bids for Gemma Stone are forecasted to be even higher. Fans interested in bidding on Gemma Stone can check Shopkins’ Facebook and Twitter pages for the link to the eBay auction.

COMMENTARY: Positive Outlook for 2016

After attending the TIA’s Fall Toy Preview in Dallas a couple of weeks ago, I feel confident that 2016 is going to be an even better year for the toy industry. While the show floor seemed quieter than in years past, the majority of companies I met with were upbeat and excited for holiday 2015 and the year ahead. A number of my meetings were cut short due to drop-ins by Walmart, Amazon, Target, and Toys “R” Us buyers, which is always a good sign.

The industry is expected to be up approximately 6 percent this year, and I expect this success to carry over to 2016. I saw a higher than usual number of new lines, and interesting expansions of successful products, proving that manufacturers are riding high on the wings of rising sales, leaving them willing and able to take some risks. [Read more...]

TIA and LeftField Media to Produce Consumer Event During New York Toy Fair

41c32aca-b41d-4455-b782-81f75339bc19Play Fair–“a celebration of play and entertainment for all ages”–will bring new and beloved toy and pop culture brands together under one roof this February for an interactive and fun-filled live event open to families, collectors, and media. Powered by the Toy Industry Association (TIA) and LeftField Media, Play Fair will take place Saturday, February 13 and Sunday, February 14 at New York City’s Javits Center North.

At the heart of Play Fair will be immersive, rewarding experiences, allowing the public to touch, feel, and interact with their favorite toys, games, and entertainment brands. Fans of all ages will experience toy reveals, photo ops, character interactions, stage performances, author readings, celebrity signings, live music, and giveaways. Retail areas will allow attendees to purchase show exclusives, limited-edition products, and rare variants of beloved toys and games. [Read more...]

COMMENTARY: These Outdoor Toys Put a New Spin on Keeping Kids Active

Backyard Sports Mega Morph Super Hoop, from Day 6

Fresh air, sunlight, and exercise are all wonderful things. Unfortunately, many kids just aren’t getting enough of them. At the recent North American International Toy Fair, I encountered numerous toy makers who are trying to address this problem by developing new outdoor toys that encourage kids to get off the couch for some outdoor physical activity. Many feature novel tweaks to familiar play patterns, and the sheer breadth of items on-hand was impressive. Most surprisingly, not all of them try to pry kids away from their mobile devices or video screens.
[Read more...]

Toy Industry Donates Record-Breaking Amount of Toys for Children in Need at Toy Fair 2015

TF DonationA record-breaking 44,000 playthings were donated to The Toy Bank at the close of the 112th North American International Toy Fair in February, according to the Toy Industry Association. Two hundred and seventy companies donated the items, which were valued at $612,000. [Read more...]