Posts Tagged ‘Toy Fair’
| Newer Entries »This post was written by Elizabeth A. Reid
The Toy Book’s Toy Report 03/01/10
Tuesday, March 2nd, 2010
Catch up on last week’s news! Read The Toy Book Toy Report for 03/01/10.
To view click here.
Tags: ABC Spring Expo, Burger King, Cindy Davis, Classic Pooh, Cookie Jar, CPLG, Dr. Seuss, DSi XL, Fleishman-Hillard, Grosset & Dunlap, Infantino, Jack Vresics, Manhattan Toy, Maria T. Bailey, Nintendo, Pinkalicious, Planet Frog, Ron Antonette, Scott Levin, Scripps, Step 2, Toy Fair, Toys R Us, United Media
Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »
This post was written by Elizabeth A. Reid
Toy Fair 2010 Closes with More Buyers, Retailers, and Attendees
Thursday, February 25th, 2010
More than 1,100 exhibitors from around the world gathered at the 107th American International Toy Fair, the largest toy trade show in the western hemisphere, held last week. It’s estimated that exhibitors showcased 100,000 new toys and youth entertainment products during the event at the Jacob K. Javits Convention Center in New York City.
Attendance at Toy Fair 2010 (including buyers, retailers, trade guests, media and exhibiting staff) totaled 25,030, a 4 percent increase compared to 2009. Nearly 285 of the exhibiting manufacturers, distributors, importers, and sales agents were first-time exhibitors.
Tags: Toy Fair
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This post was written by Jackie Breyer
Are you ready for Kung Zhu?
Monday, February 22nd, 2010
At Toy Fair last week, I attended a press conference held by Cepia LLC regarding the next wave of Zhu Zhu Pets. It seems that Zhu Zhu Pets, the interactive, plush, artificially intelligent hamsters, have earned their black belts and will reveal their fast-as-lightning skills as Kung Zhu battle hamsters. These hamsters incorporate a level of action and excitement that appeals specifically to boys. The Kung Zhu clan joins the Zhu Zhu family in June. The Kung Zhu battle hamsters travel in packs and are part of teams. Four unique duos provide endless opportunities for epic battle play. In addition to these eight Kung Zhu Battle Hamsters, Kung Zhu battle gear, vehicles, and training arenas will be available. Kids can build, change and rearrange to make their own Kung Zhu battle arena where the hamsters square off wearing their unique armored suits. Kids can build further upon their Kung Zhu world with a headquarters, mission control, and training ground for the Special Forces team, and a training ground, snake pit, and dojo base for the Ninja Warriors. Other accessories including a combat bridge, y-turn, u-turn, hammer, missile attack tower, wheel of fire, and armored tanks to amp up the fight.
New lines Zhu Zhu Rock Stars and Zhu Zhu Pets Wild Bunch will also be available in June with a variety of accessories and habitats.
What do you think about Cepia’s main focus being on Zhu Zhu pets geared specifically to boys?
Kung Zhu Ninjas in Armor
Tags: Cepia, hamsters, Kung Zhu, Toy Fair, Zhu Zhu Pets
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This post was written by Elizabeth A. Reid
Let The Toy Book Tweet Your News on the Toy Fair Show Floor!
Friday, February 12th, 2010
The Toy Book’s booth, #1601, is THE place to be this Toy Fair! If you want to reach the industry, and consumers too, be sure to drop by with your toy news so we can “tweet” your news to our followers (industry, mommy bloggers, consumers, and anyone who likes toys) and to everyone at the Fair! Simply drop by with your news and we’ll get the word out for you! If you can whittle your news down to 140 characters or less we can blast it to the masses! Be sure to follow @ToyBook so you can follow our newsfeed! Even if you’re not currently on Twitter and have no idea how to “tweet,” just show up and we’ll take care of getting your message out!
Tags: Toy Book, Toy Fair
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This post was written by Elizabeth A. Reid
Planet Fred to Debut BamBoo Bears at Toy Fair
Thursday, February 11th, 2010
A new eco-friendly toy company, Planet Fred, will be debuting its line of soft and colorful plush called BamBoo Bears at Toy Fair New York. BamBoo Bears are made from natural bamboo and organic cotton fleece, decorated in vibrant shades of pink and blue. Through a program with the National Arbor Day Foundation, Planet Fred will plant one tree in U.S. forests for every six BamBoo Bears that are sold.
Tags: BamBoo Bears, Planet Fred, Toy Fair
Posted in New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Manhattan Toy Picked as Distributor for Quadrilla Products
Thursday, February 4th, 2010
Manhattan Toy has finalized a worldwide licensing and distribution agreement with Quadrilla Spielzeug Design und Herstellung, creators of “Intelligent Play in Wood,” to manufacture and distribute Quadrilla’s complete range of Marble Runs and accessories starting in 2010.
Manhattan Toy will preview the collection at the Toy Fairs in New York and Nuremburg this month.
Tags: Manhattan Toy, Quadrilla, Toy Fair
Posted in Licenses, New Products, News | 1 Comment »
This post was written by Elizabeth A. Reid
Blue Plate Media to Host Panel Discussions with Disney, Nickelodeon
Wednesday, February 3rd, 2010
Blue Plate Media will host its 3rd annual Blue Plate Media Lounge on February 16th at Toy Fair (room 1B05, Jacob Javits Center), moderating two panel discussions with Disney and Nickelodeon.
The panels will serve as an insider’s look at how to understand, reach, connect, and engage with kids and moms, across platforms such as television, online, and radio. Following the informal presentations, executives will be on hand to informally meet and greet, educate, answer questions, and review and present 2010 media opportunities. Blue Plate Media executives will also host informal, one-on-one, strategic media sessions with marketers to answer company-specific media questions, and to explain cross-platform media packages.
Tags: Blue Plate Media, Disney, Nickelodeon, Toy Fair
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This post was written by Elizabeth A. Reid
The Toy Book’s Toy Report 01/13/10
Wednesday, January 13th, 2010
Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.
To view click here.
Tags: 4Kids, ABRAMS, American Bass Anglers, Amulet, Art Clokey, Big Idea, Blu-ray, CPSC, Danny Grossman, Dentsu, Diary of Wimpy Kid, Disney, Disney's A Christmas Carol, EA, Enesco, Fort Valley, frisbee, Grani & Partners, Gumby, Hasbro, Hong Kong, Iron Man 2, JAKKS, Julie Livingston, Laura Phillips, LeapFrog, Lego, Macmillan, Manufacturing Marvel America, Marvel, Nick Cannon, RDF Rights, Sakar, School Gyrls, Sears, Simon & Schuster, Step 2, StinkyKids, Stone America, Target, The NPD Group, TIA, TIF, Times Square, toy exports, Toy Fair, Toys R Us, Twentieth Century Fox, VeggieTales, WHAM-O
Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »
This post was written by Elizabeth A. Reid
This post was written by Elizabeth A. Reid
Vermont Teddy Bears to Debut at Toy Fair
Monday, December 21st, 2009
The Vermont Teddy Bear Company will be making their debut appearance at this year’s Toy Fair in February with new bear items. Until now, Vermont Teddy Bears have only been available for purchase online, by phone, or in the company’s Vermont retail store, but the bears will soon be available at toy stores and other retailers.
Tags: Toy Fair, Vermont Teddy Bear
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