First-Ever Victorious Products Launch at Toy Fair

Nickelodeon Consumer Products announced its first toy lines for Victorious with products from master toy licensee Spin Master as well as Sakar International. The Victorious toy lineup, which debuted at Toy Fair, will feature fashion dolls, role play, play sets, and consumer electronics.

From Spin Master will come the Make it Shine Doll, Tori Doll, Victorious Locker Decorator, and Victorious Microphone, all to be released in October.

Beginning this fall, Sakar will ship more than 20 Victorious-branded electronics and computer accessories, including MP3/4 players, boom boxes, karaoke machines, text messengers, doorbell answering machines, digital cameras, and portable DVD players. Non-electronic merchandise, such as computer sleeves and gaming accessories, will also join the lineup.

For more information on the Victorious lines, click here.

Photo Credit: Nick.com

ThunderCats at Toy Fair

Bandai holds the global master toy license for ThunderCats, and the company showcased its upcoming line of ThunderCats-licensed toys at Toy Fair last week. Bandai’s lineup, to launch this fall, will include detailed ThunderCats four-inch figures, the Deluxe ThunderTank vehicle and four-inch Snarf figure, the highly articulated ThunderCats eight-inch Classic Figures, and the ThunderCats Deluxe Sword of Omens. Check out the video above to view the products.

ThunderCats, a new animated television series from Warner. Bros. Animation (WBA) and Japanese animation studio Studio4°C, will air on Cartoon Network this year.

Green Lantern Toys Showcased at Toy Fair

Warner Bros. Consumer Products (WBCP) is gearing up for the June 17 release of Green Lantern with a worldwide licensing program led by DC Entertainment’s master toy licensee, Mattel.

The video above shows some of the company’s Green Lantern products showcased at Toy Fair. Mattel’s multi-category Green Lantern toy line will include basic and deluxe action figures, figure/vehicles, role-play, play sets, games, puzzles, and vehicles.

TIF to Collect Toy Donations at Toy Fair

The Toy Industry Foundation (TIF) will once again close the American International Toy Fair with a Toy Bank collection, to be held Thursday, February 16. At the close of the show each year, TIF works with Kids in Distressed Situations (K.I.D.S.) to scour the showroom floor, collecting toys for children in need. Volunteers will be wearing bright orange T-shirts. Following the show, toys will be sent to New York City children’s charities and TIF national partners.

To participate, visit TIF at Booth  No. 5201 on Level 1 or the TIA Information Center on Level 3. Or, submit the 2011 Toy Fair Product Donation Agreement, found here, by email or fax.

Wild Creations to Display Real T-Rex Skeleton at Toy Fair!

In a true demonstration of just how wild they really are, science company Wild Creations is having Stan, an actual, real T-Rex skeleton shipped over from Italy, where he is on display in a museum (as dinosaurs usually are). They will be assembling Stan in their booth for all to see. In addition to checking out all of their cool science toys and kits, visitors are invited to visit Booth 5367 to get their photo taken with Stan. Wild Creations will print it so it can be taken home as a souvenir of Toy Fair, to show their store staff or family members that they actually met a real dinosaur.

Unearthed in South Dakota, Stan was hatched in the late Cretaceous period. It is estimated that he roamed the western plains sometime between 65 and 80 million years ago.

Stan

TIA Announces 2011 TOTY Nominees, Toy Industry Hall of Fame Inductees

In a special press conference held at New York City’s Bryant Park, the Toy Industry Association (TIA) unveiled the 70 nominees for the 2011 Toy of the Year (TOTY) Awards and the inductees for the 2011 Toy Industry Hall of Fame. The TOTY finalists were selected from a record pool of 500-plus toys, games, and properties that were submitted for consideration.

TIA announced that through January 14, retailers, media, members of the toy industry, as well as families, can vote for their favorite toys and each ballot will be weighted to determine the 2011 TOTY winners. Winners will be announced during the TOTY Awards ceremony on Saturday, February 12. To see the 2011 nominees, visit www.ToyAwards.org.

Also announced by the Association were the 2011 inductees for the Toy Industry Hall of Fame: Al Verrecchia, chairman of the board of directors at Hasbro, and the late Donald Duncan, founder of Duncan Toy Company. Verrecchia and Duncan will be recognized for their contributions and service to the toy industry at the TOTY Awards.

TIF Celebrates Boys & Girls Club Week with Toy Distribution

Next week is National Boys and Girls Club Week and the Toy Industry Foundation (TIF) and Boys & Girls Clubs of America (BGCA) are celebrating by teaming up to distribute toys to children of military families. The families are stationed at USCG Base Portsmouth MWR and Naval Base Portsmouth in Virginia.

On March 25, from 4:00pm to 5:30pm, TIF and BGCA will distribute toys at the Pemberton MWR Gymnasium. More than 200 military family members from every branch of service expected to attend.

The toys were donated to The Toy Bank, the Foundation’s signature program, by toy manufacturers during the 2010 Toy Fair. Through the Play Comforts partnership, TIF will provide Toy Bank toys to members of Boys & Girls Clubs located on military bases across the country with high deployment rates.

SNL Cast Members, Daryl Hannah Stop by Toy Fair

More pics of Toy Fair! (via Discovery Bay Games)

From left: CEO of Discovery Bay Games, Craig Olson, actress/game inventor Daryl Hannah, and investor Rob Major, promoting one of the company’s games at New York Toy Fair on Tuesday, February 16, 2010. In addition to LIEbrary, the company will launch two more titles by Daryl Hannah (and co-creator Hilary Shepard) this year. (Photo credit: Dana Edelson)

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The Toy Book’s Toy Report 03/01/10

Catch up on last week’s news! Read The Toy Book Toy Report for 03/01/10.

To view click here.

Toy Fair 2010 Closes with More Buyers, Retailers, and Attendees

More than 1,100 exhibitors from around the world gathered at the 107th American International Toy Fair, the largest toy trade show in the western hemisphere, held last week. It’s estimated that exhibitors showcased 100,000 new toys and youth entertainment products during the event at the Jacob K. Javits Convention Center in New York City.

Attendance at Toy Fair 2010 (including buyers, retailers, trade guests, media and exhibiting staff) totaled 25,030, a 4 percent increase compared to 2009.  Nearly 285 of the exhibiting manufacturers, distributors, importers, and sales agents were first-time exhibitors.

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